Articles about market share

It took a long time, undoubtedly much longer than Microsoft would have liked, but Windows 11 is now more popular than Windows 10. The most recent version of Microsoft’s desktop operating system is now installed on more desktop computers than its predecessor.  

Is this a cause for celebration at Microsoft HQ? Probably not. While Windows 11 may finally have a larger install base than Windows 10, it took four long years for this landmark to be reached. In the world of software development, that is an age.

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Yesterday, Microsoft released Moment 2, introducing a raft of new features to Windows 11, including Bing AI-power chat integration on the taskbar, Phone Link for iOS, an expansion of widgets, screen recording in Snipping Tool, and a redesigned Quick Assist app, to name just a few.

But while Microsoft is doing its best to make the new OS more appealing to would-be-upgraders, Windows 11’s share remains low.

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When Microsoft announced Windows 11 a year ago, it also said it would continue to support Windows 10 until (at least) 2025.

Knowing this, users have largely opted to stay with Windows 10 -- better the devil you know, right? -- and that’s a trend that doesn’t look set to change any time soon.

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After Microsoft launched Windows 10 back in 2015 it devoted a lot of time and resources to -- shall we say -- 'encouraging' people and businesses to make the switch from Windows 7, even kindly going as far as to automatically upgrading their systems for them.

Things are very different with Windows 11 as Microsoft is happy for the new OS to coexist alongside its predecessor, for the time being at least. There is a downside to this approach however, as it means there’s not the rush to upgrade that Microsoft will have been hoping for, to the point where significantly more businesses are running Windows 7 than Windows 11, despite the former having reached end of life ages ago.

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If you recall, two months ago we reported how Windows 11 growth was still glacially slow, as users appeared to be opting to stay with Windows 10, rather than upgrading to the new OS.

Although it didn’t report on Windows 11’s share last month, AdDuplex has returned with figures for June, and if you were expecting a sudden surge of upgrades, well we’ve some bad news for you -- and Microsoft.

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Last month, we reported on how Windows 11's growth had stalled dramatically, with the new operating system’s usage share in March increasing by just 0.1 percentage points.

One bad month doesn’t necessary mean bad news for Microsoft’s latest OS, but two bad months? Well, that hardly paints a rosy picture.

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These days you no longer need to stick with Microsoft's Windows operating system if you don't want to. There are some excellent Linux distributions you can run instead, like Ubuntu or Linux Lite, or macOS if you opt to switch to Apple hardware. You can even use iPads or Android tablets as laptop alternatives if you prefer.

In 2013, Microsoft Windows accounted for over 90 percent of the total desktop operating system market, but that figure has dropped significantly in the past decade in the face of increased competition.

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Windows 11 was first released two months ago, and although it has some tough system requirements (most notably the need for TPM 2.0), and it’s still only being rolled out to compatible systems, the new OS is fast gaining market share.

It still has a long way to go before it supplants Windows 10, but it’s showing solid growth.

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