Optimove offers real-time customer marketing tools
Turning customer data into sales is something of a holy grail for businesses and there are an increasing number of software solutions aimed at helping find it.
One player in this field, customer retention platform Optimove, is using the National Retail Federation's Annual Convention and Expo to launch a version of its platform with real-time capabilities.
Clarizen awarded patent for its email-based workflow system
There are a number of companies offering enterprise collaboration products, but Clarizen is among the first to be awarded a patent for its technology.
The patent relates to the company's InterAct email engine which lets users trigger specific project-related actions like approval processes, generating reports, creating new projects and other workflows through their email.
Knowledge-based marketing system delivers streamlined social interaction
Social marketing has become an increasingly popular option for companies, but delivering it often involves using a number of different tools to handle publishing, monitoring of campaigns and more.
To streamline the process brand and audience specialist Parllay has announced some new integrated, knowledge-based tools. Parllay Studio is a complete content marketing and trend Intelligence platform powered by a semantic knowledge engine.
LiveSite helps small businesses improve customer interaction on the web
According to a BIA Kelsey report for the Manta small business community, 61 percent of small businesses get the majority of their revenue from repeat clients.
This means that timely interaction and following up with customers is important. Yet many smaller businesses still manage these tasks manually and may be losing sales as a result.
Bitrix24 rolls out new business communication and collaboration tools
One of the biggest trends in enterprise systems this year has been the rise of social collaboration tools within the workplace.
Business intranet tools specialist Bitrix24 has been a major player in this field and is releasing a new and enhanced suite of unified communication and collaboration solutions targeted to businesses of all sizes.
Jitterbit updates its cloud platform for greater integration
One of the problems that larger businesses face is pulling together information from different sources in order to get an overview of the whole.
Integration specialist Jitterbit has upgraded its Harmony cloud platform to allow it to bring together digital processes spanning multiple applications, departments and partners in real time.
New call center technology adapts to visually impaired employees
Meeting the needs of employees to access systems is an important consideration for any modern business. Now, cloud-based call enter systems provider TCN is making its technology accessible for the visually impaired.
Its Platform 3 Vocal Vision product is optimized to work with Job Access with Speech (JAWS) technology and allows visually impaired call center agents to effectively navigate TCN's cloud-based contact center suite, helping to improve agent productivity while also creating new employment opportunities for the visually impaired.
Insightpool updates its audience analysis tools for marketers
Understanding the audience is key to success in marketing and thanks to our ability to gather data from transactions and social networks there's more opportunity to analyze customer actions than ever before.
Atlanta-based Insightpool is launching a new version of its audience cultivation and conversion platform aimed at giving brands greater insight into and control over their marketing.
BigPanda automates IT incident management
Over the past decade or so there's been a big change in the way data centers work and in many cases procedures for managing incidents haven't kept pace.
This is partly due to greater complexity brought about by the cloud and virtualization, and partly due to the fact that monitoring has become more fragmented with companies using, on average, five different monitoring tools.
Understanding how decisions affect the enterprise
In large companies it can be difficult for decision makers to see the full impact their choices have. A new product from decision support specialists Mu Sigma aims to provide a holistic picture of how things are connected.
The product, called muUniverse, is designed to give decision makers at Fortune 500 companies a complete view of their business decisions, allowing them to navigate an increasingly complex set of interconnected problems they face in areas such as sales, marketing, finance, supply chain, risk, and others.
Intronis ECHOshare brings simple, secure file sharing to SMBs
Sharing files among employees can be difficult for any business, but particularly for smaller ones which often end up adopting solutions like emailing attachments or using public cloud services.
These approaches can put data at risk and also cause problems for support staff. Backup and disaster recovery specialist Intronis has a new solution to help businesses share files safely in the form of ECHOshare.
Prelert cuts big data down to size for real-time analysis
Identifying complex anomalies that show up the presence of a persistent threat or pinpoint the cause of network and IT performance problems is the sort of thing big data analysis was made for.
The problem though is that big data is often just too big. This means it's usually necessary to transfer the information before doing any work on it which makes real-time analysis impossible and means valuable insights aren't available when they're most needed.
Simpler, faster, more secure file transfers with Send Anywhere 2.0
Sending files to someone else has always been a bit of a problem. Often they’re too big for email, sharing via public cloud services raises security concerns and of course flash drives and DVDs can fall into the wrong hands.
Korea-based startup Send Anywhere has an answer to making file transfers easily and safely in the form of an updated version of its iOS app and a new app for Windows Phone.
Selligy launches new mobile sales tools to boost productivity
Key to the sales process is communicating with customers and often that means sales people being away from the office. Mobile technology means that there's no excuse for being out of touch though.
CRM specialist Selligy is launching a set of tools that allow sales professionals to manage their deals and update their sales forecasts quickly and accurately from their smartphones. IT uses information from the phone including location and calendar details to deliver relevant information when it's needed.
Axway expands operational intelligence capabilities
All sizes of organization increasingly expect their employees to deliver against measurable objectives and part of the key to achieving this lies in providing accurate data.
With the launch of its Decision Insight product, data flow specialist Axway aims to supply the numbers needed for productivity by offering insight and intelligence into real time and historical information.
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