Apple's Magic Mouse 2 is a design abomination
Apple is a company synonymous with not just design, but thoughtful design. At least that's usually the case. With the Magic Mouse 2, however, the company has got something so unbelievably wrong that it almost defies belief.
Forget the absurdity of the name for a moment and just consider what the Magic Mouse 2 is. It's a wireless mouse. Like other wireless mice, it needs power, and this is provided by a rechargeable battery; plug in a Lightning cable and juice up that peripheral. Here's where Apple gets it wrong. The charging port is on the underside of the mouse. On the bottom. So you can't use the Magic Mouse 2 while it charges up.
Amazon lawsuit aims to kill fake reviews
The ability to read reviews of products before making a purchase is one of the great advantages of online shopping. But how do you know that what you're reading is a genuine review and not just glowing praise planted by the seller or manufacturer? Fake reviews are a serious problem, and Amazon is trying to do something about it.
The retail giant has filed a lawsuit against 1,114 individuals for writing "false, misleading, and inauthentic" reviews. Amazon says that the fakers are tarnishing its reputation, and the attempt to clean up the site is something that will be welcomed by consumers.
Amazon Echo adds news for your favorite sports teams
If you haven't yet tried out the Amazon Echo then you're in for a wild, and sometimes interesting, ride. There's an increasing amount of things the device can do, from telling you the weather and traffic to playing your music, even controlling home automation gear.
Out of the box Alexa can give you sports scores or tell you who your team plays next, but now it has a new feature -- actual news about your teams. You'll need to set it up first, as smart as it seems to be, it doesn't know your team.
Dell talks security on its Windows 10 computers
Everytime Microsoft releases a new operating system security comes to the forefront for regular users and especially for IT pros. There are other considerations of course -- usability is a big one after Windows 8 annoyed many customers.
Now Dell is coming out talking of its security features which work in conjunction with Windows 10, the latest and, possibly, greatest OS to come out the doors at Redmond, Washington.
Microsoft adds $3,199 1TB Surface Book, repeats MacBook Pro comparison
When Microsoft unveiled the Surface Book recently there was surprise that the largest capacity hard drive was just 512GB -- as intakes of breath at the breath-taking price. Now this has been rectified with the addition of a 1TB model to the line-up.
Of course, upping the hard drive from 512MB to 1TB involves paying a premium, and Microsoft is charging an extra $500 for the privilege. The new top-of-the-range model pushes the top price of the Surface Book to $3,199 and if you are interested, you'll have a bit of a wait on your hands.
Apple hit with $234 million charge for patent infringement
A jury has ordered Apple to pay $234 million to the Wisconsin Alumni Research Foundation after an earlier ruling that the company had infringed patents. A few days ago it was found that Apple had used technology owned by WARF in iPhones and iPads chips.
The resulting charge is much lower than the $862 million that had previously been suggested; it is also less than the $400 million WARF had been seeking in damages. Apple intends to appeal against the verdict, but there is still another court case looming.
Walmart will open-source OneOps cloud platform
Walmart is making its OneOps cloud platform open source in a bid to keep up with its main competitor Amazon. The US retailer has experienced financial disappointment in recent years as modern, predominantly digital, businesses eat away at its market share. Its chief financial officer Charles Holley recently warned that revenue is unlikely to grow until 2019.
Walmart clearly believes that it must modernize in order to stay afloat, hence the news that it will be releasing the source code for its OneOps cloud platform on GitHub before the end of the year. In doing so, the retailer is offering developers an alternative to Amazon Web Services (AWS) where they are not tied into long term contracts and compatible technologies.
Court finds Google is not breaking the law by scanning books
Google's digital copies of millions of books from around the world has long been controversial. Copyright holders argue that in scanning their works, Google is breaking the law. This has been the focus of a court battle that has dragged on for ten years, but now an appeals court has ruled that Google is doing nothing wrong.
The book digitization project has been underway for some years, and has been the subject of litigation brought about by writers. Judge Pierre Leval and two other judges of the 2nd US Circuit Court of Appeals in Manhattan found that Google is not infringing copyright law, even when it digitizes books without the permission of the authors or publishers.
Businesses are switching to Windows 10 far faster than Windows 8
There have been lots of claims made about the adoption rate for Windows 10 with the most recent batch of figures from Microsoft stating 110 million installations. But how does this number actually break down? New research by Spiceworks reveals that the latest version of Microsoft's operating system is making greater headway in the business environment than Windows 8 did.
Asked before launch whether they would upgrade to Windows 10, Spiceworks found that 40 percent of businesses intended to upgrade within a year. Three months after the launch the number of businesses that have actually made the jump is 11 percent -- a penetration rate 20 percent higher than Windows 8 achieved on launch.
Advertisements in the Windows 10 Start menu are a good thing
People seem to be very anti-advertisements nowadays. When Apple opened up mobile Safari to content blockers, the whole world took notice and these blockers rocketed up in the App Store charts. The problem, however, is advertisements are a good thing -- they help consumers discover new products (including apps).
My colleague Mark Wilson takes issue with Microsoft putting advertisements in the Windows 10 Start menu. Microsoft wants to make a distinction that these are not ads, but just app suggestions. My take? Regardless of what you call them, it helps the user. In other words, advertisements in the Windows 10 Start menu are not only acceptable, but beneficial too.
Security is the top challenge for IT pros
Security is the biggest challenge among IT professionals across the globe, trying to keep their company’s business running, a new survey suggests.
A report titled "The 8 Issues Derailing IT Team Innovation", was created by Ipswitch who tried to uncover the biggest issues IT departments are facing as 2016 approaches.
Dell's Alienware Steam Machine is officially up for pre-order
Way back in early June we learned of two manufacturers for Steam Machine gaming computers. One of those was Dell who, at the time, had a very brief window open for pre-orders. Those customers are still waiting now, more than four months later.
But things are getting closer and, as of today, Dell has opened up pre-orders for everyone. So far the machine has not leaked out and no review units have been issued. Dell points out that "Up until now only a select few inside the halls of Alienware and Valve had the chance to experience the Alienware Steam Machine in all its glory".
Flash isn't dead yet, but it might as well be
After being hit by another malware attack this week, Adobe issued a batch of 69 patches for Flash, but also for its other products, including Reader and Acrobat.
This is yet another in Adobe’s many attempts to try and save its (in)famous product, that’s been like a punching bag for hackers lately, exposing many of the plugin’s vulnerabilities. However, the frequent patches and quick responses from Adobe don’t seem to be helping the plugin much, as both Google Chrome and Mozilla Firefox have both blocked it.
Sling TV is offering customers free HBO this weekend
If you've cut the cord on your cable or satellite TV then you have an increasing list of choices for things you can still watch. One of the newest players is Sling TV, which had a number of channels available right from the start and has since been adding more. In fact the service managed to score HBO right before Game of Thrones began its 2015 season run.
Now, as a reward for customers, this weekend Sling TV will be offering free HBO to everyone. Of course these sorts of offers are also a hope that some people will decide to keep it. In that case, you can expect to add $15 to your monthly bill.
Predictive Analytics and Customer Intelligence: The benefits and challenges facing organizations today [Q&A]
The level of accuracy in predictive analytics relies heavily on the quality of data. However, it is often overlooked that the quality of data relies on an organization’s ability to seamlessly integrate with the various systems that collect unique customer data, as well as the ability to analyze the data in context. Predictive analytics can come up short if the data remains in silos across the organization (the web team sees website analytics, loyalty teams see membership levels, marketing team sees email conversions, etc.).
I spoke to Dominik Dahlem, Senior Data Scientist at Boxever -- a customer intelligence and predictive marketing company for airlines and travel retailers -- about the past, present, and future of predictive analytics.
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