Don't cry for me, iPhone
Mark April 16th on your calendars as a day to remember -- and not because your taxes are due tomorrow, Americans. The weeks ahead promise cool ways to spend your refunds (assuming the tax man giveth back to you). Some of the best smartphones will arrive this week, with a blockbuster announcement coming in 17 days -- from Nokia and Samsung and another Samsung but with a big dash of Google sprinkled in. And Apple? Aaaaaahnt! Sound the game show buzzer. LTE iPhone is nowhere to be seen.
Coming April 22nd are not one, but two tasty 4G treats. As previously announced, Nokia Lumia 900 Windows Phone comes to AT&T all decked out in white -- yours for 100 bucks. Meanwhile, announced today, for an extra C Note, Sprint subscribers can get Galaxy Nexus along with fat $50 credit to put in their Google Wallet; the only real Google phone comes to the only national carrier with unlimited data. Looking ahead, Samsung today dispatched invites for a splashy May 3rd launch event -- it's the next Galaxy phone, baby. Don't cry for me, iPhone!
The best smartphone isn't at Mobile World Congress
Now why is that? I want to know. Don't you?
For weeks, persistent leaks and rumors teased about Samsung Galaxy S III and how the phone wouldn't debut at Mobile World Congress. Boy Genius Report has deets that are to die for: 4.8-inch 1080p display, 1.5GHz quad-core Samsung Exynos processor, 8-megapixel rear and 2MP front-facing cameras, ceramic case, 4G LTE and Ice Cream Sandwich.
The 'Thing Called Love' is Samsung, not Apple [video]
It's fourth quarter of the Super Bowl, and Samsung has a surprise -- a 90-second commercial for the Galaxy Note, which is available for order today. I got to the game late, so can't say if this spot aired earlier. Oh, but it's a goodie.
"Freedom!" yells one of the people waiting to buy iPhone, raising his arms and running from outside the Apple Store. Earlier, while still in line (and missing the big game), he mumbles: "This feels like detention". Next to him another waiter asks someone else: "Wanna see a picture of my cat?" "No!" And we don't want to see it either, Bud.
Apple claims smartphone crown from Nokia, Samsung
iPhone's remarkable fourth-quarter surge -- 37 million units -- lifted the handset ahead of the two previous smartphone leaders, according to Canalys. For full year 2011, Apple shipped 93.1 million smartphones, compared to Samsung's 91.9 million and Nokia's 77.3 million. Nokia, the company that invented the smartphone, has bled share since iPhone launched nearly 5 years ago, but artery versus vein since announcing the switch to Windows Phone from Symbian in February 2011.
Apple's climb to the top followed October's iPhone 4S launch and availability of older 3GS and 4 models for free and $99, respectively. Samsung shipped 35.3 million smartphones in Q4, behind Apple, while Nokia shipped 19.6 million -- a stunning 31 percent decline. By comparison, iPhone shipments surged 128.1 percent for the quarter and 96 percent for the year.
Suddenly 37M iPhones isn't so many
My reaction mirrored many others this week. Apple's big iPhone holiday quarter seemed simply unbelievable -- 37 million, up 128 percent year over year. But Samsung was close. Real close: 36.5 million smartphones, according to Strategy Analytics. Together, the two companies accounted for 47 percent of fourth-quarter smartphone shipments.
The horse race between the companies sours Apple apologist arguments about iPhone vs Android. Staunch iPhone defenders blow off Android competition as one against many. But on the one-to-one comparison, Apple isn't so high and mighty. Samsung is keeping pace just fine. Apple was market leader for the quarter -- 23.9 percent share to the South Korean company's 23.5 percent. But Samsung took the year -- 19.9 percent share to its American rival's 19 percent. Both companies had exceptionally good fourth quarters.
'This is our generation's Woodstock'
Samsung's newest "The Next Big Thing is Already Here" TV commercial is the riskiest, but by far the snarkiest for anyone closely following the marketing campaign. The jokes are all inside and require some familiarity with previous installments. The risk: Everyone else won't get it. The snark: The iPhone hipster putdowns are mean -- really mean.
During the very first commercial, one Apple hipster waiting in line for iPhone could never get a Samsung because he's "creative". The guy next to him snipes: "Dude, you're a barista". Both men are back in the new commercial, with the barista serving coffee to the snarky companion -- who is carrying Galaxy S II! He's done with the iPhone hipset and makes it known: "It's nice latte art, my man. I see you're still creative". He's with a woman who had the same Samsung smartphone during the first commercial in the series. The Barista: "You two look happy, with your phone".
'We just got Samsunged'
Since buying Galaxy Nexus last month, I haven't paid as much attention to Samsung's stunningly clever "The Next Big Thing is Already Here" advertising campaign that slaps around the iPhone hipster set. There's a new TV commercial that begins with a group of iPhone want-to-haves camped out, literally, by an Apple Store.
"Ah that looks like last year's phone" is the killer line, says a guy rising from his sleeping bag to look at an unboxing video of, presumably, iPhone 4S. Samsung snark already has soured perceptions of iPhone and boosted those of Samsung brands, according to YouGov BrandIndex. The attack ads, which never specifically mention iPhone, marks one of the most iconic marketing campaigns since Apple's "Get a Mac".
Apple is a patent troll now
In August, I called Apple a "patent bully". Whoa, was I wrong. Apple is a patent troll of the worst kind, if reports from Australia are true. Apple is filing a claim alleging that Samsung violates 10 patents for smartphone and tablet cases. Right, not legal cases but the skins you wrap your devices in.
Have you seen Samsung's device cases? It's one thing to assert Galaxy Tab looks like iPad 2, but Samsung device cases are petty generic, and I've got pictures to prove it. Wow, what amazing innovations are Apple trying to protect? Has Apple invented some new stitching technique? Developed leather that won't offend vegans? Wrapped iPhone in Bumpers that diminish an antenna design flaw? (It's yes to the last one.)
Samsung snark sours iPhone perceptions
The shoe is on the other foot. I hope Apple wears it well, because I expect it's a tight fit.
Samsung is doing to Apple what the "Get a Mac" marketing campaign did to Windows a half-decade ago: Change perceptions, for the negative. Apple's ad campaign is one of the best conceived for tech products, using two actors to represent a Mac and Windows PC and convey simply complex concepts about why one is better than the other. That campaign crushed the Windows brand at a time when Microsoft delayed Windows XP's successor, which thumped on the market in late 2006 like someone flying fast and far from a trampoline. Samsung's "The Next Big Thing is Here" campaign -- squarely slamming iPhone and its idolaters -- similarly succeeds.
iPhone 4S: 'Ours is not 4G'
It's dress-down Friday here at BetaNews, and I can't resist letting Samsung dress down Apple. Yesterday, the South Korean electronics manufacturer uploaded to YouTube yet another TV commercial in "The Next Big Thing is Already Here" marketing campaign. This one answers the question I posed in late September: "What if iPhone 5 isn't LTE?" -- days before Apple revealed 4S; there was no 5 and only HSPA+.
What's the answer: Disappointment, as the commercial reveals. Apple's smartphone and standard Galaxy S II both have HSPA+, but S2 is better, offering maximum 21Mbps vs iPhone 4S' 14Mbps. The Galaxy S II Skyrocket has 4G LTE -- granted only in 9 markets. I have that phone. Absolutely hilarious: The commercial's huge gaffe that will give Apple fanboys chance to do a little dressing down of their own. The TV spot is set in Denver, which is not one of the cities where AT&T officially offers 4G LTE. Whoops! No one would have noticed or cared if the location label was Washington, DC, where there is service.
'The Next Big Thing' isn't iPhone
Last night I watched Samsung TV commercial "The Next Big Thing is Already Here" about a dozen times on YouTube. I'm a sucker for good advertising, and this one is clever to a punch and already is viral among tech blogs. Apple used to make adverts like this one -- inventive, clever, memorable -- now they're staid and boring. Anyone remember Apple's hugely successful "Switchers" and "Get a Mac" marketing campaigns from the last decade? This new TV spot is a hilarious poke at yokels waiting in line for the newest iPhone, all without mentioning Apple; meanwhile something better is already here -- from Samsung.
Now before some commenter calls me anti-Apple, because I watched the commercial a dozen times and it snarks the iPhone cult, my interest is bigger. The advert is clever in so many ways, particularly how it uses jump cuts or little touches make it real. Example: When the iPhone line waiters ask to see a Samsung Galaxy S II, the owner holds it up. Someone in the line leans forward, raises his arm and says: "Can I see it with my hands?" I've embedded the long version above, which isn't as tight or dramatic as the 60-second spot. There's something to be said about tighter editing, more closeups and shorter jump cuts. The 30-second edit is good, too. Update: The 15-second ad is absolutely cruel.
Which is more likely to survive a bad drop, iPhone 4S or Samsung Galaxy S II?
Apple offers a pretty good protection plan for iPhone 4S. AppleCare+ adds a second year of standard warranty coverage and phone replacement for $49 -- all for $99 at point of purchase. Do you need it? For that matter, if you like me chose Galaxy S II instead, do you need AT&T's $9.99/month insurance, which offers phone replacement for $125? Or if on another carrier, the insurance they offer? I've wondered. Haven't you?
Warranty/insurance provider SquareTrade offers some real insight in video: "iPhone 4S vs. Samsung Galaxy S II Drop Test". It's amazing how much tension watching someone nonchalantly drop a cell phone creates. Perhaps it's that sickening feeling this could happen to you or the anticipation that your phone will do better than the other.
Samsung loses to Apple in the Netherlands, avoids knock-out in Australia
It's a rare occurrence these days: neither Apple nor Samsung can claim victory in their ongoing legal battle, as courts in two separate countries pushed back on their efforts to bury each other in injunction hell.
Samsung was denied an injunction against Apple products in the Netherlands, while a court in Australia refused to issue an injunction preventing Samsung from releasing any future tablet devices before the current infringement case goes to court there.
Samsung's day of reckoning in Apple fight fast approaches
Samsung can breathe a small sigh of relief. While a US District Judge says that Galaxy Tab 10.1 infringes on patents held by Apple, she refused to award the preliminary injunction the Cupertino, Calif.-based company seeks.
Lawyers for both companies appeared before US District Judge Lucy Koh in a long-anticipated court hearing yesterday. Samsung can continue selling Tab 10.1 as well as the Droid Charge, Galaxy S 4G, and Infuse 4G in the United States. For how much longer, with the holidays fast approaching, is uncertain.
Did Google and Samsung do what Apple wouldn't?
Yesterday, after having raised anticipation with event invite, video and other teasers, Google and Samsung delayed the presumed launch of Android 4.0 (aka Ice Cream Sandwich) and Nexus Prime (or whatever the smartphone is called). The announcement is hugely important to both companies -- really more than iPhone 4S is to Apple -- because Ice Cream Sandwich closes the fork between Android 2.x for phones and 3.x for tablets. Reason for cancelling the October 11 event: "We believe this is not the right time to announce a new product as the world expresses tribute to Steve Jobs's passing". So what? Google and Samsung show respect for Jobs, but Apple doesn't?
Apple announced iPhone 4S on October 4. A day later, the company revealed that Jobs, Apple's chairman and until late-August its CEO, had died. The world is mourning the loss of one of the rarest of humans -- a true visionary who compelled loyalty among the people closest to him and those who used Apple's products, in part by aspiring for something better. How does Apple remember Jobs? By keeping business as usual.
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