Smart SEO tactics for small businesses
Good small business websites build brands and bring in customers. In order for this to happen, people to actually visit, and for that to happen, a website needs to be designed around the principles of SEO, or Search Engine Optimization.
SEO, put simply, is how to make it easier for web users to come across your website when searching on Google, Bing, or any popular search engine. We’re not talking about Googling "Jerry’s Taco Kingdom" and seeing if you actually find Jerry’s website (if that’s not happening, then Jerry has other problems to worry about). If Jerry has effective SEO, then a web search for simply "tacos", "Mexican food" or "restaurants with tortillas" ought to bring up his site as an early result, thus bringing hungry new visitors to his page.
Who will buy Samsung Focus S Windows Phone?
Microsoft has a perception problem: It's the new IBM -- the stodgy has-been that built an empire on a now declining market. Meanwhile, Apple is the amazing innovator that drives the new era of computing, propelled by the cunning genius of Steve Jobs. That story is repeated every day, particularly now that Jobs has left this world, his biography is fresh off the presses and Apple and its fanclub of bloggers and journalists have in his passing new praise to heap. But it's fiction, and something those of you who have used Windows Phone understand.
Six days ago I asked: "Will you buy the Samsung Focus S Windows Phone?" Many of you answered yes or proudly told how you already have. Your responses say much about what's right with Windows Phone and what's wrong with perceptions about it.
You need this week's 32 downloads
The nights are drawing in, but the pace of software release shows no sign of slowing down. It has been another busy week in the app world with a number of important releases including Uniblue PowerSuite 2012. This handy suite of tools includes everything you need to boost the performance of your computer, and if you don’t feel the need for quite such an extensive selection of utilities, you can pick and choose which you would like to use as there are also individual releases available. Uniblue RegistryBooster 2012 takes care of optimizing the registry, while Uniblue DriverScanner 2012 ensures that all of your drivers are up to date and Uniblue SpeedUpMyPC 2012 includes a huge range of options for boosting the performance of Windows.
If you like to get hands on with your computer, creating partitions is a great way to help keep different types of data separate from each other, and this is something that Parted Magic 11.11.11 can help with. This bootable Linux-based disc can be used to create and manage partitions in a range of file systems, and could be used to configure a dual boot system. Going down this route is not something that suites everyone though, and if you’d like to try out some of the new features of Windows 8, the Windows 8 Simulator Beta 1.0 enables you to do so without having to install a new operating system. You may prefer to simply get the look of Windows 8 without having to go to too much trouble, and this is something that you can do with Pulmon 2.0. This transformation pack gives you a take on the Metro interface of Windows 8. Should you decide that you would prefer to actually install the developer version of Windows 8, you will need to burn the image file to disc, and this can be achieved with the updated BurnAware Free 4.1.1.
Logitech abandons Google TV, should you?
It's all up to Sony now.
Two weeks ago I started puzzling about my Logitech Revue's future. On October 28, Google announced that its next-generation TV set-top software would be available in just a few days -- from Sony, but Revue would come later. There was no date given. Then, on September 9, during its annual analysts meeting, Logitech made clear that Revue is finished. There will be no more Google TV devices from the peripherals maker.
Can you return iPhone 4S?
It's the question everyone who preordered or purchased on launch day and is having battery-life problems should ask. That's because the 30-day return window closes in two days and may already have passed for others.
A friend of mine, Sebastian, called this morning to tell me that he had arranged return of his iPhone 4S. He's displeased with battery life -- "five hours, not even a full day. If a phone doesn't work as a telephone it's worthless, it's a brick". Since he was contract-free before ordering iPhone 4S, he hasn't seen meaningful battery-life improvements from iOS 5.0.1 and there are enticing LTE alternatives, Sebastian wants to get out from the new two-year commitment while he can. But doing so proved arduous, although it looks like he succeeded. You might not be so lucky.
What's so special about 11-11-11? Droid Razr for $111.11
Verizon waited until 11-11-11 at 11:11 am to launch the Motorola Droid Razr. If that's not enough lucky ones for you, AmazonWireless has more. New Verizon customers can snag the Droid Razar for $111.11. Sorry, existing customers pay more -- $229.99 for an individual account and $244.99 for family account. Verizon sells the smartphone for $299.99.
Droid Razr brings to seven the number of 4G LTE phones Verizon offers, with far greater national coverage than AT&T, which has just two LTE phones -- HTC Vivid and Samsung Galaxy S II Skyrocket. The new smartphone also marks Motorola's attempts to capitalize on and revive the hugely successful Razr, while leveraging the still successful Droid brand. If you want one, that one-eleven-eleven price is hard to beat.
Apple lets consumers choose: unlocks entire line of iPhones
Apple added contract-free unlocked versions of its iPhone lineup, including the iPhone 4S, to its online store on Friday. The 8GB iPhone 3GS is available for $375.00, 8GB iPhone 4 for $549.00, and 16, 32, and 64GB iPhone 4S for $649, $749, and $849 respectively.
Unlocked iPhones will only work on GSM networks, including the iPhone 4S, which is a dual mode phone. Furthermore, the GSM network will need to support the same frequencies as AT&T in order for 3G data to work. Potential iPhone users on T-Mobile's network and other carriers that use AWS would be limited to slower EDGE data rates.
5 mobile apps for veterans
Veteran's Day is a special day of reverence for many Americans, it's the day when we pay our respects to our country's military service members for the demanding, difficult, and often painful work they have done for our country.
Today, we compiled a list of a few mobile applications that are of special interest to our armed services veterans.
Win Windows Phone
How would you like to snag a Windows Phone running Mango? As part of its launch promotion and "Inner Circle" tour, Microsoft has graciously offered BetaNews one Windows Phone to give away to a lucky reader. That could be you.
Microsoft's design and marketing strategy for Windows Phone is "glance and go" -- let people get what they need from their smartphones quickly rather than be consumed by them. Conceptually, Windows Phone enables people to live better rather than spend their lives tap, tap, tapping on the touchscreen. That concept, and the task-oriented user interface behind it, makes Windows Phone remarkably different from either Android or iOS. It's also inspiration for our contest. Please tell us why glance and go appeals to you and how you would benefit from it. You can respond in comments below or email joe at betanews dot com. We'll accept entries until November 14, 11:59 pm ET.
Activision Blizzard sells 6.5 million copies of Call of Duty: MW3 on first day
It was a big week for video game releases in the United States and United Kingdom, with two eagerly anticipated sequels hitting the shelves within days of one another: Call of Duty: Modern Warfare 3 from Activision Blizzard, and The Elder Scrolls V: Skyrim from Bethesda Softworks were both released this week.
Today, based on video game retail tracking data provided by Charttrack, Activision said the first day sales total for Call of Duty: Modern Warfare 3 in North America and the UK was $400 million dollars, or 6.5 million units.
Taste the future with Windows 8 simulator
If you’re keen to try out Windows 8 before it officially hits the shops, your craving can be satiated by turning to the Developer Preview. While this is handy, the process of setting up a dual boot system, configuring a virtual machine or setting aside a dedicated computer to run the operating system is enough to put most people off. If you’d prefer not to go to these lengths, Windows 8 Simulator may be just what you have been looking for.
As the name suggests, this is a simulation tool rather than a replacement for your existing operating system, and it can be used without there being any danger of damaging the copy of Windows you work with. Windows 8 Simulator is not even a transformation pack as it runs in its own sandboxed window that cannot affect any other part of your system.
Move over Mac users, Scrivener comes to Windows
When it comes to serious writing, you need a serious writing tool; there are times when the likes of Microsoft Word just won’t cut it. Whether you are working on a novel, a play, a dissertation or any other form of lengthy document, a standard word processor is unlikely to provide you with the tools you need, particularly if you are trying to organize a series of ideas as well as getting down the task of writing. Scrivener used to be available only for Mac, but earlier this week the Windows version left beta and is available as a complete product.
Lengthy projects can be broken down into smaller sections that are more easily managed and a virtual index card system is available to help you to organize thoughts and ideas without the need to resort to using pen and paper. The ability to collate all of your research material together in a virtual binder, as well as being able to write, edit and revise your text, Scrivener is a tool that can see you through the writing process from start to finish.
Make iTunes work better for you
iTunes is a piece of software that is loved and hated in equal measure. There is no getting away from the fact that it is a powerful and impressive media management program, but it is also slow to use and has something of a space-hungry interface. This is something that iTuner aims to address, enabling you to take advantage of the power of iTunes without actually having to battle with the interface.
The tool is a small system tray utility that not only provides access to basic playback controls but also to manage your media library. Keyboard shortcuts can be used to start and stop playback, skip between tracks and adjust volume, as well as show lyrics and jumping in the main iTunes application for those occasions when it simply cannot be avoided.
Take control of file metadata with ExifTool
Many file types support metadata, special tags that provide more information about their contents. A digital photo JPEG may reference the model of camera that took it, for instance; an MP3 might detail the album where it was originally released; PDF documents will often include tags mentioning their title and author.
In some cases you’ll be able to view at least part of this metadata from Explorer (right-click, select Properties > Details). For full control, though, you’ll typically have to go back to an application that specializes in that particular file type: an image editor for JPEGs, an ID3 tag manager for MP3s, and so on. Unless, that is, you have a copy of ExifTool.
Yusuf Mehdi is the best thing to happen to Xbox in years
Somehow I missed yesterday's rather startling Microsoft exec move, but, whoa, it's a doosey. Yusuf Mehdi, the sole-surviving executive of stature from the Online Services Business' better days, is stepping aside and taking up a new marketing role over Xbox -- and, whoa, is that a good thing. It's helluva loss for OSB, but Mehdi wasn't going up the executive ladder there anyway. His loyalty is worth something, and there's chance to distinguish himself at Entertainment and Devices the way he did during OSB's brief period of profitability (back when it was called something else).
Mehdi was one of Microsoft's young, rising stars during the early Noughties and he worked as part of the leadership that turned MSN from Money Pit to Black Gold. I beta tested the online service before its debut with Windows 95. Microsoft launched MSN in response to online services AOL and CompuServe, while failing to see the more important World Wide Web rising above them. The MSN group lost money from day one and continued to do so into the new century. There was a joke among some Microsoft employees that MSN was on the "red side of campus", because it was perennially unprofitable.
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