Articles about Advertising

AT&T has revealed plans to acquire the ad platform AppNexus which competes directly with the likes of Google and Facebook.

While the exact terms of the deal have not yet been shared, recent rumors suggested that AT&T was willing to part with $1.6 billion for the company. The acquisition is expected to close by Q3 of this year, and AT&T says that the two companies will operate as separate entities until then. After the acquisition, AppNexus will become a part of AT&T advertising and analytics.

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Google has given its Ad Settings page an overhaul in the name of transparency. The page gives people the chance to not only see how Google uses the data it has gathered about them to personalize the ads they see, but also exercise a degree of control over these personalized ads.

The page makes it possible to disable ad targeting, so you will see rather more generic ads if tailored advertising concerns you. The company has also updated its "Why this ad?" feature, so you will be able to determine why you are seeing certain Google-supplied ads on the sites you visit.

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The fall out from the Cambridge Analytica scandal continues for Facebook, and the social media giant is busy trying to repair its somewhat tattered reputation. The latest measures see the company introducing new privacy safeguards to inform users if advertisers are using information supplied by so-called "data brokers".

These brokers are firms that gather data about people and then sell this information on to other companies, often for the purposes of targeted advertising. Facebook is not banning the practice, merely requiring advertisers to keep users informed.

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Earlier today, I needed to get Skype onto my iPhone X to receive an overseas call. So I hauled over to the App Store, like any sensible iOS user would do. I was shocked—absolutely floored—to see an advert for Google Duo taking up about half the screen, and appearing above Skype.

You got to ask how many people end up downloading the upper one instead. I don't often go to the App Store and wonder: How long has been this kind of aggressive placement?

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Digg used to carry some major clout on the internet, but this all changed back in 2012 when the site was bought by Betaworks. Now the site has been sold again, this time to an ad-tech company.

Boston-based BuySellAds has just bought Digg's assets and its editorial and revenue teams for an undisclosed amount. The company says that it "plans to streamline Digg and build up its ad stack", which will come as sad news for those who still cling onto a nostalgic image of what Digg used to be.

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This is the question Facebook poses and (sort-of-but-not-really) answers in the latest addition to its Hard Questions series. It's the social network's latest attempt to claw back some respect and trust from its users in the wake of the Cambridge Analytica privacy scandal, and it sees the company insisting that "you are not the product".

Whether this is believed or not is neither here nor there. That the company is now having to go to such extraordinary lengths to appear transparent, to try to prove that nothing untoward is going on, is simply indicative of the massive level of suspicion leveled at Facebook.

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We reported just over a week ago that fake ads promoting cryptocurrency scams were using the names of leading UK business figures.

Now one of those whose names has been featured, consumer advice expert Martin Lewis, is suing Facebook for defamation over the use of his face and name.

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Its software is already banned from US government computers, and now Kaspersky Lab's advertisements have been banned from Twitter. The Russian security firm has been hit with an ad ban for "using a business model that inherently conflicts with acceptable Twitter Ads business practices".

Eugene Kaspersky has responded angrily in an open letter in which the company CEO says that even if Twitter reverses its decision, his company will not advertise on the platform, opting instead to donate the money to the Electronic Frontier Foundation (EFF) to fund the fight against online censorship.

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More than 20 million Chrome users have been tricked into installing fake ad blockers that could see their machines recruited into a botnet, according to a new report.

A fake AdBlock Plus extension fooled many users last year. As many Chrome users discover ad blocking by browsing available extensions, so creating cloned fakes has become a popular tactic for cyber criminals according to AdGuard.

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In a classic example of social engineering, well-known names from the BBC's Dragons' Den TV series and others are being used to advertise a cryptocurrency scam.

Websites claiming to offer cryptocurrency investments are using images and false recommendations from prominent individuals including Deborah Meaden and Peter Jones from Dragons' Den, and Martin Lewis, the founder of MoneySavingExpert.com, without their consent.

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Mozilla is not happy with Facebook. Not happy at all. Having already started a petition to try to force the social network to do more about user privacy, the company has now decided to withdraw its advertising from the platform.

The organization is voting with its money following the misuse of user data by Cambridge Analytica, as it tries to force Facebook into taking privacy more seriously.

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Just a few days ago, it was revealed that Google plans to ban ads for cryptocurrencies and related products and services later this year. Now it seems as though Twitter could be following suit.

The plans could see the social network implementing a ban on ads for ICOs and almost all cryptocurrencies. It is reported that Twitter's ban could come into force within a couple of weeks.

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Google has announced that advertisements for cryptocurrencies will be banned from its platform starting in June. The ban not only covers currencies such as Bitcoin and Ethereum, but also related products such as initial coin offerings, cryptocurreny exchanges and digital wallets.

The announcement came as Google is relying on new technology to detect and remove ads that violate policies. The company says it removed over 3.2 billion ads in 2017, and while it does not give a precise reason for the cryptocurrency ad ban, it says it is part of "improving the ads experience across the web."

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In an attempt to improve trust and transparency, ad-blocking tool Ghostery has gone open source. It comes after Ghostery was acquired by Cliqz last year and raised a few eyebrows with the business model it put in place.

As well as going open source, Ghostery is also introducing new ways of making money. Rather than selling anonymized user data to third parties, there are now two income streams: Ghostery Insights and Ghostery Rewards. The former is a premium product for which details have not been revealed, the latter an opt-in marketing system.

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Just over a week ago, YouTube decided to remove an InfoWars video from the Alex Jones' channel for breaching site rules about harassment. In videos, students who had spoken on TV about the Parkland, Florida shooting were described as "crisis actors". Jones described the move as "giant, massive censorship" and went as far as saying his channel was about to be shut down.

Now advertisers are showing how they feel about InfoWars, with a number of large companies -- including Acer, 20th Century Fox, Grammarly, Paramount Network, Alibaba and  Mozilla -- pulling advertising after learning that their ads were appearing on Jones' channel.

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