YouTube

If you've splashed out on a fancy 360-degree camera, you can now use YouTube as a platform to show off your footage. It's something that Google promised back at the start of the year, and it has finally come to fruition. Rather than restricting viewers to watching the action that's happening in one direction, these immersive video allow you to look around in every direction as if you were there.

There are already a number of videos online to check out, and it’s a method of recording that lend itself perfectly to concerts, sporting events and the like. 360-degree videos are best enjoyed through virtual reality headset, but desktop and mobile users have not been forgotten.

Today is International Women’s Day and in recognition of this Google is celebrating the role women have played, and continue to play, in the world of tech. It's a well-known fact that many technology companies are dominated by men -- as is the case in many industries -- but Google is keen to highlight its own Women Techmakers program.

Set up last year, the program is designed to not only encourage women to enter the male dominated technology sector, but also to promote the visibility of those who are already in place. This month saw the (very quiet) launch of the second Women Techmakers Global Event Series, but today Google wants to speak to the female technology workers of the future.

March Madness is almost upon us. For those outside the US this may sound a bit weird -- almost like what people claim to happen during a full moon. In truth it's actually more mundane, though many folks may argue that point. It's the college basketball tournament that culminates in the crowning of a school as the new national champion. It's the time of year when even non-gamblers lay down money and fill out brackets.

Can you watch it online? Well, sort of. A special YouTube channel is being set up to bring you some of the action. The selections for participation will be made March 15th and the games get underway on the 17th. The grand finale actually supersedes the month, with a championship game played on April 6th.

Martin Scorsese is a damn good director. He is behind such classic films as Taxi Driver, Raging Bull, Casino, and Goodfellas. As a New Yorker of Italian heritage, I pretty much have to like the guy. Not all of his work is gold though. Bringing Out the Dead is a personal favorite, though not a classic. I downright hated Gangs of New York and The Departed, but people seemed to enjoy those, so what do I know?

What I do know is that Apple has tapped the man for its latest iPad advertisement. Titled "Make a film with iPad". The one minute video is narrated by Scorsese, although he is never seen. This is probably for the best, as his signature unwieldy eyebrows might scare Apple's hip demographic.

Few weeks go by without Google coming under fire for some privacy-related misdemeanor or other. In Italy, however, the search giant has just agreed to comply with measures put in place by the Data Protection Authority. Moreover, the company will be subjected to regular audits to make sure that everything is in order.

Google is required to make improvements not only to privacy notices for its various services, but also obtain consent from users to use their data in research and profiling. The right-to-be forgotten also rears its head again as the authority requires Google to investigate individuals' requests for search listing removals.

Google is launching a kid-friendly version of YouTube. It's a project we first heard about a few months ago, and now YouTube Kids is about to become reality. But rather than launching as a child-friendly version of the website we've come to know and love, YouTube Kids will start its life as an Android app.

Parents will be pleased at Google's plans, where it will be possible to find carefully selected content that is suitable for a younger audience. Google will be curating videos, but there will be one question that enters the minds of mums and dads around the world: "what if my kid uses 'sex' as a search term".

For the deaf and hard-of-hearing, subtitles are essential. Blu-rays, DVDs and TV shows usually feature subtitling as an option, and it's also something that crops up on streaming media such as YouTube videos. The Google-owned video site attempts to automatically add subtitles to videos, but the feature leaves a great deal to be desired.

You may have noticed this for yourself but if not, vlogger Rikki Poynter would like to bring it to your attention. Rikki, who is hard-of-hearing, complains that YouTube's subtitling is often "completely nonsensical". YouTube acknowledges that it has a long way to go.

Too much content is uploaded to YouTube for Google to be able to effectively police users' videos. This is what the search giant said in response to calls for more to be done to counter terrorism-related content on the video network.

Online censorship versus the right to freedom of speech is a battle that has waged online for some time now. Some parts of the world are more prone to censorship than others, and it's an argument that bubbles up from time to time. The debate usually centers around the moral rights and wrongs of censoring content, but the issue of practicality occasionally rears its head as well.

YouTube introduced the HTML5 player back in early-2010. I remember it quite well. At the time, it was made available through the Try something new! page, only as an experimental feature. I was excited to get rid of Flash, so I flicked the switch. I had high hopes. I thought I would be able to play all videos using the HTML5 player, but, as it turned out, that was years away from happening -- YouTube's HTML5 player was not yet ready for prime time, and Flash would get a few more years to reign supreme.

Fast forward to early-2015 and YouTube finally announces that HTML5 is the default player. Flash might as well be considered officially dead on YouTube. It's a huge step forward for those of us waiting for the day when sites we visit are no longer asking or forcing us to install Flash.

Jeremy, James and Richard are coming back for a 22nd season. Oh, that guy in the white suit and helmet will be there too, but "all we know is he's called The Stig". There will likely be some fast and expensive cars involved, and certainly there will be entertainment. But how do you advertise a show that really needs no introduction?

The answer to that question seems to be a merger with the Lego empire. You know -- those toys that adults also like to play with. You'll find all of the characters in the new trailer, or pieces of them anyway.

There are few films that have caused as much controversy -- justified or not -- in recent times as The Interview. The Seth Rogen and James Franco movie upset North Korea, was shunned by major cinemas, and earned itself poor reviews when it was screened online and in independent cinemas. Now Apple has announced that the movie can be bought or rented from iTunes.

Apple spokesman Tom Neumayr said simply, "We're pleased to offer The Interview for rental or purchase on the iTunes Store." Anyone who wants to see the movie and doesn't fancy opting for one of the numerous versions available through BitTorrent or other sources, can rent it for $5.99 or buy it for $14.99 -- in the US and Canada, at least.

YouTube is a great source of entertainment, but don't you wish that sometimes people would just cut to the chase? There are plenty of videos of epic length, often comprising a massive build up to a short punchline. Why not cut the crap and get to the point?

One way to do this when re-sharing YouTube videos is to convert the interesting portion into an animated GIF, saving viewers time and bandwidth. YouTube itself is getting in on the web's rekindled interest in animated GIFs. A new beta program has been opened up that lets YouTube users transform lengthy videos into snapper clips of up to six seconds in length.

A company's brand is something very important. Quite frankly, once a brand is blemished or diluted, it can be very hard to recover. If a restaurant has a food-poisoning incident, foodies are not quick to forget. Dilution though, is a bigger issue, as brands often lose focus on their DNA. What do I mean by this? A good example is Polaroid. The brand used to be synonymous with photography, but now, after a series of business calamities, the name brand is essentially rented out to the highest bidder. The result is you see low-end televisions and tablets with the name Polaroid, and the brand is diluted and cheapened.

True, there is nothing wrong with a company looking to expand its offerings, as long as it stays true to the brand image. Today, PC-gaming hardware manufacturer Razer announces a slight diversion from its typical brand focus, with a new studio-grade microphone, called the Seirēn. Can it be used for gaming? Sure, I suppose so, but it is not designed for it. Instead the focus is on music recording and audio streaming. The question for me is, why?

Ever wondered how much mobile traffic those two behemoths of the mobile (and indeed desktop) world, Facebook and YouTube actually use?

Well, as far as North American traffic goes -- as measured by a Sandvine report compiled by BI Intelligence for Business Insider -- in September, Facebook accounted for 19 percent of mobile traffic, and YouTube snagged almost as much at 18 percent.

Even though we are in a golden age of television, with shows like Breaking Bad, Walking Dead and Game of Thrones, more and more people are turning to YouTube for their video watching. It is hard to blame them, as the online videos are usually concise, entertaining and more importantly, the stars are oftentimes more accessible. In other words, while getting a tweet from a Hollywood celebrity like Jim Carrey is rare, getting one from iJustine or Chris Pirillo is not so far-fetched. Not everyone gets tweets from Jay Z like I do.

Today, YouTube is sharing its "YouTubeRewind 2014" -- a mashup video that celebrates the best of 2014 (seen above). In addition, the search giant is listing the overall top videos, plus filtered categories for music and advertisements. Did your favorite videos make the cut?