Microsoft has been on fire today in the video department. First, the company released a controversial video declaring that a Chromebook is not a laptop. While that should be enough controversy for the day, it is not resting.
Today, Microsoft releases two new videos comparing its own Surface 2 to the iPad Air. Shocking to no one, the Surface 2 beat Apple's tablet. Was it a fair fight? You tell me.
Using a peripheral to interact with your computer is so passé. Xbox One and Xbox 360 owners have the Kinect to dance in front of, and PlayStation gamers have a camera that can be used in much the same way. PC users can turn to the likes of Leap Motion if they like the idea of eschewing traditional forms of control, and an increasing number of smartphones can recognize eye and hand movements. Now it looks as though Apple is joining the party by buying 3D motion detection specialists PrimeSense.
This may not be a firm that sounds all that familiar, but you're almost certainly aware of the Israeli company's work -- Kinect for the Xbox. Yep, you read that correctly. Apple is buying the firm behind one of the most interesting and innovative features of Microsoft's game console. While no details of the purchase have been revealed, and no mention made of any money that may have swapped hands, PrimeSense has confirmed that the purchase is going ahead.
Sony PlayStation 4 hit the stores and Brian not only took a look at the brand new console, but also cracked open the case and slipped a larger hard drive inside. Brian wasn't alone in his love of the PS4, more than a million people also bought a console on the day of launch. But not everyone was happy as many units were found to suffer from a Blue Light of Death problem that rendered them unusable. Raspberry Pi was also celebrating its sales figures as more than two million were shifted since its launch last year.
In a rare show of unity, Microsoft and Google joined forces to help tackle the problem of online child pornography. At the same time, Microsoft took its Scroogled campaign to a new level by releasing merchandise (although Joe was impressed). Elsewhere online, Twitter introduced Twitter alerts to the UK and Ireland to help provide people with critical information in an emergency.
I'm a Surface Pro user; that I won't deny. I also own an iPad -- it's an old iPad 2, but it still does the job. It may not have the fancy 'more pixels than you can see without the aid of a microscope' display of newer models, but it's perfectly functional. However I'd still pick the Surface over Apple's tablet for just about everything. I'll admit I was tempted by the idea of an iPad Air when it was launched, but after thinking it over a little, I decided to stick with the old model and continue to enjoy my Surface Pro.
But the time will come when I am in the market for a new tablet. Having had my attention flagged by the iPad Air, it would seem that it would be a toss-up between the Surface 2 (Pro or regular) and Apple's offering. However much I think about it, I still find myself falling on the side of the Surface. Why? Several reasons:
Canadian maker BlackBerry is expanding the reach of its BBM service through the latest update for the iOS app, that now includes support for non-cellular Apple-branded devices. As a result, Wi-Fi iPad and iPod users can also communicate with their BBM-using friends, as the app no longer limits access only to iPhones and 3G/4G iPads.
BlackBerry has yet to bestow non-cellular Android devices with the same ability, as BBM is still listed as being incompatible with tablets like the Wi-Fi 2013 Google Nexus 7 even in the latest version of the app that arrived yesterday. Now let's take a look at what (else) the Android and iOS updates for BBM add.
There's nothing stopping tablet owners from making use of mobile websites, but apps are where it is at. Gmail has a perfectly serviceable website, but the app does make many tasks easier to perform. Today, Google takes the lid off a completely redesigned version of its iPad app which has been designed to make it easier to do more, whether you choose to work in landscape or portrait mode.
Despite the fact that this release is, based on version number at least, a small move forward -- this is version 2.7182 -- there are a lot of changes, some cosmetic, some functional. Landscape mode benefits from the addition of a new navigation bar that can be used to switch between accounts and categories. This is essentially an iPad friendly version of the tabbed inbox that has been introduced online.
I own an iPad, and despite not rushing to buy a Surface, I actually quite like Microsoft's slate. A couple of days a week I work on my iPad (mostly remote accessing my PC via Parallels Access) and it's not a great experience. I know I'd get a lot more done if I was using a Surface Pro 2 instead, but Apple's tablet is far better in other areas, so for me it wins on balance.
Yesterday, on the Surface blog there was an article headed "What's new in Surface Pro 2". It was a detailed look at what Microsoft has done to improve the latest generation of its slate and I found it fascinating. Partly because it was an interesting read, but also because it was the sort of thing Apple would never do.
Five words, 25 letters, all indicating the latest addition to Apple's growing iPad family. Let's try to skirt over the name that extends to almost Tolstoyan lengths before we get too bogged down in it. But it does bear mentioning that this is a name no one is going to use; this is the iPad mini, perhaps the 'new' iPad mini to help differentiate from its predecessor. However it's not just the official title that's big… there's that price tag too.
While the price is not a new revelation -- we knew about it when the new iPad mini was announced a few weeks back -- now that the latest model is actually available to purchase, it seems a good time to reassess it. Head over to the Apple website and you can pick up the diminutive tablet for $399. And that's just the base price.
IDC recently announced its tablet shipment estimates for Q3 2013 that showed a 6 percent growth over the previous quarter. This growth was entirely driven by large, branded Android tablet vendors as iPad demand declined ahead of the product refresh. This left the Android platform with a 65 percent share of the overall market. Let's take a deeper look at these figures in context of tablet market tiers.
As I had explained previously, the tablet market can broadly be categorized into multiple tiers, based on usage patterns. Here's a look at IDC's data in context of market tiers:
Sometimes there is revolution in evolution. That's my surprising reaction to iPad Air, which Apple started selling on November 1. This is simply the best tablet I have ever used. Period. The fruit-logo company wisely chose to resist reinventing the wheel and build a vehicle around four instead.
For people who complain -- and there are many -- that Apple's newest 9.7-inch tab shows waning innovation, let me correct the record. You are oh-so wrong. iPad Air is an amazingly refined piece of art -- like a sculpture chiseled to perfection. iPad 3 and 4 are unpolished bricks by comparison. More importantly, anyone looking for a tablet to largely, or completely, replace a Windows PC or Mac, Air is it.
Google groupies make too much of third quarter tablet shipment estimates released yesterday. By IDC's reckoning, Apple's global share fell from 40.2 percent to 29.6 percent year over year. Meanwhile, Samsung soared from 12.4 percent to 20.4 percent share. The whole Android market grew at iPad's expense -- that's the popular contention smirked across the InterWebs. Yeah, right.
Apple apologists are quick to give the money rebuttal whenever market share tides turn against the products -- that the fruit-logo company earns more per device than rivals, sometimes all of them combined. The revenue rebuttal is exhausting for being so predictable but often also it's right and no truer than the tablet market. Q3 share numbers make lots of sense behind CEO Tim Cook's shocking decision to raise iPad mini 2 prices by $70 over the original -- that's about 22 percent. Profit share is his priority.
I like unusual games, and the original Papa Sangre really appealed to me. If you’ve never heard of it, it’s essentially a sound-only game for iOS in which you listen for 3D audio clues as to where you are and the direction you need to be going in. The follow up, The Nightjar (featuring the voice of Benedict Cumberbatch), added more of a story to the proceedings, and now in time for Halloween, Papa Sangre returns.
I was one of the beta testers for the new game, and I’m pleased to report Papa Sangre II is a massive improvement over the original. The rebuilt binaural processing Papa Engine does an amazing job of recreating a 3D soundscape in your mind and the addition of actor Sean Bean’s vocal talents, a choice of control systems and some inspired levels -- one moment you’re escaping a burning house, the next shooting ducks in the dark -- combine to create a very rewarding experience.
I have been having a great time using the Surface 2 in my "all-in on Microsoft" experiment. Microsoft's tablet works great on its own, but the keyboard accessories (Touch 2 and Type 2 covers) enhance the overall functionality. While the iPad is a great tablet too, Apple simply does not provide a physical mobile keyboard solution. Instead, the iPad community relies on third-party offerings to supplement the deficiencies of the Apple tablet in this regard.
While third-party accessories can be hit-or-miss, Apple fans need not worry; Logitech has their back. Yes, the renowned manufacturer has been making Apple accessories for many years. Today, the company announces four new cases for the recently announced iPad Air -- three of which are keyboard-variants.
Apple took center stage this week. At a special event the new iPad Air, iPad mini, Mac Pro and a raft of free software were all revealed, and we liveblogged through the whole thing. Not to be outdone by Microsoft, Apple decided to give Mavericks away free of charge along with iWork and iLife. But it was the iPad Air and mini that stole the show, sharing the same innards as the recently announced iPhone 5s, but boasting a redesigned exterior -- at least in the case of the Air.
Of course, no tablet launch would be complete without matching cases. There was also the interestingly designed Mac Pro which looks delightful and is a serious powerhouse, but has a price tag to match. After the big launch of the iPhone 5s, Apple showed off the latest addition to the iPhone range in a TV commercial.
Apple's long-awaited iPad refresh is finally a reality. Apple's new full-size iPad, rebranded as the "iPad Air", starts at the usual $499 price. Apple also unveiled an iPad mini with retina display, with a higher starting price of $399 and retained the original iPad mini at $299. Finally, the aging iPad 2 was also retained with the price unchanged at $399. This essentially proves my theory that Apple's pricing strategy has nothing to do with a "price umbrella" and everything to do with margins.
Apple's primary business model is selling high-margin hardware, so this should come as no surprise. While many like to draw comparisons to the iPod, the limited set of "jobs to be done" allowed Apple to aggressively slash BOM costs, thereby allowing lower prices at higher margins. This approach is no longer viable for the iPhone/iPad because of broader use cases and competition from modular vendors. Based on this, let's take a look at the iPad product portfolio and gauge its impact on Apple's holiday quarter.