Articles about Xbox Music

Late last month, I wrote about how NUI (natural user interface) technology is Microsoft’s Trojan horse to draw consumers to the company's latest and upcoming devices. I definitely see a key technology strategy, but is it enough?

Kinect got the attention of many consumers, who were not considering the Xbox, and it sold a ton more consoles. But did Kinect keep consumers interested? How many people actually continue to regularly use the controller? In the same way, if Microsoft integrates deep natural language voice-controlled interfaces and camera-based gesture inputs into its next round of products and services, the company could easily get consumer attention and sell more phones and Surface tablets. That's not enough. What must Microsoft do to ensure these consumers remain interested in their new devices and services?

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I don’t know about you but as a lover of technology and the world around it, I find these times to be quite compelling. Apple, Google, Amazon and Microsoft (the big four) are setting the stage for an epic battle for tech dominance. The many articles and blog posts calling Microsoft dead in the water are way too premature. We are way too early in this new world of mobile computing to call Microsoft out of this game.

However, I will say this: If any of the four previously mentioned companies are in the most danger of failing at the consumer market, it’s Microsoft. The company better figure out how to get things together and quickly as time is not on the leadership's side and their competition is hitting on all cylinders.

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I had great hopes for Xbox Music when announced in October. It’s essentially the best of Spotify, iTunes, Amazon, and Google music services all wrapped up into one. But the sheer number of problems with this initial offering leaves myself and others in complete disappointment.

Xbox Music replaces Zune on Windows 8, Windows Phone 8, and the Xbox 360. The service includes the ability to purchase music a la carte, stream or download songs (via Xbox Music Pass subscription for $9.99 per month), sync playlists across devices, access a music locker, and more. Any tunes you purchase from the Xbox Music store, or playlists you create, sync across devices. Well, that's the idea, except, it’s not working for some people.

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Microsoft CEO Steve Ballmer wants 2012 to be "the most epic year" for the company determined to make a splash in October with the launch of Windows 8, Surface, and Windows Phone 8 all within a few days of one another.

To complete the package, Microsoft has announced a major update for the Xbox dashboard, the launch of Xbox SmartGlass, and a cheaper Xbox 360 console.

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Microsoft obviously wants Surface to be a home run, and to encourage prospective buyers to queue up for the October 26 launch of Surface alongside Windows 8, the Redmond, Wash.-based company is throwing in a nice bonus for the first hundred Surface buyers at its retail stores.

These select customers will get a one-year Xbox Music Pass valued at $99.99; Microsoft's way of ensuring that its Surface tablet will get public attention on launch day and rewarding those waiting to purchase the not-so-cheap Windows RT-powered devices. Because after all, long snaking queues are indicative of a company's ability to drum up excitement for a new product or event, and that is a sign of overall popularity.

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Whether you think Microsoft wants to be Apple, or not, the company continues to roll out products designed to compete with its major rival. Today’s announcement is for Xbox Music, a digital music service for the Xbox games console, which will also appear as the default music player in Windows 8.

The service, which goes live tomorrow and will be available in 22 countries from launch, is a cross between Spotify and iTunes. Users will be able to listen to songs or full albums for free, create artist-based streaming radio stations, and put together music mixes and playlists. The iTunes element comes in the form of a music store, which will allow users to purchase and download tracks. The store will reportedly offer over 30 million songs, some four million more than Apple's store. There will also be over 70,000 music videos on offer.

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