Latest Technology News

New partnership extends reach of beacon advertising

mobile advertisng

Beacon advertising is becoming increasingly popular as a means of targeting consumers in specific locations with relevant messages.

It's now set to spread further as Freckle, the world's largest beacon technology company, announces a partnership with one of North America's largest mobile platform companies for publishers and media companies AirKast.

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Web users would rather filter ads than block them completely

Blocking online adverts is a controversial subject -- yes, adverts can be annoying but they also represent the only revenue stream for many sites.

A new survey from Adblock Plus in conjunction with HubSpot Research reveals that 83 percent of users just want to block the most intrusive ads and 77 percent would rather filter ads than block them completely.

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Today's the day Microsoft reduces your free OneDrive cloud storage

If you weren't on the ball a few months ago, your OneDrive storage space is about to be slashed. Having previously announced its plans to reduce cloud storage for all OneDrive users, Microsoft relented and said those that already had this amount of storage could keep it... but only if they asked for it.

Anyone who failed to do so will be ruing the day. Today is the day that Microsoft cuts free OneDrive storage from 15GB to just 5GB -- even less than when the cloud service first launched. In addition to this, the 15GB camera roll bonus has been discontinued. So what can you do?

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Recover lost files with NirSoft’s ShadowCopyView and PreviousFilesRecovery

NirSoft has released ShadowCopyView and PreviousFilesRecovery, free tools designed to help you browse Windows’ volume shadow copies and restore whatever files you need.

ShadowCopyView lists all volume shadow copies on your PC, the hard drive snapshots created by Windows Vista and later.

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IObit releases first public beta of Advanced SystemCare 10

IObit has unveiled the first public beta of IObit Advanced SystemCare 10, its hugely comprehensive do-everything PC maintenance suite.

The latest release has a new ad-blocker in IObit’s redesigned and extended Surfing Protection add-on.

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Windows 10 Anniversary Update's new Blue Screen QR codes could put your smartphone at serious risk

PCs can go wrong in all sorts of ways, and the problems can manifest themselves in the form of slowdowns, freezes, or worse. Occasionally, you might encounter a blue screen of death (BSOD), accompanied by a usually pretty cryptic message outlining the cause of the crash.

In the soon-to-be released Windows 10 Anniversary Update, Microsoft has given the blue screen a makeover, introducing QR codes to make it easier for anyone to troubleshoot the problems they encounter. It’s a helpful change, but Panda Security warns it could actually be a godsend to cybercriminals, and result in users having personal details stolen, and smartphones getting infected with drive-by malware.

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Microsoft Edge is the best browser for Netflix -- the only that offers 1080p on the desktop

Internet Explorer has been much-maligned over the years, and Microsoft Edge sees the Redmond company trying to shake off the shackles of the past. Its latest marketing push finds Microsoft claiming that Edge is the best desktop web browser for Netflix viewing.

The reason? In addition to claims about greater battery efficiency, Microsoft's killer blow is that Edge is the only of the main desktop browsers to support 1080p viewing. It might seem like a surprising and audacious claim, but the test bears it out. Microsoft Edge has a serious unique selling point.

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Android Pay lands in Australia

In Asia, cellphones have been used as payment methods for many years. In other parts of the world, however, it is only just starting to take off thanks to smartphones. Paying for things with my iPhone and Apple Pay feels like magic to me, although I am sure many millennials are hardly impressed.

Google has been working on competing against Apple Pay with its similarly named Android Pay, and it is slowly rolling out across the globe. Today, the search-giant's phone-based payment platform officially lands in Australia.

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Google Hangouts 11 update drops merged conversations, gains video messaging

Google has its fingers in lots of messaging pies, and having added SMS support to Hangouts on Android, it wasn’t long before the merging of text and chat conversations was introduced. With the release of Hangouts 11, this changes.

With the new release, merged conversations are now gone -- SMS and chats are kept separate, but you won't lose anything -- perhaps in a bid to push people to its Messenger app to take care of texts. The same release also sees the addition of a long-awaited feature: the ability to send videos in a message.

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Many companies continue to rely on Windows Server 2003

It seems that the constant expert warnings that legacy software should be avoided aren’t really resonating with businesses across the world. According to a new report by Spiceworks, more than half (53 percent) of companies all over the world have at least one instance of Windows Server 2003.

That wouldn’t be much of an issue if the operating system’s EOL (end of life) date wasn’t a year ago (July 14, 2015). After that date, Microsoft has officially ceased supporting the product, stopped releasing patches and new updates, which means that companies still using Windows Server 2003 are actually putting themselves at a lot of cyber risk.

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Anonymous goes to war against police brutality in the US

The hacktivist collective Anonymous has launched a new operation which is designed to fight back against police brutality in the United States.

Inspired by recent events, which have seen innocent civilians murdered by police officers, and police officers murdered in retaliation, #OpBlackFlare is Anonymous’s intriguing -- and peaceful -- response to the situation.

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ZTE Axon 7 affordable Android smartphone now available for pre-order in the USA

There is a semi-disturbing trend happening in the Android market nowadays -- very affordable smartphones. Before you call me nuts, it's true there is nothing inherently wrong with a consumer saving money, but a race to the bottom can hurt the platform overall. No-name manufacturers are leveraging decent specs and selling phones at insanely low prices, making profits tough for the big-name players. If Android becomes unprofitable, why will anyone bother?

ZTE is a lesser-known company in the USA, but I wouldn't categorize them as being "no-name". Today, it announces that its Axon 7 smartphone is coming to America, and at a rather affordable price. It's a nice balance, actually, as the specs are flagship-level, while the price tag is not overly low as to cannibalize the sales of others. It is a good blueprint of what specs/pricing for Android should be. You can pre-order this beautiful and powerful smartphone starting today.

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Seagate cuts 14 percent of its workforce due to declining HDD sales

Dwindling demand for physical hard drives has already led Seagate to eliminate the jobs of 1,600 employees from its global workforce of 46,000 which spans across Asia, Europe, the Middle East and the Americas.

Now, the company has announced that it is planning to cut another 6,500 jobs or 14 percent of its remaining staff. The employees who have lost their jobs will be let go over the next 12 months and Seagate will end up paying out $164 million as a result.

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How businesses are missing out on data analytics

Analytics is something that many enterprises are keen to make use of, but a new report finds that many businesses are approaching it in the wrong way.

The report from decision science and big data specialist MuSigma identifies gaps and shortcomings in traditional approaches to analytics and problem solving but also highlights that a majority of senior leadership believes analytics is affecting company strategy and results in positive ways.

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Pokémon Go begins its European invasion

Pokémon Go is undoubtedly the hottest mobile game at the moment. In the first week after its release it has skyrocketed to the top of the free and top grossing charts on both the App Store and Google Play in Australia, New Zealand and United States.

Pokémon Go has already reached over 10 million installs on Google Play, which is very impressive when you consider that it is officially available only in the three aforementioned countries. However, this changes today as the makers of the game just added one more market to the list.

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