The first ad a company releases for its new product reveals the marketing strategy it pursues. In HTC's case, the first video advert for the new One (M8) tells us nothing concrete about the smartphone.
The ad features actor Gary Oldman, who, while saying "blah" countless times as if he has got nothing interesting to tell us, refers us to the good old Internet to make up our own minds about the One (M8), a smartphone which, per the man's words, "is designed for people who form their own opinions". No wonder the ad is called "Blah Blah Blah - Go Ahead, Ask The Internet".
Earlier today, Mihaita Bamburic wrote about HTC's new smartphone, the One (M8). Here, I am going to convey my initial thoughts and impressions after some hands-on time with the device.
With all the leaked specs, photos, and videos of the HTC One (M8) preceding the announcement, I was worried, before coming to the London launch event, that I would not be too impressed when I finally got the chance to see the phone for real. Thankfully, I was wrong.
After a string of unexciting smartphones, last year, HTC wowed Android fans all over the world with the One. For the first time, in my opinion, a smartphone powered by the little green droid looked attractive. It did not take part in the silly specs race, as, at the time, the display was not the largest in its class, the processor was not the fastest around and it was not even the most compact Android smartphone given its specs. However, it performed well and offered unique software features, which, combined with the stunning looks, made it one of the best-received smartphones of the year. Sadly for HTC, it was not quite the sales success the company hoped it would be.
Because the original One set the bar so high, it will be interesting to see how its successor will stack up. It has pretty high expectations to live up to. Luckily, we do not have to wait long to find out, as HTC just took the wraps off the new One (M8). The name is not as inspiring, but it does pack a fair punch.
HTC is set to show off its new One smartphone at 11 AM ET in NYC today, although thanks to various leaks, we already know a fair bit about it, including that it will have a larger 5-inch display, be powered by a 2.3GHz Snapdragon processor, and sport a brushed stainless finish. The company also accidentally revealed that the smartphone will be available in a Google Play edition.
We’ll obviously post all of the details regarding the new device as soon as it’s officially revealed, but if you want to follow the announcement as it happens, HTC is kindly live streaming the full event.
HTC might have jumped the gun today, ahead of the official unveiling of the new One flagship. The Taiwanese maker just released a number of branded apps on Google Play, meant to bring new features quicker to its Android devices, one of which confirms the soon-to-be-announced smartphone and the availability of a Google Play Edition.
The app in question is called HTC Gallery. According to its description, it "provides you with a range of fast and easy ways to locate your photos", and looks like a replacement for Android's built-in Gallery app.
HTC may be upping the ante by releasing quality smartphones and quickly rolling out Android updates, but the company's not-too-distant past, riddled with less than stellar support, is still taking a toll on its reputation, with sales of the latest smartphones underperforming compared to those of main rivals. The lack of trust is certainly an issue which HTC has to overcome.
The company seems to have found a resolution. To give more credence to its commitment of becoming a trustworthy vendor, HTC has unveiled a new program which is meant for the One, One Max and One Mini, that promises extended software support, accidental damage coverage and other perks like lots of free cloud storage and back-up services.
HTC is a brand that has fallen from the lofty heights it enjoyed just a few years ago. Today, the company releases fourth quarter earnings and the figures do not make for particularly happy reading.
On the positive side of things, the results show HTC managed to break even -- this is good news having suffered losses throughout 2013. It's not great news as profits stand at just NT$0.31 billion, but it's certainly better than a loss.
Nexus smartphones and tablets have developed a cult following among enthusiasts mainly due to Google's ability to deliver updates to the latest versions of Android in a timely manner. The software also has little to no customizations over the code that is available in AOSP, unlike that of many devices that have been offered throughout the years by Android vendors, such as HTC and Samsung. Android enthusiasts often refer to Google's distributions as "pure Android", even though that is no longer the case exactly with the new Nexus 5, that has introduced a launcher not officially found on any of its siblings (or available in AOSP for that matter).
Nexus devices were also supposed to usher Android vendors into releasing smartphones and tablets that adhere to the design guidelines established by Google. This is one area where the search giant's brand has failed to become a trendsetter, as the likes of HTC, LG and Samsung continue to apply their own vision on how their Android handsets should look at the software and hardware levels. Remember how physical buttons were supposed to go away from the front of Android devices? Well, they are still alive and kicking even in 2014 and even on tablets (even though there were clear signs pointing to slates only adopting on-screen keys). It could, therefore, be argued that the Nexus ethos has already ran its course and it is time for Google to move on. So should Google move on?
HTC could be banned from selling its One mini phone in the UK if an appeal against a court ruling fails. Judge Richard Arnold has ruled that several HTC handsets could be removed from sale after a court battle with Nokia over patent infringement claims. HTC has already lodged an appeal against the ruling which has the potential to block the sale of other HTC phones -- although the HTC One managed to escape the ruling.
Nokia had claimed that some of HTC's phones included chips for which the Finnish company owns the patent and back in October the High Court in London found this to be the case. This latest ruling is the next step in Nokia's legal battle, but it is not yet clear whether a ban will definitely be put in place -- this depends on the success, or otherwise, of the appeal.
Even though just a little over a month has passed since Google released the Nexus 5, and even less since Android 4.4 started rolling out to compatible devices, KitKat has already made its way into the Android distribution charts. It is a very impressive achievement considering that it took the third Jelly Bean iteration more than twice as long to enter the charts.
Based on the number of devices accessing Google Play in the seven days ending December 2, the three Jelly Bean iterations continue to dominate the Android landscape with a whopping 54.5 percent share, up from 52.1 percent a month before. Android 4.1 is the most popular distribution, running on 37.4 percent of all registered devices. Its growth is barely noticeable, up from 37.3 percent in early-November.
A total of six Android devices from Samsung and HTC have been delisted by Futuremark after suspicions were raised about their performance in 3DMark benchmarks. Although no specific details are given about why the handsets were removed, concerns surrounded the performance of particular phones.
It comes after Samsung code appeared to detect the presence of benchmarking software and seemingly increased GPU frequency to achieve higher results. A new version of the Android app implements the delistings.
As some of you may know, Taiwanese maker HTC is among the first Android vendors to reveal its KitKat upgrade plans, shortly after Google launched the new mobile operating system. The company's US arm announced, in mid-November, that the code for the Google Play edition of the One is finished and sent to the search giant to commence the roll-out.
A little over a week after, the HTC One Google Play edition is now finally receiving Android 4.4 KitKat via an over-the-air update (hit the link to download the file). The OTA file comes in at a hefty 305 MB and will upgrade your device to build KRT16S, which is the latest one available as of today (the same build version was just rolled-out to some Nexus devices in the first post-KitKat update).
Of all top Android manufacturers, HTC and Motorola seem to be among the least likely players to release timely Android upgrades. Prior to the One and Moto X neither of the two has actually been quick to announce immediate roll-outs nor reassuring plans to do so for the foreseeable future. Yet here we are today with both HTC and Motorola doing just that. Interesting how their strategies have changed.
HTC's US arm has announced that the North American models of the HTC One will receive the Android 4.4 KitKat upgrade by the end of January 2014. This estimate also includes the Verizon version, which has yet to even get Android 4.3 Jelly Bean. HTC, however, says that this situation will not affect its plans.
With Android handsets and iPhones taking the lion's share of the smartphone market, Windows Phone is quite often overlooked by most consumers in their purchasing decisions. The popularity, or lack thereof, of devices running Microsoft's mobile OS likely plays an important part but it also detracts folks from getting the smartphone that may be right for them. Ask yourselves how many of your acquaintances have been in this position.
Many do not even take Windows Phone into consideration and the ones that do easily find a couple of reasons to dismiss the platform and jump on the Android or iPhone bandwagon. Yes, Windows Phone may not be the right answer for everyone but it might be for more people than naysayers think. And I have got 10 good reasons why consumers should give Windows Phone a chance.
Fans of smartphones with larger displays have a new reason to celebrate as HTC takes the wraps off the gigantically-screened HTC One max. The new 5.9-inch device joins the HTC One and HTC One Mini, creating quite a family of choice.
The One max is without a doubt the daddy of the group, and in addition to the larger screen it also features HTC Sense 5.5. Just like the One, the One max has an all-metal (well, mostly) body.