Articles about AdBlock Plus

The Acceptable Ads program from Adblock Plus has proved slightly controversial. The company behind the ad blocking tool, Eyeo, has already revealed a little about how it makes money from the program -- despite the fact that no money changes hands in most whitelisting cases -- and today it has opened up further about how it makes its money.

Whilst recognizing that people do want to block ads, Eyeo is also aware that sites do need to benefit from ad revenue -- hence Acceptable Ads, non-intrusive ads that it is hoped are less irritating and therefore easier to stomach. But Eyeo itself also wants to make money. How does it decide which company to charge for Acceptable Ads whitelisting, and what to charge? If you're expecting full transparency, you might be disappointed, but we are given a glimpse into how the financial side of things works.

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Adblock Plus has been in the headlines quite a lot recently. Adblocking is certainly popular, but the company needs to strike a balance between keeping users happy, and maintaining a good relationship with advertisers. The Acceptable Ads program is part of this, but at its second #CampDavid session there have been some further ideas about the future of adblocking.

There was talk about what should be viewed as an 'acceptable ad', and an Acceptable Ads Committee will oversee this. But the discussion between Adblock Plus and advertisers brought up an important question: just why do people install adblockers?

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Well that was... brief. Just days after Samsung released an update that allowed for adblocking software to be installed on its handsets, Google has put its foot down. The company has already started to pull adblocking apps from Google Play.

Being so reliant on advertising revenue, it's understandable that Google might take a dim view of anything that stops the cash rolling in. Nonetheless, a move to block apps that have already proved incredibly popular has raised the ire of developers and users alike.

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Earlier today we learned that a new API is bringing adblocking to Samsung's own mobile web browser. Adblock Fast was the first to take advantage of the new option and now, hot on its heels, comes the big guns -- Adblock Plus.

Today Samsung is rolling out an Android 6.0 Marshmallow update and once this has been installed, Adblock Plus can also be installed. The extension brings content blocking capabilities to Samsung's own web browser, but you'll have to jump through the relevant hoops to gain the privacy and bandwidth preserving capabilities.

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2015 was the year that adblocking became one of the central debates concerning the web, and this looks set to continue through 2016. Adblock Plus is one of the best-known names in the field, but Apple also got in on the action by permitting adblocking tools for iOS. Now it's Samsung's turn to get in on the action.

The handset manufacturer is today starting the rollout of an over-the-air update that adds a new adblocking API to Android. Samsung has partnered with Rocketship Apps, and the company's Adblock Fast is the first app to take advantage of the API -- and there is a claimed 51 percent speed boost to be enjoyed.

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Adblock Plus has been blocked from attending the IAB's (Interactive Advertising Bureau) upcoming leadership summit. The company has attended the meeting in the past, and had received an invite to this year's conference too -- but the IAB had a change of heart and retracted the invitation.

The meeting would have been an opportunity to meet with advertisers and to discuss Adblock Plus' Acceptable Ads guidelines later this week, but the IAB -- for reasons as yet undisclosed -- feels differently. In the interests of transparency (or airing dirty laundry in public, depending on your opinion), Adblock Plus has decided to go public with what's been happening.

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Ad blocking is something of a contentious issue, but it's one that has been brought to prominence in 2015. The adblockalypse arrived this year as the debate about whether disabling ad blockers was preferable to paying for content.

Adblock Plus -- one of the best known ad blockers out there -- recently updated its acceptable ads policy which gives people the option of permitting certain ads to appear in their browser. But a new deal struck with ASUS means that anyone buying a phone or tablet from the Taiwanese company in 2016 will find that ad blocking is baked in and enabled by default.

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Ad-blocking tools are more popular than ever before, and this spells potential disaster for anyone who relies on ad revenue from their web site. Previously something only available to desktop users, the widespread hatred of ads saw the tools spreading even to iOS.

A while back Adblock Plus revealed that its Acceptable Ads program -- which gives users the options of permitting the display of certain non-intrusive ads -- would be independently overseen. Today we not only learn about the latest updates to the program criteria, but also how monetizing is possible.

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Yahoo has sparked controversy by preventing some users from accessing their email accounts if they have an ad blocker installed. It's something that seems to be restricted to the US at the moment, and Yahoo says it is testing out the block on a "small number of Yahoo Mail users".

Edward Snowden recently said that people have a duty to use an ad blocker, and it seems that nearly 20 percent of web users have followed his advice. Just like Google, Yahoo makes a large proportion of its income through advertising, but affected Yahoo Mail users feel that the company is holding their email accounts to ransom.

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Online ads are a major bugbear for web users, hence the existence of ad blocking software. Tools such as AdBlock Plus have long been popular, but despite efforts by publishers to discourage their use, more and more people rely on ad blockers to improve their online experience.

The Internet Advertising Bureau reports that ad blocking is on the rise. In the UK, 18 percent of people use software to prevent the appearance of ads -- up from 15 percent just five months ago. Not everyone, however, is looking to block every single ad they might encounter.

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German tabloid Bild has made a bold move with its website -- blocking anyone using an adblocker from accessing content. Visitors to the site who want to use a tool such as Adblock Plus are now faced with a stark choice: add Bild.de to a whitelist so ads are displayed, or cough up for a €2.99 monthly fee to remove ads.

This is not a move that -- at the moment at least -- every website could get away with. Bild finds itself in the unique position of being the top-selling tabloid newspaper in Europe; it can afford to lose a few visitors with this experiment. With adblocking back in the limelight at the moment, it's time to ask the question: would you rather disable your adblocker or pay to access content?

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With Apple embracing ad blocking and the likes of AdBlock Plus proving more popular than ever, content blocking is making the headlines at the moment. There are many sides to the debate about blocking ads -- revenue for sites, privacy concerns for visitors, speeding up page loads times (Google even allows for the display of ads with its AMP Project), and so on -- but there are no signs that it is going to go away.

Getting in on the action, Mozilla has set out what it believes are some reasonable principles for content blocking that will benefit everyone involved. Three cornerstones have been devised with a view to ensuring that content providers and content consumers get a fair deal, and you can help to shape how they develop.

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