Microsoft admits its pulled anti-iPhone ads were 'off the mark'
On Friday, Microsoft uploaded a series of seven videos to its Windows Phone channel on YouTube. The videos, headed "A fly on the wall in Cupertino" poked fun at the new iPhone 5s and iPhone 5c’s features and were, depending on your point of view, hilarious, genius, spot-on, unfunny, pathetic, and wide of the mark.
My colleague Alan Buckingham watched them all and then started to write a story, adding all the videos for your viewing (dis)pleasure. Unfortunately, before he got to post it, Microsoft switched all the clips to private in yet another of its now frequent U-turns.
The most popular stories on BetaNews this past week -- September 8-14
Big news came from Apple and Microsoft this week. Microsoft seemingly had a change of heart; having previously said that Windows 8.1 RTM would not be made available before its official launch date, the company announced that it would be released to people with TechNet and MSDN subscriptions.
The same group of people also gained access to the pre-release version of Skype. Microsoft was clearly in a very giving mood this week as the company also announced that it was giving free copies of Office 365 to non-profit organizations.
Apple opens iPhone pre-orders, Microsoft goes on short lived attack
Earlier today Apple opened up pre-orders for one of its latest devices -- the iPhone 5c. Right on queue the attacks began, though several comedic videos beat the product even to this early stage. But, in honor of this day, rival Microsoft is chiming in with a series of videos of its own, taking time away from the usual modus operandi -- attacking Google.
The series of seven videos plays off of the old "fly on the wall" saying, though this fly is deep within the bowels of the fruit-logo company's Cupertino, Calif.-based headquarters.
Apple's new iPhones will come to T-Mobile
Shortly after Apple unveiled its iPhone 5S and iPhone 5C, the company's online store displayed the on-contract pricing for the two smartphones at three US mobile operators: AT&T, Sprint and Verizon. The cost when opting for T-Mobile, which is one the four largest carriers in the country, was yet to be revealed.
Today, T-Mobile decided to shed some light on the matter and announced that it will officially offer the new iPhone 5S and iPhone 5C under its "Un-carrier" financing deals, with sales to kick off on September 20 (same day as at other local mobile operators).
The trouble with relying on passwords for security
One of the key features of the new Apple iPhone 5S is the fingerprint sensor built into the home button. This allows users to unlock the device, and even authorize iTunes purchases, simply by pressing a digit against the laser cut sapphire crystal. So now when someone steals your phone, they’ll have to also steal one of your fingers at the same time.
It’s another attempt to replace the password and PIN, and we’ve seen a few of those over the years. Windows 8 even lets you sign in using a picture as an alternative. But the truth is, as exciting as fingerprint scanners and other forms of futuristic security measures seem, the password is here to stay for a while yet. And that’s a problem.
Apple fails to excite -- allows Google to keep taking bites
Today, Apple announced two new iPhones, the 5S and 5C. Sadly, through various leaks and rumors, the wind was taken out of the fruit logo company's sails; the element of surprise was lost. Surprise or not, either way, both new smartphones look really well made, attractive and full-featured. There is only one problem -- no one cares.
Well, "no one cares" is an exaggeration. I'm sure existing iPhone users care and these phones will sell well. Unfortunately, it won't be enough to lure the people Apple really needs to target -- first-time smartphone buyers and Android users. In other words, Google will continue to erode Apple's market-share, one chomp at a time.
Apple reveals iPhone 5S -- the rumors were true
There were so many leaks prior to today's announcements at Cupertino that we pretty much already knew what to expect. Apple has taken the wrapper off the latest version of the iPhone and the company has stuck to its recent release schedule of following up a major iPhone with an S edition -- the iPhone 5S. Visually, things are very much the same as before, but in addition to black and white models, there's also the light gold colored model -- colors we now know should be referred to as space gray, silver and gold.
The promise to "brighten everyone's day" seems to have meant not only an addition to the color options for the iPhone 5C and 5S, but also new features. While the 5C retains the same processor as in the 5, the 5S boasts a new A7 processor which is the world's only 64-bit chip in a smartphone. iOS 7 has been re-engineered as a 64-bit operating system, but the chip is capable of running 32-bit and 64-bit apps. Apple claims the processor is double the speed of the iPhone 5 according to the graph they showed. And the processor now supports OpenGL|ES 3.0, the same as Nexus 7.
With iPhone 5C Apple takes a stab at the mid-range smartphone market
Apple changed the smartphone market dramatically with the original iPhone, which launched in mid-2007. The company took the world by surprise as it reenvisioned the basic smartphone concept by forgoing the (typical) unintuitive user interfaces and adopting a simpler, hardware and software, design instead. The iPhone had turned Apple into the top smartphone vendor, a title which the Cupertino, Calif.-based corporation can no longer claim today. Why?
The short answer is "Android". The long one is a bit more complicated. Apple began changing the smartphone market in 2007, but the smartphone market changed as well since then. The iPhone was and still is a flagship product, a high-end handset with the price to reflect it. Consumers, however, have been slowly moving away from that price range and type of device to cheaper, mid-range and low-end products. According to an IDC report from June, the smartphone average selling price (ASP) dropped from $443 in 2011 to $372 in the first half of 2013, and is expected to drop even further, to $309 by 2017. That is a price-bracket that Apple could not tap into, as it had no product to fight with. The iPhone 5C, that the company just unveiled during a special event, is designed to change that.
Apple to release iOS 7 on September 18
As you’ll no doubt be aware Apple is currently hosting an iPhone event at its Cupertino, Calif.-based home. Like all Apple events, proceedings started with an impressive figure -- Apple will ship its 700 millionth iOS device next month -- and then after a brief look at the free iTunes Festival, we got a recap of what the next version of Apple's mobile operating system has to offer us.
The Jony Ive designed iOS 7 has a flatter, functional design and the skeumorphism -- faux wooden bookshelves, green felt and the like -- is no more. The icons have been redesigned, the typeface changed, and there’s new pallet of colors. Siri has been massively improved too. Apple also engineered iOS 7 to take full advantage of the advanced 64-bit technologies in the iPhone 5s, including the native 64-bit kernel, libraries and drivers. The built-in apps have been re-engineered for 64-bit as well.
OneNote for iOS gets an update
Microsoft is locked in a battle for your note-taking needs on mobile devices. Evernote is the perceived king of the field, but OneNote is certainly a strong competitor and today the software giant announces improvements to the iOS version of the Office app.
The latest update allows users to create notebooks on the iPad as well as create, delete and rename sections. Microsoft claims this was one of the most requested features from customers already using the previous version, but it is also not the only enhancement made to this build.
Spotify Connect is like Google Chromecast for your music
Spotify users with both an iOS device and a premium subscription -- oh, and at least one set of compatible speakers -- will soon be able to take advantage of a new Chromecast-like feature. Spotify Connect allows for a seamless music experience, transferring music playback between devices and sound systems. Everything can be controlled using an iOS app, turn your iPhone into the ultimate music remote.
The new service is showcased in a YouTube video that demonstrates the ease with which music can be transferred from one set of speakers to another. Walk home from work listening to your favorite album on your iPhone earphones, and as soon as you step through the front door you can push the music to your home stereo.
Did Poetic slip and confirm iPhone 5C name and date?
I own several tablets and am always on the lookout for a good deal on a new case for one of them. One place I keep a frequent eye on is Poetic, which manufactures a full line of cases for a number of different devices. As of this afternoon, we can add one more device to that lineup -- the Apple iPhone 5C.
You can imagine the surprise I got upon arrival on the company home page when I was greeted with the image seen above. The company appears to be unveiling its line of bumper cases for a phone that has not yet been released or even announced. In fact, Apple has yet to confirm it will even be holding an event in early September.
Lego of my iPhone!
A great thing about the iPhone (or iPod touch) is it can be used as a business tool or as a toy. While some people use it strictly for email and work, others use it to play games such as Angry Birds and Candy Crush Saga. For those such users; kids and kids at heart, Belkin has announced new cases to complement the fun aspect of the iPhone -- LEGO Builder Cases.
According to Belkin, "the back of the Builder Case carries a true LEGO baseplate -- this is considered the key foundation to the LEGO play experience. The baseplate is made by LEGO factories to LEGO standards and is integrated into the case in a way that’s durable and comfortable for everyday use. Other features of the case include a semi-flexible outer frame for shock-absorption, button protection, and unobstructed access to audio ports and speakers".
iOS owners analyzed: Most iPhone owners are single, most iPad users have pets
It's easy to learn how many iPads and iPhones have been sold -- sales figures are readily available. But this isn’t enough information for advertisers who need to know what type of demographic makes up their potential market. Research by Flurry helps to shine a light on the types of people who own different iOS devices.
A random sample of over 44,000 iOS device owners reveals that 72 percent have an iPhone and 28 percent an iPad. Plotted on a chart, the figures make for interesting reading but, as ever, the most intriguing results are to be found at the extremes.
Received a badly formatted email on your mobile? 75 percent of you will delete it
A survey by Constant Contact shows that mobile devices are more important than ever, particularly to those under the age of 30. The study reveals that 80 percent of smartphone owners say it is "extremely important to be able to read emails" on their mobile devices. But marketers take note -- if an email doesn’t display correctly, it's highly likely it will just get deleted.
High mobile email usage is hardly a revelation in itself, but the way the figures break down is interesting. Predictably it is the 18-30 age bracket that has the highest mobile usage, with 88 percent of users turning to their mobile for emails.
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