Starbucks and Spotify join forces


When it comes to coffee, I am pretty open-minded, brewing many different brands with my Keurig. Hell, the use of that single-cup brewer is sacrilege to many aficionados, but I enjoy it. Away from home, however, I drink Dunkin' Donuts, 7 Eleven and, of course, Starbucks. While the Seattle-based Starbucks is not my favorite coffee, I go there more often than the other two. Why? The ambiance. I enjoy being in the coffee shop, as it is trendy and they play interesting music. Oh, and free Wi-Fi!
Apparently, I am not alone in enjoying the music that is played in Starbucks, as the company is joining forces with my favorite streaming music service, Spotify. While this partnership seems odd on the surface, it actually makes a lot of sense.