Articles about Apple

Watch the Apple iPad Air 2 and iPad mini 3 launch on a Windows PC

Apple Store France

Apple always streams its major events live, but restricts them to existing users of Apple products.

If you want to watch today’s launch of the Apple iPad Air 2 and iPad mini 3, you need to be viewing on Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second or third-generation Apple TV with software version 6.2 or later. However, there is a way around this.

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Why tablet sales are slowing

businessman on tablet

Remember those predictions about tablets taking over the world and putting good-old PCs out to pasture? Well, scratch that, as it is not happening, at least not in the foreseeable future. Sales are slowing this year, dramatically. The slate market is estimated to only grow by 11 percent, year-over-year, in 2014, falling short of the 55 percent increase that was registered in 2013. So why is this happening?

Well, if you ask Kantar Worldpanel ComTech, it is because "tablets are not smartphones". Giving the US market as example, Kantar Worldpanel ComTech highlights the fundamental differences between the two categories, pointing to long replacement cycles, impersonal nature, resilience and low perceived value of tablets as the main reasons for the sales slowdown.

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It's not a watch. It's not a watch. It's not a watch. Despite appearances to contrary (it tells the time and is worn on the wrist for starters...), Black Eyed Peas' singer and tech fiend is keen to assure us that his new wristband is most definitely not a watch. Unveiling the wearable, the smart cuff, the wristband -- call it what you will, as long as it's not a watch -- at Dreamforce in San Francisco, he showed off the fact that the Puls (pronounced Pulse, not Pulls) can be used to make calls without the need to be paired with a mobile phone.

It's a device that has been teased for quite some time now. has been seen on many occasions with the band on his wrist, but had resisted giving away too many details. Now we know it is a curved screen device complete with its own SIM card, 16GB of memory and 1GB of RAM, and a Siri/Cortana-bating voice recognition system called Aneeda (I need a...).

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Phablet showdown: Google Nexus 6 vs Apple iPhone 6 Plus


Google (with a lot of help from Motorola) has released the much-anticipated Nexus 6, updating its beloved Nexus 5 with an all-new look and beefed-up specs. But how does the Nexus 6 compare to other smartphones on the market?

More specifically, how does it fare against Apple's iPhone 6 Plus? Let's break down the specs and take a look.

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'Keep up the hard work and we'll freeze your eggs', say Apple and Facebook


From serving up free meals to providing on-site massages, companies are always looking for innovative ways to recruit and keep talented staff. But is paying for women to freeze their eggs a step too far?

Facebook and Apple, it was revealed this week, will help their female employees in the US pay for the cost of freezing and storing their eggs.

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Ireland in tax clampdown targeting Microsoft, Apple, Google, and more

Ireland in tax clampdown targeting Microsoft, Apple, Google, and more

The Irish government is phasing out the so-called 'Double Irish' finance scheme that currently enables companies such as Google and Apple to slash millions (or even billions) of dollars from their tax bills. The scheme works by companies, regardless of where they may be operating in the world, collecting their profits through an Irish office (where tax is already low), and then funneling the money through a subsidiary company located in another tax haven by means of royalty payments.

Companies, like individuals, are understandably keen to keep their tax bills down as much as possible, and will jump through lots of hoops to reduce the amount of tax they have to pay. Offshore bank accounts, subsidiary companies and the like might sound like the makings of something illegal -- which it can be -- but it's a legitimate way to reduce costs. But the fact that something is legitimate doesn't mean that it's popular. At least it's not something that is popular with governments.

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How Apple's iPhone language has evolved over the years


Over the years, Apple has become well known for its tight control of the message in new product launches. Increasingly, one word or concept has become a signature that is carefully woven throughout the keynote, press and marketing material.

Here is a look at some of the language used for each iPhone launch since 2007 and how we can learn from what Apple is really good at; controlling the message.

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Vertu unveils new smartphone for Bentley owners and enthusiasts

Vertu for Bentley lifestyle

Most people who own expensive smartphones have the latest Apple iPhone, Samsung Galaxy S or Galaxy Note device, which, at launch, costs at least $650 off-contract. Even though they are unattainable to the average buyer, tens of millions of consumers can still afford to get them. And that creates a problem for the elitist one percenters of the world, who are faced with an unusual dilemma: own a smartphone that even their chauffeurs may afford or turn to a proper luxury device.

For those who can pay €12,500 for a smartphone and just so happen to be Bentley owners or enthusiasts, renowned luxury smartphone manufacturer Vertu has unveiled Vertu for Bentley. It is the first device to come out of the new five-year partnership with the high-end British car maker. Luckily, for that much money, it certainly is special.

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Apple iPhone 6 Plus: Beautifully made, but expensive [Review]

iPhone 6 plus

Here it is, then, the iPhone 6 Plus. Apple's biggest handset to date, and a competitor for all those phablets that some people swear are the perfect device for them. It's big, it's bold, it's beautifully made. Does it do enough to justify its exorbitant price? My review sample came from Three in the UK, from whom you can get the iPhone 6 Plus in any of its three colors -- gold, silver or gray -- in its 16GB variant starting from £44 a month. At that price there's a £99 up-front price for the handset.

Other operators also sell it, of course, and if you want to go SIM free you are looking at £619/$749 for the 16GB version, £699/$849 for the 64GB and £789/$949 for the 128GB. That's a lot of money, and there are plenty of other large-screened handsets that will cost you much less.

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Apple's iPhone 6 and 6 Plus heading to 36 more countries by the end of the month

iphone 6 sizes

Apple is boasting that it is conducting its fastest ever rollout of a smartphone, with the iPhone 6 and 6 Plus set to arrive in 36 more countries during October.

That will mean the devices are available in a total of 69 countries come the end of October -- though consumers are still having a tough time getting hold of the phablet version, with the maximum three to four week wait listed at Apple's UK online store currently.

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Jony Ive accuses Xiaomi and others of copying Apple


Apple may still be the number one brand in the world, but it's no longer head, shoulders and torso above the competition.

The likes of HTC and Sony have caught up with (and arguably surpassed) the firm in the smartphone market, while Lenovo and Microsoft are absolutely hounding the iPad and MacBook with their terrific Yoga and Surface products.

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Apple remains the most valuable brand in the world

Apple remains the most valuable brand in the world

Continuing its run at the top of the charts, Apple is revealed as the most valuable brand in the world. With a massive 21 percent increase over the last 12 months, Apple is now valued at just under $119 billion -- almost double that of Microsoft which finds itself in fifth place with a value of just over $61 billion.

The top 100 rankings have been published by Interbrand, and a number of familiar names from the world of tech are to be found in the top 20. Google's value jumped by 15 percent from last year to $107 billion, and the search giant remains in second position.

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Rise of Macs: Apple is the fifth-largest PC maker

Apple Mac Laptop MacBook

The PC market is not what it once used to be. Both shipments and sales are in the proverbial toilet. Old devices are still adequate years down the road, and more than capable of running newer versions of Windows, if users wish to upgrade -- many don't. Other types of devices, like tablets, can do the basic tasks just as well, if not better than the PC, and, for many in emerging markets, smartphones are what they buy these days to connect them to the Internet.

There are other changes afoot as well. Thanks to the increasing popularity of its Macs, Apple, once known as a niche vendor with a limited appeal, now ranks as the fifth-largest PC maker worldwide, according to a new report from research firm IDC. How did it get here? Well, blame the lower prices, among other things.

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Apple is the top target for phishing attacks


Apple is now the most-phished brand according to the latest report from the Anti-Phishing Work Group (APWG).

Based on data from the first half of 2014, 17.7 percent of all phishing attacks were aimed at the Cupertino-based firm, with PayPal in second and Chinese shopping site Taobao claiming third place.

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iPhone 6 users encounter a painful new problem -- hairgate


Apple has had more than its fair share of problems with the new iPhones (and its fresh operating system, iOS 8) but it seems that one "gate" type scandal isn't enough for Cupertino this time around.

Following "bendgate" -- the allegation that the iPhone 6 can be bent too easily by, for example, sitting down for long periods while it's in a tight pocket -- we now have "hairgate".

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