Email: Year in review 2018


2018 is has come to a close. Many experts are making predictions for 2019, but I think it’s important to learn from the past. Let’s take a look back at all of the major email industry events of 2018.
There were plenty of changes amongst mailbox providers that kept marketers and deliverability professionals busy. Providers like Gmail and Oath (AOL, Yahoo and Verizon mail) went through significant changes this year, including:
Google brags about Gmail's 1.5 billion users


You're probably well aware that Gmail is popular... but have you ever thought about just how popular it is? If this is the sort of thing that keeps you awake at night, Google has provided an answer.
Apparently around a fifth of the world's population has a Gmail account -- 1.5 billion in total. Of course, there are many people who have more than one Gmail email address, but the number is pretty impressive nonetheless.
How to disable Smart Compose predictive text suggestions in Gmail


If you're a Gmail user, you've probably noticed a new feature in the web version recently. Building on the Smart Reply feature that makes it possible to insert stock responses with a click, Google has been rolling out a predictive text component called Smart Compose.
The idea is simple, and will be familiar to users of the Gboard keyboard on Android. As you type a message, Gmail guesses what you might be trying to say and offers to complete your sentences for you. In theory this sounds helpful, but many people find it irritating and invasive -- and very possibly a privacy concern when you consider that it means your messages have to be analyzed. Here's how to disable Smart Compose.
Google is killing off its Gmail alternative Inbox


Google has announced that Inbox is to close in six months' time. After four years of service, many -- although not all -- of Inbox's features have been incorporated into Gmail, and Google now feels it is time to concentrate on a single email tool.
Inbox users have until the end of March next year to consider whether to transition to Gmail, or whether they want to look for an alternative.
How to unsend email in Gmail for Android


The ability to "unsend" emails has arrived in Gmail for Android -- for some people at least. The feature is already available on iOS and on the web version of Gmail, but now some Android users are finding that they have the option available on their phones too.
Google has not made any sort of announcement about the rollout of the feature, and it seems as though it could be a server-side update rather than a new version of the app. But if you're one of the lucky ones, here's how to make use of this handy option.
Now you can send auto-expiring emails from Gmail on your mobile


With the recent update to Gmail, Google added a number of features to its email service. One of the new features is Confidential Mode which allows for the sending of auto-expiring messages -- although, as we have previously noted, it's not perfect by any means.
Available on the web version of Gmail for a number of weeks now, the feature is finally rolling out to iOS and Android users.
Gmail's new 'Confidential Mode' is flawed and misleading


Google recently rolled out a big update to Gmail, introducing a number of welcome new features.
One the big new additions is 'Confidential Mode' which you can enable from the compose window. This is designed to restrict how the emails you send can be viewed and shared, and you can also set an expiration date for messages. If you have the need to send and receive emails of a sensitive nature, then you might think this is the prefect solution. There’s just one problem -- messages sent using it aren’t confidential.
Google responds to Gmail privacy concerns: 'we're not reading your emails'


Another day, another privacy concern. Following a Wall Street Journal story about the access third party apps have to Gmail data, we wrote about how to stop it. While the WSJ did not really make any major new revelations, it did manage to reignite the conversation about privacy, and Google has responded to storm that has built up around it.
The company has used a blog post to respond to the concerns raised by the Wall Street Journal, insisting that it carefully vets any third party that has access to sensitive data. The task has been left to Suzanne Frey -- director of security, trust and privacy at Google Cloud -- to limit the damage caused by the article.
How to stop your private Gmail messages being read by third parties


When Gmail first launched back in 2004, people were concerned about it because Google was scanning incoming messages in order to be able to present users with relevant, personalized adverts based on the email content.
The feature was finally dropped a year ago, in a move welcomed by privacy advocates, but it turns out employees of third-party app developers may well have been reading your private messages.
Android users can now customize Gmail swipe actions


It's not long since Google rolled out a major redesign to Gmail on the web, bringing not only a new look, but also new features. Now it's the turn of the Gmail app for Android.
The mobile app has supported swipe gestures for some time now, but the options have been rather limited -- toggling between read/unread or archiving/deleting messages. With Gmail 8.5.20 Google is now giving users no fewer than five actions to choose from when performing a left or right swipe.
Mixmax Gmail-enhancer gets even better with new GDPR-focused features


Gmail is a great tool for personal email, but for business, not so much. Don't get me wrong, some organizations use it with great success, but overall, it is a bit weak. If you are a professional that uses Gmail, please know there is a really cool tool to enhance the service -- Mixmax.
If you aren't familiar, Mixmax leverages a special Chrome plugin to breathe new life into Google's email service -- we reported on it back in 2015. It lets you do things like track email engagement, more easily schedule meetings, and embed presentations, to name a few. It can even integrate with popular services like GitHub, Dropbox, and Salesforce. Mixmax is used by some very reputable companies too, such as Google, LinkedIn, and Uber.
Google Drive gets a major redesign to match the look of the new Gmail


Following on from the redesign of Gmail, Google has start to roll out a new interface to Google Drive. The new user interface can be found on the web version of the cloud storage service, but it's likely that mobile apps will follow suit.
Google hasn't made much of a fuss about this redesign, but keeping things in line with other G Suite products makes a lot of sense. The redesign sees the arrival of an updated material look.
Gmail's new 'Smart Compose' feature writes replies for you


Google’s I/O developer conference is underway and there will be plenty of announcements coming from the search giant.
Hot on the heels of the big makeover for Gmail comes news of another powerful new feature for the webmail service. Smart Compose uses machine learning to help you write responses to emails. It’s a step beyond the Smart Reply feature the company introduced last year.
Google launches Tasks app for iOS and Android, revamps web version


The big news from Google today is the launch of the redesigned Gmail, but it's not the only news. The company has also launched a new app called Tasks which -- no prizes for guessing -- allows for management of to-do lists.
The Google Tasks service is nothing new, and it has been accessible from Gmail inboxes and Google Calendar for quite some time, but this is the first time there has been a dedicated app for it. As well as the app, there's also a revamp of the web-based version of Tasks.
Google rolls out massive Gmail redesign -- here's what's new and how to access it


We've known for a little while that Google was planning a major overhaul of Gmail -- complete with a host of new features -- and now the big day has arrived. The most obvious change is the new look which is more in keeping with the aesthetics of Material Design, but it's the new features that Google is most keen to talk about.
While the company says that the aim of the update is "to help people be more productive at work", the new features are available to everyone starting now. What do you have to look forward to? Nudges, Smart Replies, email snoozing, action buttons and more.
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