Articles about BetaNews Giveaway

In Get Hired Now!, ZipRecruiter founder and CEO Ian Siegel tells you exactly how to find a new job fast. With an insider's view of how over a million employers really make hires, Ian pulls insights from the data to give you step-by-step instructions for writing a resume that works, finding the right jobs to apply to, acing a job interview, and negotiating a job offer.

Relevant for every stage of your career and for every industry, Get Hired Now! is a one-stop resource for job seekers looking to level up, stand out, and land the job.

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Information security and risk management best practices enable professionals to plan, implement, measure, and test their organization's systems and ensure that they're adequately protected against threats.

This book starts by helping you to understand the core principles of information security, why risk management is important, and how you can drive information security governance. You'll then explore methods for implementing security controls to achieve the organization's information security goals.

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The world needs more storytellers. Innovation and creativity are the defining words of this collective moment.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling.

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At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why -- as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. 

Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organization that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in People Follow People, what really wins respect -- and can tie hearts and minds to you for a lifetime -- comes from inside: our values, character, loyalty, and integrity.  

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Penetration testing enables you to evaluate the security or strength of a computer system, network, or web application that an attacker can exploit.

With Python Ethical Hacking from Scratch, you'll understand why Python is one of the fastest-growing programming languages for penetration testing. You'll find out how to harness the power of Python and pentesting to enhance your system security.

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Do you want to make your Microsoft 365 account a productivity behemoth? Do you want to squeeze every last bit of awesome from Word, Excel, and PowerPoint and learn a little more about Outlook, too? Microsoft 365 Portable Genius has you covered.

A seasoned tech expert and trainer, author Lisa A. Bucki shows you how to build Word documents, Excel workbooks, and PowerPoint presentations the right way, as well as how to use high-impact design techniques to make your documents pop.

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While machine learning expertise doesn’t quite mean you can create your own Turing Test-proof android -- as in the movie Ex Machina -- it is a form of artificial intelligence and one of the most exciting technological means of identifying opportunities and solving problems fast and on a large scale.

Anyone who masters the principles of machine learning is mastering a big part of our tech future and opening up incredible new directions in careers that include fraud detection, optimizing search results, serving real-time ads, credit-scoring, building accurate and sophisticated pricing models -- and way, way more.

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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results has been revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.

In today’s digital age, the traditional sales funnel -- marketing at the top, sales in the middle, customer service at the bottom -- is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. They Ask, You Answer is a straightforward guide filled with practical tactics and insights to put your buyers first and transform your marketing strategy.

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Do you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. 

Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time -- messages your readers will understand and act on.

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Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World is your guide to joining the ranks of hundreds of thousands of cybersecurity professionals around the world.

Whether you’re just joining the industry, climbing the corporate ladder, or considering consulting, Tribe of Hackers offers the practical know-how, industry perspectives, and technical insight you need to succeed in the rapidly growing information security market.

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Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver.

The key to unlocking the true value of marketing is data -- from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create a competitive advantage in the Age of Analytics.

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The quest for the work and a career that's right for you -- that's fulfilling and that you enjoy -- is a process of discovery. It involves learning about yourself and finding out about the wide range of work and careers available. And it involves finding out how best to access the work or career you're interested in.

Whether you have no idea what work or career you want to do or there's too many options and you can't decide, Career Finder: Where to go from here for a Successful Future will help you discover what's right for you and how to go about achieving it.

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Linux Security Fundamentals provides basic foundational concepts of securing a Linux environment.

The focus of this book is the digital self-defense of an individual user. This includes a general understanding of major threats against individual computing systems, networks, services and identity as well as approaches to prevent and mitigate them.

This book is useful for anyone considering a career as a Linux administrator or for those administrators who need to learn more about Linux security issues. Topics include:

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The Leadership Habit provides the framework for patterns of behavior that will transform the way you lead. By articulating a clear, well-defined standard of what it means to be a leader, this book condenses volumes of advice and opinion into 10 key areas and teaches leaders how they can create daily habits surrounding these centers of excellence.

Leaders who can commit to creating change will develop more productive teams and will build long-term growth for their organization.

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Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands.

Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

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