Joe Wilcox

Two days before Christmas last year I posted "Talking about Microsoft Store", which contrasted the differences between people shopping there and the Apple shop a few doors down in Fashion Valley Mall, San Diego. Apple Store was busier, and the crowd younger, with lots of individuals and couples. I observed about the other shop: "Microsoft Store is where families meet".

So it is with great intrigue and curiosity that I watch Microsoft's new "It's a great time to be a family" marketing campaign unfold. I'm loving it. The first commercials clearly show the benefits of using Microsoft stuff and put them in context of what matters most to the majority: Family. Core family values also are central to the Microsoft lifestyle. And when I express "core family values" the meaning simply is "one another" -- not some moral conservative or liberal moral agenda.

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Apple offers a pretty good protection plan for iPhone 4S. AppleCare+ adds a second year of standard warranty coverage and phone replacement for $49 -- all for $99 at point of purchase. Do you need it? For that matter, if you like me chose Galaxy S II instead, do you need AT&T's $9.99/month insurance, which offers phone replacement for $125? Or if on another carrier, the insurance they offer? I've wondered. Haven't you?

Warranty/insurance provider SquareTrade offers some real insight in video: "iPhone 4S vs. Samsung Galaxy S II Drop Test". It's amazing how much tension watching someone nonchalantly drop a cell phone creates. Perhaps it's that sickening feeling this could happen to you or the anticipation that your phone will do better than the other.

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Apple's rocky iCloud and iOS 5 launches haven't deterred determined upgraders. Today Apple revealed that over the first five days 20 million people had signed up for iCloud and 25 million upgraded to iOS 5. Considering that Apple claims a market of 250 million iOS devices, the numbers are either good or not depending on your view of 10 percent (or less) adoption. It's a fair guess the numbers could have been higher if not for the complexity of this upgrade or data center problems that delayed or thwarted many would-be updaters.

iCloud, Apple's data center-powered synchronization service demands, much during setup. To fully utilize the service, Mac users have to upgrade to iOS 5, iTunes 10.5 and Mac OS X 10.7.2. MobileMe subscribers also must migrate to iCloud, but only after getting the other upgrades. Many Betanews readers report difficulty getting all the updates and iCloud rightly working, particularly with desktop mail clients.

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That's right, Apple and its carrier and retail partners sold 4 million iPhones during the launch. My question: How many are still in inventory? For the first Apple product launch I can ever remember, iPhone 4S breezed through the weekend without selling out everywhere. Is that better logistics under CEO Tim Cook's leadership or less-than-expected demand? But, hey, 4 million is no small achievement.

Apple is touting that big four number over three days. That's not right. Apple and its partners started taking preorders on October 7, racking up 1 million sales in the first 24 hours. What? People stopped preordering after the first day? I don't think so. Under the most generous accounting, 3 million iPhone 4Ses sold over the launch weekend and the total 4 million is over 9 days, not three.

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Yesterday, in Austin, Texas, Dell World wrapped up an exciting week of keynotes and sessions focused on enterprise IT. While Apple had the limelight this week, with launches of iCloud, iOS 5 and iPhone 4S, the spotlight for many enterprises was Dell World and its Who's Who list of presenters, which included Microsoft CEO Steve Ballmer, Salesforce.com chief Marc Benioff, former Chief Information Officer of the United States Vivek Kundra , VMWare CEO Paul Maritz, Intel chief Paul Otellini, and others. Among the hottest topics: virtualization, whether cloud, desktop or server.

"Virtualization is really changing the way that we deliver IT", says Chris Young, general manager of VMWare End User Computing. Young presented one the week's virtual sessions. He rightly observes that IT computing has passed through three major eras -- mainframes, client-server, the web -- and is transitioning to a fourth. "We're now, through virtualization, heading to the cloud. End-user computing will be one of the areas of IT that's going to be completely transformed by the cloud era".

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I missed out on the big iPhone 4S launch here in San Diego, which turned out to be a blessing in disguise -- as the anachronism goes. There was chaos this morning in BetaNews manor, so I ground my teeth, cursed often and kept my fingers pounding the Lenovo ThinkPad T420s keyboard. I wouldn't have gone to buy iPhone 4S but to take photos before the store doors opened at 8 a.m. My sixth sense sniffed opportunity -- that the line outside Apple Store Fashion Valley would be nowhere near as big for iPhone 4S as it was for v4. I was right. It wasn't, I later learned. Grumble, grumble.

My daughter texted soon after going to school. She needed me to sign some papers for taking tests and to cough up payment for exorbitant fees. She needed everything during lunch, and "It'd be amazing if you could bring some food too!!!" Parenthood. I needed a break, so we met and squared everything away. Then I got to thinking about Apple Store. It was only a few miles away. Why not pop over there and see how the line looked and if iPhone 4S had sold out.

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Today, Apple's newest smartphone goes on sale in seven countries -- Australia, Canada, France, Germany, Japan, United Kingdom and United States. We'd like to know: Did you buy one? If so, did you preorder or stand in line? Perhaps you're in line somewhere right now reading this. Do tell us. Maybe you're home, taking a day off from work, waiting for FedEx to deliver you preorder -- and wondering why not a day early like iPhone 4.

I didn't buy the new smartphone. As I wrote last week, "You can have iPhone 4S, I'll take Galaxy S II". (By the way, the S2 is simply the best smartphone I've ever owned. I haven't enjoyed a gadget this much in years.) Meanwhile, my colleague Ed Oswald preordered iPhone 4S. He received it minutes ago as I write. Look for his unboxing photos and first-impressions review later today.

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We asked, and you surprised us with your answers. Many of you don't think much of iCloud. But perhaps you got off to a bad start because of the glitchy launch. First impressions are so important in any new relationship.

Yesterday, Apple flipped the switch on iCloud in conjunction with a rash of supporting software updates, including iOS 5. Getting those updates was no easy matter, as Ed Oswald reported yesterday and many of you also shared. iCloud is Apple's new connected synchronization service, which replaces iTunes as major sync hub and offers a rash of new capabilities. But to really get it, many of you have to persevere through more updates than I've seen necessary from Apple in years. The service also isn't working quite right for many of you, in a cascade of glitches that reminds of the catastrophic launch of MobileMe three years ago.

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Google's mobile operating system picked up tremendous momentum from July to September. Today, during Google's Q3 earnings conference call, CEO Larry Page said that the total number of activations had reached 190 million -- that's up from 135 million three months ago. Last week, Apple reported that it had sold 250 million iOS devices to date, up 25 million during the same time period.

It's no secret that Androids are outselling iOS devices on a sheer volume basis, but based on these numbers, and recent analyst data, momentum is increasing. Whether or not Android can sustain the gains depends on much occurring this month that foreshadows the future. Tomorrow, iPhone 4S officially launches at 8 a.m., local time, whatever that is for you. While many people have expressed disappointment at there being no iPhone 5, Apple cofounder Steve Jobs' untimely death last week could spur a rock star effect of sudden sales. It's now social media-spread folklore that 4S is "For Steve". Similar Jobs allure could likewise lift already hot-selling iPad 2.

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You can call me disappointed. I was psyched for the Google-Samsung event that was scheduled to take place in San Diego, where I live, this week. But then the companies cancelled, claiming they wanted to show respect for Apple cofounder Steve Jobs, who died last week. Bloggers, journalists and phone geeks had gone gaga over the "Unpacked" event, which presumably was to announce the next Google phone and Android 4.0 -- aka Ice Cream Sandwich. The new invites are out, and as you can see from the image right, there's little doubt what's coming.

But the location isn't good for me, and perhaps not for you. From the companies: "The Samsung/Google media event has been rescheduled to take place on October 19 in Hong Kong, China at S221 Hong Kong Convention & Exhibition Centre. The event starts at 10:00 a.m. HKT with doors opening at 9:30 a.m. HKT. The event livestream will be available at YouTube.com/Android at 10 p.m. EST on October 18 for US media who cannot attend the event".

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I'm quite critical of the Apple Fanclub of bloggers and journalists for overreaching pretty much anything regarding the Cupertino, Calif.-based company. They'll quote data from firms no one has heard of to make Apple and its products much bigger successes than they are. And because this group is so loudmouth, their exaggerations and lies are widely read and often taken for fact. But ever so occasionally, something altogether legitimate comes along. Today is that day. Mac market share soared during third quarter, according to Gartner and IDC, which both released preliminary data today.

By Gartner's reckoning, Apple's percentage of US PC shipments during the quarter was a stunning 12.9 percent, a solid and unchallenged third place. Fourth-ranked Toshiba had 8.4 percent share. IDC's numbers weren't as magnanimous -- 11.3 percent -- but still better than Apple has had in nearly two decades. But there's more than shocking Mac news in the data. Lenovo has unseated Dell as the No. 2 PC manufacturer worldwide, according to both analyst firms. With HP considering selling off its PC division and given Lenovo's dramatic gains, the China-based company could snatch the top spot in just a few quarters.

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Early this afternoon, Apple flipped the switch making iCloud and its next-version mobile operating system broadly available. To use one you'll need the other, and for Mac owners that also means OS X 10.7.2. If you didn't get iTunes 10.5 yesterday, you'll need it, too.

In many respects, the big news from Apple this week isn't iPhone 4S, no matter how long the buying lines might be come Friday, but iCloud and iOS 5. As I contended earlier today: "iCloud is Apple's killer app". iCloud is a synchronization service that pushes email, contacts and calendars -- like predecessor MobileMe -- and offers online data storage. But there's much more, such as synchronization of applications or digital content like music and movies purchased from the App Store across devices. It's unsurprising that Apple would take a sync-across devices approach. After all, the company generates most of its revenue from selling hardware, not offering cloud services.

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In March 2008, I wrote at Microsoft Watch: "Synchronization is today's killer application. It's either kill or be killed. If Microsoft doesn't strike the deadly blow first, Google will". Google got sync right first, but sometimes latecomers are the talk of the party, as Apple is today with the release of iCloud.

I'm not sure how many people get what iCloud is -- and more importantly what it is not. The service isn't an online storage space like DropBox. iCloud is fundamentally a synchronization service -- more importantly a push sync service. It's the feature many iOS device users will find they can't do without, and it's every company's dream product: Something that locks users into a broader platform, as Microsoft did with file formats and Office during the 1980s and 1990s.

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Today, Apple releases iCloud and iOS 5, two days before iPhone 4S launches in Australia, Canada, France, Germany, Japan, United Kingdom and United States. The new operating system is a significant upgrade that can be installed on iPhone 3GS and iPhone 4. iOS 5 works in tandem with iCloud, which is Apple's Internet-enabled synchronization service; it replaces iTunes as the company's major sync hub.

We're crowdsoucing our initial reviews, and I ask for your first take ahead of anything that we might do. If you've got something to say about either iCloud or iOS 5 -- or both -- we'd like to get it right away. If you've tested either or both before their release, we request your full or mini-review even sooner.

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CTIA Enterprise & Applications kicked off today in San Diego with a brief tribute to Apple cofounder Steve Jobs, who died last week. CTIA President Steve Largent praised Apple's move into the smartphone market, also calling it "disruptive".

Dan Hesse, Sprint CEO, then took the stage -- the first of three chief executives. He checked off wireless industry accomplishments, such as the year's many natural disasters or the Arab Spring that toppled governments across Northern Africa and the Middle East. "We make a difference in the lives of nearly every person on earth", he asserted.

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