It seems that the world of technology is much like the world of politics and religion -- oh yes, we are going down that road -- you pick your side and you stick to it. While it is great to be decisive in what you believe in, it can also be very limiting. It creates a sense of black and white, ignoring the myriad shades of grey that undeniably exist. It stunts the palate and narrows the mind. This is the effect that Google has had on the world, or the world of technology at least. Just as many people will unquestioning accept what is proffered by their religious text of preference, too many people fail to look outside of what Google has to offer.

It seems that Google is a god to many people, and this is worrying. My colleague Joe Wilcox has written extensively about the importance of writing for one's audience rather than for Google. Refusing to tailor one's content to meet the demands of Google's ever-changing algorithms may mean fewer hits, but it will almost invariably mean higher quality content and a more enjoyable, readable and unique experience for readers. And at the end of the day, that is what matters. Google is not my god. I'm an atheist -- and I'm extremely glad to be.

As a Long Islander, I am a suburbanite with easy access to Manhattan -- something I probably take for granted. However, when I do make the trip to NYC, I take the train rather than my car. Why? City driving is crazy! Horn-honking, being cut-off, jay-walkers -- it is frustrating and scary to say the least.

For Google though, the company does not see fear in city driving, it sees a challenge. You see, the search-giant's self-driving car has proven successful in slow-paced situations, but now the true test is to take the futuristic vehicle to the city.

Moving to the cloud is one of the biggest trends in enterprise IT at moment, but office systems are still clinging resolutely to in-house machines even though there could be big savings to be had from moving them online.

With the launch of its new SaaS analytics application Israel-based SoftWatch offers IT managers the ability to get real-life usage data from Microsoft Office so they can see the potential benefits and return on investment available from moving to Google Apps.

On April 24, the Google+ community lost a valuable promoter and leader. Vic Gundotra, head of Google's social media network, announced that he is stepping down and leaving the company. Mr. Gundotra deserves great applause, as he was in charge during the initial growth of the best social media network on the internet.

Yes, that's right, Google+ is the best -- it is friggin' awesome. It is better than Facebook. It is better than Twitter. Despite what the tech community may echo, the service is actually loved and adored by some, including myself. But OK, what makes Google+ so awesome? Here are some of my reasons.

After weeks of negotiations, changes to terms and all sorts of other shenanigans, Microsoft finally completed its acquisition of Nokia's Devices and services arm. Developers, and the eager average user, have now had a little time to play with Windows Phone 8.1, and Mihaita is one person who feels it is a big step in the right direction. The release of Microsoft Remote Desktop for Windows Phone 8.1 is something that will be welcomed by owners of Microsoft handsets who need to access their computers on the move.

Another release -- not software this time -- Microsoft's fiscal announcement showed that the company had $20.4 billion revenue It wasn't just Microsoft sharing financial figures this week -- Apple also revealed its latest accounts for Q2. And Microsoft joining forces with Nokia was not the only new marriage -- Microsoft and AOL also came together in a new content deal. Joe waxed lyrical about the Surface platform, suggesting that Microsoft needs to do more to promote it -- and a new campaign aims to draw in a new audience using everyone's favorite… cake! And with the Chromebook 2 being delayed, Microsoft stands a chance to gain more ground.

Using a mobile device to mine for Bitcoin is hugely impractical. A recent experiment involving 600 quadcore servers managed to create just 0.4 Bitcoins over the course of a year, which makes mining with a mobile a lot like digging in a mostly-spent goldmine with a spoon.

But, in theory, if you could harness the power of enough mobile devices -- hundreds of thousands, or maybe millions -- you might be able to start generating Bitcoins. BadLepricon, a new piece of malware, takes that view and uses your phone’s processing power to mine for new coins. It’s disguised as a harmless wallpaper app, and several instances of it have already been found on Google Play.

As the online world gets scarier by the day, security becomes a more discussed topic. This is a shame because, computer security should always be on the minds of users. Sadly, it takes something like the Heartbleed bug, the Target breach or a whistleblower like Edward Snowden to make people start caring. In other words, security is not more important today than it was prior to Heartbleed -- it is just finally being discussed.

Say what you want about Google, but the company seemingly has security as an important focus. After all, it patched Heartbleed on its services with incredible speed. Today, Google announces that earlier this year, it improved HTTPS connections on Chrome for Android, making it dramatically faster and stronger.

When you are a child quite often your parents' careers are foreign to you. Sure, you may see them get ready for work in the morning and you may even know their title ("Fireman", "Lawyer", "Janitor"), but what they do throughout the course of a work-day is a mystery.

In reality, it is very important for children to know what a work-day entails. After all, children grow-up, and they need to be prepared for the real world. Unfortunately, while some businesses offer things like "Bring Your Child To Work Day", not all do. And so, many children are unable to get the exposure that they need. Well, Google is aiming to change this, using its Hangouts service, for what it calls "Take Your Classroom to Work Day".

My last column discussed the intersection between Big Data and Artificial Intelligence and where things might be heading. The question for this column is can I (Bob Cringely) be replaced by a machine?

Look below the fold on most news sites and you’ll see ads that look like news stories but aren’t: "One Weird Trick to Grow Extra Toes!", or "The 53 Hottest Ukrainian Grandmothers!" I’m waiting for "One Weird Trick to Becoming a Hot Ukrainian Grandmother with Extra Toes!" Read the stories and they are total crap, that is unless you have a fetish for Ukrainian Grandmas… or toes. They are all about getting us to click through page after page and be exposed to ad after ad. Alas, in SEOWorld (the recently added 10th level of Hell) some people call this progress.

Time travel has been a fantasy for many. Popular movies such as the Back to the Future trilogy and Bill and Ted's Excellent Adventure have piqued people's imaginations. After all, who wouldn't want to travel back in time to see the dinosaurs or travel forward to see the iPhone 27? That would be awesome!

Sadly, this is a dream that cannot be realized, as it is an impossibility. Man will never be able to travel through time -- it is just science fiction. However, Google has enabled a new Street View feature that simulates time travel.

Earth Day might be over but Google has announced another eco-friendly program to go along with yesterday’s news of a renewable energy purchase. This time, the company is partnering with SunPower Corporation for a new deal intended for homeowners.

"Together with SunPower Corporation we’re creating a new $250 million fund to help finance the purchase of residential rooftop solar systems -- making it easier for thousands of households across the US to go solar", says Google’s Rob Parker.

I have just recently finished my review of the new Amazon Fire TV, a box I found tremendously likable and easy to use. However, that doesn't mean it's for everyone. Not all of us utilize Prime for our video content.

However, it’s not the only game in town. Other companies are making competitive boxes, though I can't say I've had occasion to try them all. For instance, I do not have, nor have I used, the offerings from both WD and Apple. However, for the three I have used, I have some early impressions to share that could, hopefully, serve as a bit of a guide towards your next purchase.

Adobe Air is loved by some developers, but many users hate it. While the runtime works well for many developers and allows easy porting of apps, many people dislike having to install it just to make a handful of apps run. Plus, many simply don't like Adobe as a company. I can understand the company's detractors. After all, much of the company's software is arguably bloated and constantly exploited, causing numerous security updates. Steve Jobs chided Adobe Flash for poor performance, and actually banned it from the popular iOS operating system. Oh, and the information of 2.9 million customers was stolen.

With all of that said, Adobe makes some great products, such as Photoshop and Premier. Quite frankly, Air is pretty good too, despite what naysayers say. Today, Adobe announces that Air is coming to x86 Android, joining the already supported ARM architecture.

This weekend, I came across an interesting post by Benedict Evans on "unfair but relevant" comparisons. While I agreed with everything he said, his focus was entirely on the hardware side of the equation. It may be just as relevant to compare today's hot mobile services to online service start-ups from the PC era.

The chart above compares the growth of Facebook's user base, since inception, to that of KakaoTalk and LINE. One disadvantage here is that we can only compare registered users for messaging apps to active users for Facebook. According to one estimate, 61 percent of LINE's registered users are active. If this proves roughly accurate for major messaging apps, KakaoTalk and LINE would still overshadow Facebook's user growth by a considerable margin. This is because PC-era start-ups like Facebook and Google operated in a much smaller playground as compared to today's mobile start-ups. But the "scale of mobile" has already been beaten to death. Does that necessarily mean that these companies also make more money?

It's nearly a week since Microsoft ended support for Windows XP, but there are still around a quarter of Avast customers who plan on sticking with the old dog a little longer. What is perhaps more shocking is the revelation that over one fifth of those surveyed had no idea that support was coming to an end! For those living more on the cutting edge, good news came for Chrome users who found that their browser of choice gained support for Office Online. Microsoft may be leaving users of Windows XP out in the cold, but this is to be expected after so long. Users of Windows 8.1 who have opted to forego the pleasures of installing the recently released Update will find that their operating system is also not supported, as no further security updates will be made available until the confusingly named Update is used to update Windows 8.1 to Windows 8.1 Update. Got it? Good! Some business users who had trouble grabbing the download have been granted slightly longer.

Post Build, following Microsoft's announcements about universal apps for Windows 8.1 and Windows Phone, app prices are changing -- but consistency seems to be an issue. The hotly anticipated Windows Phone 8.1 was released to developers, but Mihaita was on hand with a guide that allows anyone to grab themselves a copy of the latest update. If you're on the lookout for a new Android handset, Joe puts forward a compelling argument in favor of the HTC One M8.