When is the best time to buy a new smartphone?
The trouble with buying any technology is that whatever you lay down your hard-earned cash for today you can guarantee that something faster, cheaper and with more features is going to be along soon.
But the longer you wait the more you risk being left behind. UK-based reseller Buymobiles is looking to help break this vicious circle by doing some research into when is the best time to take the plunge and get a new handset.
Satechi releases Dock5 Multi-Device Charging Station
When you live in a home with multiple people, keeping devices charged can be quite the headache. You have family members fighting over chargers and outlets, and this is only made worse when everyone has multiple devices like smartphones, tablets, wireless earbuds, and more. Even people that live alone might experience woes when all of their chargers become a spaghetti-like mess.
Well, folks, Satechi has a new product that should be a godsend for families that often fight over chargers. Called "Dock5," this multi-device charging station can top off five devices at once. It features two USB-A ports, two USB-C ports, and a Qi wireless charging pad. It also utilizes handy dividers to prop up the devices and keep them nicely organized. This should save space on a table or counter.
Google 'Monotune' is goddamn good metaphor marketing
Great advertising strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection. Apple's "1984" commercial and "Get a Mac" series are excellent examples. In the former, the IBM PC is portrayed as Big Brother, while in the latter actors represent Mac and PC—the benefits of one and detriments of the other. Both examples use metaphors to simplify complex comparisons and to make lasting impressions rather than to checklist features.
Google spot "Monotune" is a magnificent metaphor—piano of 88 different keys representing Android set against another, portraying iPhone, where all the notes are the same. Music is memorable, and the comparison striking as much for the under current. Apple's brand often is associated with music and also creative individuals.
Holiday 2015 Gift Guide: Smartphones
If you're smartphone shopping this holiday and wondering what to buy, my primer can assist—with caveats. I focus solely on Androids that are higher end but affordable, and I ignore iPhones. No slight against Apple devices is intended. I figure that people who want an iPhone won't likely consider an alternative. Also: The differences aren't as pronounced. For example, the major benefit choosing 6s or 6s Plus over the two previous models is slightly lower price (3D Touch is an unnecessary gimmick). The major benefit picking 5s over the 6 or 6 Plus is again price but also smaller size.
Among Androids, differences abound—and many, such as older OS versions or custom UI skins, are carrier or manufacturer imposed. That's without considering the bloatware that either or both parties might impose. I intentionally focus on devices that offer the most value for price paid, which includes upfront or payment-plan purchased unlocked.
Just because Apple CEO Tim Cook claims something doesn't make it true
The haughty headline from yesterday's Apple fiscal fourth quarter 2015 earnings report isn't big revenue or profit performance ($51.5 billion and $11.1 billion, respectively), but a figure given by CEO Tim Cook during the analyst call: "We recorded the highest rate on record for Android switches last quarter at 30 percent".
Blogs, and some news sites, set the statement off like an atomic blast of free marketing for Apple. The fallout spreads across the InterWebs this fine Wednesday, largely undisputed or corroborated. Just because Cook claims something doesn't make it true. To get some perspective, and to either correct or confirm the public record, today I asked a half-dozen analysts: "Does your analysis of the smartphone market support that assertion?"
Nexus 5X first-impressions review
The question everyone should ask about Google-branded, LG-manufactured Nexus 5X: Who is it for? My first-impressions review primarily focuses on the answer. My wife is one person, and I am surprised. Because conceptually she steps down from the Motorola Droid Turbo, which by raw specs is the superior mobile. Budget buyers also should consider the 5X or anyone living the Google lifestyle or wanting stock Android.
The new handset course corrects last year's release blunder, when Google sized up to 6-inch screen with the Nexus 6, leaving many satisfied N5 owners in stunned silence followed by loud complaint. While a N6 fan, I agree: It is a huge phone that is overly large for the majority of prospective buyers. This year's solution is smart. Google released two smartphones: Nexus 6P, which while phablet-class is markedly more manageable in the hands than its predecessor; Nexus 5X, for people wanting something smaller and for N5 owners looking to upgrade.
Nexus 6P or iPhone 6s Plus?
If you asked me two months ago about using a Huawei smartwatch or smartphone, I would have scoffed. Yet, here I am doing just that. Timing on the latter is ironic. On Oct. 15, 2015, I bought a 128GB silver (and white) iPhone 6s Plus using Apple's 24-month finance plan, rather than paying in full up front. Huawei-made, Google-branded 64GB Nexus 6P arrived the next day for review. The following morning (the 17th), I hauled down to Apple Store and returned the iPhone for full refund. That act sums up my reaction to the new Android flagship running "Marshmallow".
I didn't expect to be so wooed by Nexus 6P, but Google got me by delivering superior contextual experience. This device, and Android 6, is all about context, starting with what for me is the killer function I couldn't part with: the fingerprint reader on the back of the phone. Picking up the device and placing my forefinger on the circular indentation wakes and unlocks the 6P. Wow-way is right! The mechanism beats the Hell out of Apple's two-handed jimmy from the Home button.
Is Android a dangerous monopoly?
I can't confirm Bloomberg's report that the the U.S. Federal Trade Commission and Justice Department allegedly are beginning a joint investigation into Google's Android licensing agreements. But I can explain what it means. Striping to the bones, from an antitrust perspective, there are two pivot points: Monopoly position and exclusive contracts. Then there is the broader regulatory agenda: Correcting (or preventing future) consumer harm.
Globally, Android is unquestionably a monopoly in the market for smartphones. However, its dominance in the United States is comparably muted by competition from iPhone. Based on smartphone subscribers, Android's share was 51.4 percent for the three months ending July 31, 2015, according to comScore. iOS ranked second with 44.2 percent. By cell phone manufacturer, Apple leads the market, with the same share, followed by Samsung (27.3 percent). Android is leading but declining—down 0.8 points, while iOS is up 1.1 points, from April to July.
Why are non-iPhone makers so stupid?
The first weekend of iPhone 6s and 6s Plus preorders are behind us, but Apple already looks ahead. This morning, the company presumably sought to quell last week's Wall Street jitters in statements to CNBC, Financial Times, and MarketWatch, among other news services popular with investors. This is perception-management at Apple's finest, and it is metaphor for success selling smartphones and why most competitors flounder by comparison.
I didn't receive the statement and so cannot attest to its veracity. But presuming esteemed financial news services accurately report, misdirection isn't much better than this. Apple doesn't give an exact figure, instead stating: "We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale Sept. 25". How circumspect is that? Ten million the first weekend two weeks later?
U.S. smartphone market is phabulous
Alongside Euro-zone cell phone data, U.S. first-quarter 2015 phablet shipments are out from Kantar Worldpanel ComTech. Depending on how the numbers are cut, fanboys can rally for their platform.
Spurred by iPhone 6 Plus, iOS showed strong performance, representing 44 percent of phablet sales. However, the number of iOS smartphone switchers from Android fell -- to 11.4 percent from 14.6 percent year over year -- supporting early anecdotal evidence that existing Apple customers are the most-likely 6 Plus buyers. Also confirming: Android smartphone conversions from iOS fell from 9.8 percent to 5.9 percent.
Nexus 6 is amazing [Review]
When isn't a cell phone too big? The Motorola-made, Google-branded phablet answers that question for me, and may very well for you. From Samsung's introduction of the original Note, I scoffed at large-screen smartphones—and, honestly, the seemingly stereotypical gadget geeks using them. But big is better, and my arrogant attitude about phablets and the people buying them was unwarranted.
Simply stated: Nexus 6 is the best handset I have ever used. The experience is so fresh and delightful, the emotional reaction reminds of using the original iPhone that I purchased on launch day in June 2007. N6 shatters my negative preconception about phablets, particularly unwieldiness when used daily. That said, I made some lifestyle changes, including choice of clothing, to accommodate the mobile's massive size.
Android platform partners should think differently, or fail
Outside Apple Store, people excitedly line up to buy iPhone 6. The crowd is remarkably eclectic. Tattoos here. Mohawk there. Someone wearing a prim business suit chats with a burly biker wearing sleeveless T-Shirt. Everyone's clothes beam bright, vibrant colors. Loud laughter and uproarious chatter is everywhere. This is one happy group of buyers.
The store's doors exit onto a green pasture of sheep. Each wears a chain around its neck, with iPhone 6 attached. Cow bells appear on the screens, and clanging sounds against the chirping of birds. One animal looks up: "Baaaaaaa!" Then another, and another. An announcer asks: "Do you really want to be an iSheep?" Then the Android logo and robot flash across the screen.
Apple is boring
Perhaps you have seen such statement somewhere on the InterWebs sometime during the last couple of months and increasingly the past few weeks. It's a meme slowly growing -- and for good reasons. While others innovate, Apple iterates and succeeds unblushingly well. The company is mountains more successful today innovating less and taking fewer risks.
Apple is the new Microsoft, where maximizing margins matters more than innovation. Look how much more successful Apple is by being boring and following where innovators lead. Consider today's Strategy Analytics report that puts Apple and Samsung tied for calendar fourth-quarter smartphone shipments. Such scenario was all but unfathomable two quarters earlier. Yet the foundation laid long before Apple cofounder Steve Job's death, when logistics genius and now CEO Tim Cook managed day-to-day operations. Risk-to-innovation defined Jobs' management style. Cook is more tactical.
How many iPhones did Apple REALLY sell?
The official number for calendar Q4 2014 (fiscal Q1 2015), ending December 27, is 74.688 million. Got to admit, that sure looks like a rather large number of iPhones. But how big is it? Really? Apple sold in the one quarter more iPhones than during fiscal years 2007-10 (73.946 million) combined, or twice as many as sold (37.044 million) during the same three months in 2012.
On its own, iPhone generated more revenue, $51.182 billion, than all of Apple in any quarter in fiscal 2012 and, singly, three of the four quarters in each of FY 2013 and 2014. The amount also exceeds every fiscal year through 2009, which revenue was $42.905 billion.
If Samsung stumbles, will Android fall down?
The world's largest smartphone manufacturer is troubled. Overnight, Samsung warned that its third-quarter operating profit could fall as much as 61.8 percent because of weakness in its largest division, mobile, from which phones account for about 60 percent of company profits. Smartphone shipments are up slightly, but the money they generate is down substantially.
For Google, the news is a mixed blessing. In April 2012, I warned that "Google has lost control of Android" -- Samsung's dominance with customized versions of the mobile operating system being major reason. Big G effectively responded by separating core apps and services from Android, spreading them out across versions, and better unifying the user experience. Still, Samsung's TouchWiz UI is the main way tens of millions of people experience Android every day. The South Korean company's problems could eventually be good for Google, but will they benefit Android or pull it down?
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