Articles about Moto G

The Motorola Moto G is one of the most interesting smartphones launched in 2013. It comes with a powerful processor, large screen and, most importantly, a very attractive price. The base 8 GB model costs a mere $179 off-contract, while the 16 GB version can be had for $20 more. Users also get 50 GB of free Google Drive storage for two years.

But, there is another reason why the Moto G is interesting -- KitKat. Motorola has promised to update its entry-level smartphone to the latest version of Android, quickly rolling it out for the international version. Now, those who have the Verizon model can also experience what KitKat has to offer.

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Christmas comes early this year for Moto G users. Motorola has announced that Android 4.4.2 KitKat is now rolling out for its entry-level smartphone, in less than two months after parent company Google launched the latest version of the popular mobile operating system.

The Android 4.4.2 KitKat update is rolling out to Moto G smartphones that were purchased in the US, from Amazon and Motorola's online shop. It is expected to arrive in other markets, and at mobile operator versions, "soon".

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Motorola's answer to Apple's iPhone 5c and Google's Nexus 5, the Moto G, is available to order now, starting at $179. Despite coming in at just "one third of the price of current high-end phones", this is an entry-level smartphone that still manages to pack a punch. There's a 4.5-inch display and a quad-core Qualcomm Snapdragon 400 processor, and Motorola is claiming all-day battery life. It is the GSM version that is available now, and in January it will be possible to buy the CDMA model in the US as well.

It has already been launched in a number of territories including Brazil, Mexico, Chile, Argentina, Peru and parts of Europe, but now the US is getting some Motorola loving too. Buy direct from Motorola and the handset is free from contract, has no SIM lock, and has an unlockable bootloader -- a tweaker's dream! At 1280 by 720 HD, 329 ppi, the Moto G's screen is above and beyond what you might expect to find on a handset around this price.

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In August 2011, Google purchased Motorola Mobility (which was Motorola's cellular phone division prior to 2011). Google was good at software and services, but had little experience in making hardware for the mass market. Motorola had plenty of experience in building cell phones, starting with the first flip/clamshell mobile phone, the StarTAC, which was released in 1996. On paper, a good marriage, but the detractors complained that it was coming at too high a cost ($12.5 billion) even though buying Motorola Mobility gave Google ownership of a potentially valuable patent portfolio that it could use to defend itself against Apple and Microsoft.

The first child of this marriage, born in August 2013, was Moto X -- an Android smartphone that was to be Motorola's competitor to the iPhone. The main idea behind the Moto brand was to focus on user experience rather than technical specs. Focusing on the later had resulted in the Droid brand, which, although quite successful when it launched in 2009, perhaps owed most of its success due to a massive marketing campaign and the fact that it was the only decent smartphone available on the Verizon network (at that time, in United States, the iPhone was only available on the AT&T network). In 2013, with the smartphone market dominated, at least profit-wise, by Apple's iPhone and Samsung's Galaxy phones, it was time to try a new approach.

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Motorola's newest smartphone is an aggressive response to Samsung, white box manufacturers and Apple in markets that matter -- where more people use feature phones rather than smart ones but will soon convert. The $179 pricing appeals, particularly for the features, benefits and design.

The U.S. manufacturer sells Moto G unlocked and contract-free, for a price more realistic than iPhone, or even many Samsung handsets, while delivering most -- if not all -- of the more desirable features. I highlight the major reasons why Moto G matters.

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