Five words, 25 letters, all indicating the latest addition to Apple's growing iPad family. Let's try to skirt over the name that extends to almost Tolstoyan lengths before we get too bogged down in it. But it does bear mentioning that this is a name no one is going to use; this is the iPad mini, perhaps the 'new' iPad mini to help differentiate from its predecessor. However it's not just the official title that's big… there's that price tag too.
While the price is not a new revelation -- we knew about it when the new iPad mini was announced a few weeks back -- now that the latest model is actually available to purchase, it seems a good time to reassess it. Head over to the Apple website and you can pick up the diminutive tablet for $399. And that's just the base price.
IDC recently announced its tablet shipment estimates for Q3 2013 that showed a 6 percent growth over the previous quarter. This growth was entirely driven by large, branded Android tablet vendors as iPad demand declined ahead of the product refresh. This left the Android platform with a 65 percent share of the overall market. Let's take a deeper look at these figures in context of tablet market tiers.
As I had explained previously, the tablet market can broadly be categorized into multiple tiers, based on usage patterns. Here's a look at IDC's data in context of market tiers:
Sometimes there is revolution in evolution. That's my surprising reaction to iPad Air, which Apple started selling on November 1. This is simply the best tablet I have ever used. Period. The fruit-logo company wisely chose to resist reinventing the wheel and build a vehicle around four instead.
For people who complain -- and there are many -- that Apple's newest 9.7-inch tab shows waning innovation, let me correct the record. You are oh-so wrong. iPad Air is an amazingly refined piece of art -- like a sculpture chiseled to perfection. iPad 3 and 4 are unpolished bricks by comparison. More importantly, anyone looking for a tablet to largely, or completely, replace a Windows PC or Mac, Air is it.
Google groupies make too much of third quarter tablet shipment estimates released yesterday. By IDC's reckoning, Apple's global share fell from 40.2 percent to 29.6 percent year over year. Meanwhile, Samsung soared from 12.4 percent to 20.4 percent share. The whole Android market grew at iPad's expense -- that's the popular contention smirked across the InterWebs. Yeah, right.
Apple apologists are quick to give the money rebuttal whenever market share tides turn against the products -- that the fruit-logo company earns more per device than rivals, sometimes all of them combined. The revenue rebuttal is exhausting for being so predictable but often also it's right and no truer than the tablet market. Q3 share numbers make lots of sense behind CEO Tim Cook's shocking decision to raise iPad mini 2 prices by $70 over the original -- that's about 22 percent. Profit share is his priority.
I like unusual games, and the original Papa Sangre really appealed to me. If you’ve never heard of it, it’s essentially a sound-only game for iOS in which you listen for 3D audio clues as to where you are and the direction you need to be going in. The follow up, The Nightjar (featuring the voice of Benedict Cumberbatch), added more of a story to the proceedings, and now in time for Halloween, Papa Sangre returns.
I was one of the beta testers for the new game, and I’m pleased to report Papa Sangre II is a massive improvement over the original. The rebuilt binaural processing Papa Engine does an amazing job of recreating a 3D soundscape in your mind and the addition of actor Sean Bean’s vocal talents, a choice of control systems and some inspired levels -- one moment you’re escaping a burning house, the next shooting ducks in the dark -- combine to create a very rewarding experience.
I have been having a great time using the Surface 2 in my "all-in on Microsoft" experiment. Microsoft's tablet works great on its own, but the keyboard accessories (Touch 2 and Type 2 covers) enhance the overall functionality. While the iPad is a great tablet too, Apple simply does not provide a physical mobile keyboard solution. Instead, the iPad community relies on third-party offerings to supplement the deficiencies of the Apple tablet in this regard.
While third-party accessories can be hit-or-miss, Apple fans need not worry; Logitech has their back. Yes, the renowned manufacturer has been making Apple accessories for many years. Today, the company announces four new cases for the recently announced iPad Air -- three of which are keyboard-variants.
Apple took center stage this week. At a special event the new iPad Air, iPad mini, Mac Pro and a raft of free software were all revealed, and we liveblogged through the whole thing. Not to be outdone by Microsoft, Apple decided to give Mavericks away free of charge along with iWork and iLife. But it was the iPad Air and mini that stole the show, sharing the same innards as the recently announced iPhone 5s, but boasting a redesigned exterior -- at least in the case of the Air.
Of course, no tablet launch would be complete without matching cases. There was also the interestingly designed Mac Pro which looks delightful and is a serious powerhouse, but has a price tag to match. After the big launch of the iPhone 5s, Apple showed off the latest addition to the iPhone range in a TV commercial.
Apple's long-awaited iPad refresh is finally a reality. Apple's new full-size iPad, rebranded as the "iPad Air", starts at the usual $499 price. Apple also unveiled an iPad mini with retina display, with a higher starting price of $399 and retained the original iPad mini at $299. Finally, the aging iPad 2 was also retained with the price unchanged at $399. This essentially proves my theory that Apple's pricing strategy has nothing to do with a "price umbrella" and everything to do with margins.
Apple's primary business model is selling high-margin hardware, so this should come as no surprise. While many like to draw comparisons to the iPod, the limited set of "jobs to be done" allowed Apple to aggressively slash BOM costs, thereby allowing lower prices at higher margins. This approach is no longer viable for the iPhone/iPad because of broader use cases and competition from modular vendors. Based on this, let's take a look at the iPad product portfolio and gauge its impact on Apple's holiday quarter.
New iPads reveal much about Apple's current and long-term device dilemmas. Full-size iPad cannibalizes Mac sales, while mini does the same to the larger tablet. Those are the clear takeaways from yesterday's product launches.
CEO Tim Cook is no Steve Jobs, and perhaps that's a good thing. Where Jobs championed grammatically incorrect "think different" -- as a marketing and product development strategy -- Cook thinks differently, making fundamentally difficult branding and pricing decisions to preserve current and future Apple crops. There's great risk in the strategy and greater by doing nothing.
Yesterday was unquestionably the day of the tablet. Nokia unveiled the Lumia 2520, its first Windows RT 8.1 slate, Apple announced the iPad Air and iPad mini with Retina display, and Microsoft’s Surface 2 and Surface Pro 2 went on sale.
It was unfortunate timing for Microsoft. On a day when Steve Ballmer and co. would have hoped people would be talking about Surface, they were salivating over Apple instead. The fruit logo company inflicted more damage on Microsoft than just drawing focus for a day however.
When you spend a sizable amount of money on a device, it's understandable that you wish to have a bit of insurance on your investment, and a fair amount of us do that by purchasing a protective case. Apple is no stranger to the accessory market and today pushes it a bit further, announcing new offerings for its latest iPad devices.
These protective wombs for your tablet are available in a range of colors. The Smart Covers for iPad Air and iPad mini with Retina display will retail for $39, and hit the market in a choice of blue, green, pink, yellow, black and red.
It was a feature-packed morning of announcements where it seems as though Apple was going to give away everything for free. Sadly the freebies are limited to software and the new range of hardware has to be purchased in the regular way. The big news for tablet fans is the iPad Air. Borrowing its name -- in part at least -- from the MacBook Air range, thinner and faster are the adjectives of the day.
Phil Schiller said: "Thinner, lighter, more powerful than ever before, and incredibly, excitingly new that it deserves a new name: iPad Air". Boasting the same A7 processor as the recently announced iPhone 5s, the iPad Air is just 7.5mm thick and weighs 1 pound -- compare this to 9.4mm and 1.4 pounds for the previous model. Despite the thinner design and smaller battery size, we can still expect 10 hours of usage from the tablet which offers up to eight times the performance of the original iPad, and up to 72 times the GPU performance.
It's only a matter of weeks since the last big Apple event at which the iPhone 5s and iPhone 5c were announced. Today we have another event to look forward to and while we're not absolutely certain of what's going to be unveiled, the clever money is on the iPad 5, a new iPad mini, new Mac and release details for Mavericks.
Who knows… maybe there'll even be "one more thing"!
When a big tech company live streams a launch event, we usually embed it here for readers to sit back and enjoy. Apple likes to make things difficult though. At last month’s iPhone event it didn’t bother providing a live stream, and you can only watch today’s iPad event if you’re one of the Apple faithful.
To be fair, the restrictions on today’s live stream should surprise no one. It’s exactly the same deal as the iPad reveal last year -- you need to be watching on Apple TV or using Safari 4 on Mac OS X 10.6 or later, or iOS 4.3 or later.
More and more business users are shunning a traditional desktop or laptop for tablets and smartphones. While tablets are great for consuming information, with the help of keyboard attachments, they are sufficient at creation too. However, tablets and smartphones are very personal devices; they are not optimized to handle a conference call for multiple users. Today, Logitech announces a product designed to solve this dilemma -- the Mobile Speakerphone P710e.
The company says, "with the Mobile Speakerphone, you can be more productive with hands-free access to your mobile device of choice and an integrated experience for video conferencing and conference calls. Whether you’re hosting your noon conference call using your mobile device in a hotel room or joining a call from a conference room in your local office with your PC, the Logitech Mobile Speakerphone is the ideal travel companion for the mobile employee or small business owner".