Articles about Apple

Apple has launched a new program called Trade Up With Installments which makes it possible to upgrade to the latest iPhone in a more affordable way. As the name suggests, this is more than a straight trade-in program -- upgraders can use the trade-in value of their old handset to reduce on-going monthly costs.

This is something that will appeal not only to people with older iPhones who are looking to get their hands on a newer model, but also ex-Android fans -- Apple is opening up the program so Android handsets can be traded in and their value offset against the cost of a new iPhone. Windows Phone handsets are also eligible.

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Some documents are historically significant. They mark moments, comment on them, in manner demanding future citation and even use in courts or classrooms. That's how I read Apple CEO Tim Cook's "Open Letter to Our Customers", about breaking iPhone encryption. His exposition spotlights seminal moment in the United States of America: Government's further expansion of powers encroaching indiviuals' rights to privacy and one company standing up and saying "No".

Some people will scoff at my comparison, but it truly is what I see. Cook is like Rosa Parks, refusing to take a seat at the back of the bus—or in this instance behind one court judge and the FBI. Cook and Apple stand up for us all. I applaud law enforcement's efforts to protect us from terrorism but tyranny shouldn't be the means; taking away Constitutionally-given freedoms to protect them. Tim Cook is right.

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Apple has been ordered by the US courts to help the FBI gain access to data on an iPhone belonging to San Bernardino gunman Syed Rizwan Farook. Farook and his wife killed 14 people in the California city late last year before being shot dead by police.

The FBI says the phone contains information crucial to the investigation, and needs Apple’s help to unlock it. Data on Apple devices is encrypted by default -- and has been since September 2014 -- which means no one, other than the device owner, can access it. And that includes Apple itself.

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Great advertising strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection. Apple's "1984" commercial and "Get a Mac" series are excellent examples. In the former, the IBM PC is portrayed as Big Brother, while in the latter actors represent Mac and PC—the benefits of one and detriments of the other. Both examples use metaphors to simplify complex comparisons and to make lasting impressions rather than to checklist features.

Google spot "Monotune" is a magnificent metaphor—piano of 88 different keys representing Android set against another, portraying iPhone, where all the notes are the same. Music is memorable, and the comparison striking as much for the under current. Apple's brand often is associated with music and also creative individuals.

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Editor's Note: Apple contacted me on February 16th, suggesting the short battery life is abnormal. We discussed tech support option but I chose instead to replace the whole kit—iPad Pro and keyboard—to see if the short battery life with Smart Keyboard is a one-off hardware problem.

The follow-up post, on February 24th, countermands the negative conclusions stated in this review. Battery life from the second kit is hugely satisfying and plenty long enough for the typical workday. The user experiences aren't comparable. I debated about deleting the original story but that feels like hiding something. Hopefully this addendum sufficiently retracts the original conclusion.

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Generally speaking, biometrics refers to the measure or statistical analysis of a person’s physical or biological characteristics. However, increasingly the term is being defined more narrowly, at least in a business context, to refer to biometric security.

Although passwords can be guessed and network vulnerabilities exploited, overcoming biometric security protocols is significantly more challenging. For example, how would a cybercriminal go about duplicating a fingerprint or an iris scan? As a result, the unique aspects that make up our physical features are increasingly being utilized for authentication methods by businesses all over the world.

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Day 10, and it's difficult to wonder where nearly two weeks went. Yet here I am with iPad Pro, and more settled than last weekend, when griping about how the tablet frustrates me.

I want to start by discussing Apple's Smart Keyboard, which is a $169 accessory that I recommend for everyone who doesn't plan on using fingers and Pencil as primary, ah, utensils. Typing is amazingly smooth and accurate. The keys present terrific travel, without requiring too much force while still giving plenty of tactile response. Shocked best describes my reaction to the experience. Sometimes what's missing brings something more: Ommission of the trackpad, which either is brilliant conception or Apple chief designer Jony Ive and team getting goddamn lucky.

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Samsung already has a bunch of its apps on iOS, but this year the company plans to bring the majority of its apps to the App Store. In fact, it's quite possible that all of Samsung's apps will be available for iPhones and iPads soon.

To many, this decision comes across as counterintuitive considering Samsung's rivalry with Apple. However, there’s no reason for Samsung not to make money off of Apple. In fact, it’s a smart decision that will support its position on the market, while Apple will likely take a hit, which may not seem quite that obvious.

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There have been a few serious iPhone issues discovered recently. Some phones got bricked by the iOS 9 Slide to Upgrade bug, there was a website that instantly crashed browsers and rebooted iPhones, and -- most recently -- Error 53 bricked devices repaired by non-Apple technicians.

Now a new iPhone-bricking bug has reportedly been discovered. And I say reportedly, because I’m certainly not about to try it.

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At least twice over the past decade Apple has been close to announcing its own television. Not the Apple TV set top box but actual big screen TVs with, well, big screens. But both times I’ve heard about this Apple backed away at the last minute. And the reason why they did was because even an Apple television would be just another television with an Apple logo. Steve Jobs realized that TVs had become a commodity and there didn’t seem to be an obvious way to make Apple’s television special.

I’m not here to say Apple has finally found its TV design path as suggested in Walter Isaacson’s book and will be doing a big screen TV after all. In fact I’m pretty sure Apple will never sell its own TVs. But I think Cupertino has finally figured out a way to grab an important and profitable part of nearly all TVs, controlling the future of video entertainment in the process.

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In 2010, Apple heralded the iPad as the device to revolutionize the laptop era for consumers. Now, with the iPad Pro, the company is set to address the prosumer in the enterprise and move closer to achieving that goal. Combining power with new input devices and a platform designed for mobile, it is hoped the iPad Pro will enable businesses to be flexible in how and where they work.

But for businesses looking to become more mobile, is the iPad Pro the right option? And what has changed to make it enterprise ready?

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We are now in the early days of the consumer virtual reality market. Few companies have developed headsets so far, and even fewer actually have products that folks like you and I can go out and buy. However, what you can get today is typically meant for Android devices, with iPhones getting little to no attention.

Apple wants consumers to know that its iPhones are not being left out, as it is now selling a VR headset through its online store. The most-appealing thing about it is no doubt the price.

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Following the release of the Swift programming language as open source back in early December 2015, Apple has followed up by releasing the code for its Benchmarking Suite on GitHub.

By releasing the Benchmarking Suite as open source, Apple is trying to assist developers to create faster, more efficient code. It will allow programmers to find areas where their code is running slowly, so that they can find a faster way of coding their applications before they are committed. Specifically, the suite consists of tools, benchmark libraries and utilities.

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Picking a streaming music service can be difficult as they are all largely the same -- listen to all you want for a small monthly fee. While Spotify is my current favorite service, Apple Music has been piquing my interest more and more. The problem? Lack of a web player makes Apple's offering unusable on Linux-based desktop operating systems, while iTunes on Windows and OS X is painfully slow and bloated. On iOS it is a dream, but Tim Cook and company have a lot of work to do elsewhere.

Today, however, Apple scores a major win with official Sonos support -- it is finally out of Beta. If you have invested in a Sonos wireless speaker system, starting tomorrow, you can begin using the Apple Music service with it in many ways.

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Apple has made CloudKit much more appealing to developers by adding a server-side API to its framework. This will allow them to add much more functionality to apps that are powered by the service and to utilize it even when users have not interacted with iOS, Mac, or web apps.

Previously, CloudKit interaction was limited to the APIs that Apple provided in apps. It was useful for developers but did not give them the opportunity to implement more advanced features. Today’s modern apps make use of servers to perform tasks and collect information when a user is not using the app. With CloudKit’s new web API, developers can add these more advanced features into their apps using Apple’s tools instead of having to rely on third party services to do so.

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