Articles about Advertising

Google has announced that it is expanding the availability of the recently added cheaper tier of YouTube Premium. The YouTube Premium Lite package costs a little over half the price of the regular YouTube Premium subscription which should serve as a lure to potential customers who have been sitting on the fence.

The lower price, inevitably, means having to make some compromises, but YouTube Premium Lite delivers what most people will be looking for – a broadly ad-free experience on YouTube.

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Unless you can count yourself among those who have a premium subscription, using YouTube means having to endure ads. This is annoying, but it could be getting a whole lot worse.

And things are getting worse because of artificial intelligence. Google has announced Peak Points, a Gemini ai-powered feature that gives advertisers way to hit you with ads when you are most engaged with a video.

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For all of the talk about establishing and maintaining connections, for the companies behind them social media platforms are about making money. Advertising plays a massive role in this, and Meta is looking for new ways to grab users’ attention.

The company has announced it is testing video ads on Threads as it explores expanding its portfolio of ad formats. There are also new ad options for creators and brands on Facebook and Instagram, as well as the slightly unusual sounding “trending ads” feature.

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We've probably all shouted at an advert on TV or muttered darkly at one that pops up when surfing the web, but how would you feel about ads you can actually converse with?

Communications company GMS has developed Generative Response Ads, a technology that enables consumers to engage in real-time conversations directly within ad spaces using AI.

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The nature of modern-day politics means that parties of all colors, all leanings, spend millions on advertising -- it is something that was painfully apparent during the run-up to the US presidential election. Technology firms and social media platforms are under a lot of pressure to take steps to prevent election interference, and to increase transparency.

This is something that has been playing out in Europe with regulation on Transparency and Targeting of Political Advertising (TTPA) due to come into force in the EU. With concerns about the, “operational challenges and legal uncertainties” this could lead to, Google has announced that it will not only will stop serving political advertising in the European Union, but will do so before the TTPA comes into force.

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Anyone using a third-party app to block ads on YouTube is likely to find that their viewing is interrupted. Google has announced that it is further clamping down on ad-blocking tools which are seen by many people as a handy way to avoid paying for YouTube Premium.

The company says that by blocking ads with apps that violate its terms of service, users are starving creators of an income stream and, of course, failing to line Google's pockets.

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New research from BlueVoyant shows the use of malicious search engine ads is on the rise and poses a significant threat to internet users and companies.

These ads can lead to phishing websites or malware downloads, putting personal, financial and corporate information at risk. For companies, a compromise via phishing can lead to brand reputation damage, financial loss, and loss of customer trust.

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A new report from HP Wolf Security shows cybercrime groups are using professional advertising tools to optimize their malware campaigns and convince users to take the bait.

The report identifies the DarkGate campaign which uses ad tools to sharpen attacks. Malicious PDF attachments, posing as OneDrive error messages, direct users to sponsored content hosted on a popular ad network. This leads to DarkGate malware which hands backdoor access to cybercriminals into networks, exposing victims to risks like data theft and ransomware..

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YouTube hates ad blockers, and the site has been trying to discourage visitors from using them for quite some time. After introducing warnings last year, the site now appears to be reducing performance for anyone who tries to make use of an ad blocker.

While there has been no official announcement about it, the slowdown has not gone unnoticed by YouTube users. Posts on Reddit reveal the laggy site experience for people using an ad blocker -- lag which disappears as soon as ads are re-enabled.

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Microsoft has announced a series of new artificial intelligence tools, options and capabilities which the company is using to empower retailers.

From copilot templates designed to help retailers provide personalized experiences for customers to generative AI tools for creating ads, Microsoft continues to push hard with AI. Of particular interest in the latest batch of tools is Retail Media Creative Studio, currently in preview.

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Alongside traditional approaches like software vulnerabilities and misconfigurations in applications, hackers are constantly looking for new ways to get into devices and corporate networks. Two of the biggest growing threats are Search Engine Optimization (SEO) poisoning and Malvertising.

SEO Poisoning is where hackers lure victims to legitimate websites by populating them with content on topics of interest to potential victims. For example, Gootloader, an Initial-Access-as-a-Service operation, targets law professionals because they handle sensitive business data that can be extremely valuable. Hackers use Gootloader to get a foothold into an organization’s IT environment and then spread laterally through the entity’s IT network to implant ransomware or exfiltrate data.

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X CEO Elon Musk has used an appearance in New York to hit back at the growing number of advertisers opting to avoid the social platform. In recent weeks, there has been a mass exodus of big names such as Apple, Coca-Cola and Disney following concerns about antisemitism.

In mid-November, Musk endorsed an antisemitic tweet posted by another user, something he has since tried to walk back from, describing it as one of the worst posts he'd ever made. Unsettled, companies pulled advertising from the service, ultimately leading to Musk to implore them to "go fuck yourself".

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Adware doubled globally from July through September 2023 compared to the previous quarter, according to the Q3 Threat Report from Avast.

A new strain of mobile adware dubbed 'Invisible Adware' has already gathered over two million downloads in the Google Play Store. These applications display advertisements while the device screen is off, gaining revenue through fake clicks and views. This is not only contributing to ad fraud but can also impact battery life and potentially install dangerous software without the user’s knowledge.

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In today's digital world, one customer can have multiple identifiers. These identifiers track customer information, transactions, and interactions as they engage with a  business through its web browser, mobile app, and in-store. Each of these touchpoints might capture different data about the customer, creating different identifiers. This can lead to customer data ending up in disconnected silos throughout the organization, impacting the company’s ability to target marketing and advertising efforts.

Without a comprehensive view of a customer's journey, brands struggle to understand consumers’ needs, creating a bad customer experience (CX). In fact, CX quality fell for 19 percent of brands last year, with 49 percent of customers stating they left a brand they had originally been loyal to in the last 12 months due to poor CX. With customer loyalty at stake, it’s more important than ever that brands use identity resolution (ID) resolution to improve CX, increase retention, and drive revenue.

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A staggering 81 percent of advertisers depend on third-party data to reach customers and understand prospects’ buying habits. Their reliance on this data, however, comes with a problem. Exponential cookie decay, government legislation, and increasing consumer demand for data privacy make accessing this data more difficult.

Many brands are turning to data clean rooms (DCR) as a solution. DCRs help companies leverage second-party data to hone their marketing and advertising. In fact, 80 percent of advertisers with media buying budgets over $1 billion will use DCRs by the end of 2023. So, what makes DCRs so popular? This article will show how DCRs can be an incredibly powerful MarTech tool that fosters collaboration among brands, enabling them to gain insights, form ‘lookalike’ audiences, and advertise directly to their user base.

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