Gmail accounts make up 30 percent of marketing databases


The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing.
The company analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted in over the last year.
Google launches Gmail Add-ons and brings a range of business tools to the inbox


Integration is the name of the game these days, and Google is taking steps to ensure that its own services offer integration with the tools and services people need to get their work done. With this in mind, the company today launches Gmail Add-ons after a beta testing period as a developer preview earlier in the year.
Gmail Add-ons are extensions that bring a number of big-name services -- such as Trello, Wrike and Asana -- to your inbox. While there's a definite business and enterprise bias, it's something that is available to everyone, starting right now.
Google offers its strongest ever security with new Advanced Protection Program


As part of Cybersecurity Awareness Month, Google has announced numerous security-related updates including revamped phishing protection. Now the company has also announced what it is referring to as its "strongest security, for those who need it most."
Aimed at protecting people who are most likely to find themselves the target of attacks -- Google suggests journalists and human rights workers as examples -- the new Advanced Protection Program is being made available to anyone who wants to use it. It will protect Gmail, Google Drive and YouTube data with a variety of measures including a physical authentication key.
Gmail and Inbox now convert addresses, phone numbers and contacts into clickable links


The chances are that when you read that headline -- particularly if you're not a Gmail or Inbox user -- your reaction was something along the lines of "how is that not already a thing?"
The update is a simple one, but one that will be welcomed by users. Just as URLs are automatically converted into clickable links, so the same luxury is to be lavished on addresses, phone numbers and contacts. Welcome to 2017.
Google adds phishing protection to Gmail for iOS


A few months ago, Google brought phishing protection to Gmail on Android. Now the company is doing the same for the iOS version of the app.
The feature is rolling out over the next few weeks, and it offers a couple of safety nets to protect users from visiting potentially dangerous links in emails.
Newton adds Tidy Inbox so you can focus on important emails


Having tabs in your inbox to weed out unimportant emails can come in handy, but this feature has not gained traction with all the major providers. Google is the only one to offer it, having introduced it over two years ago, with the likes of Outlook.com and Yahoo staying on the sidelines.
So CloudMagic, the company behind popular email app Newton, has come up with its own implementation, that works with all the email accounts available in the client. It's called Tidy Inbox and it's pitched as "Gmail tabs for all email accounts."
Save Gmail emails to PDF or ZIP with a click


Save emails to PDF is a Chrome extension which enables saving any Gmail email to PDF in a couple of clicks.
Download options include saving individual emails to separate PDFs, merging all selected PDFs into one PDF, or saving conversations to CSV or Excel, apparently (the Excel option just saved to PDF for us).
Google to finally stop scanning Gmail messages


Somewhat controversially, Google has always scanned messages in Gmail in order to be able to present users with relevant, personalized adverts based on the email content. That’s something that has always worried people who are concerned with what personal information the company might be gleaning from their inboxes.
In a surprise announcement, the search giant today declares its intention to end the long-standing policy.
Gmail offers better malware and phishing protection for enterprises


Google has updated Gmail with a number of new security features aimed at businesses that require better protection against malware and phishing scams.
The company announced today that it is bringing early phishing detection to its email service by using machine learning along with click-time warnings for malicious links found in emails as well as unintended external reply warnings.
Google search's Personal tab shows results from your emails, calendar and other G Suite content


Personalized results in Google search are not exactly new, but the company has now introduced a new way to section off truly personal results. A new Personal tab (which you would be forgiven for missing as it's a little hidden out of the way) filters search results to show you only matches from your own Google content.
What this means is that you are able to easily see search results from your Gmail emails, Google Photos, Calendar and other G Suite components without having to conduct searches in each one individually. But is there cause for concern when it comes to privacy?
Google bringing Gmail 'Smart Reply' to iPhone and Android -- company will read your emails


Today is the start of Google I/O 2017 -- be sure to watch the keynote here. There will be plenty of interesting announcements from the company. While much of it will be developer focused, there is sure to be news that will tickle the fancy of consumers too.
Gmail is one of Google's most popular services, and today, the company announces that it is bringing a cool feature to it -- Smart Reply. What is it? Well, the search giant's computers will read your emails, and then offer suggested replies. The service will even use machine learning to improve by reading your replies too. Understandably, some people will have privacy concerns.
Google adds phishing protection to Gmail app on Android


Gmail users will now be protected from phishing attacks on their Android phones thanks to a new update from Google. The company is rolling out a new security feature similar to that found in the web version of Gmail, warning people when an email contains a suspicious link.
For now, the update is only rolling out to Android users, and Google has not indicated whether it will make its way to iOS in due course or not. The update comes just shortly after a phishing scam emerged in which recipients were encouraged to click on a link to open files purporting to be stored on Google Docs.
Gmail for Android now does money transfers


If you need to transfer money, there's no lack of options nowadays. Of course you can always use dinosaur-like methods, such as ACH or wire transfers from an old-school bank, but in 2017, there are many apps and services that can move the funds too, such as PayPal.
Today, Google introduces yet another way to move funds, but no, it is not a new app or service. Actually, it is an existing app that is already installed on most Android devices -- Gmail. Yeah, you can now send and receive money using the email client on Google's mobile operating system, just as you already can with the web version.
Google is bringing add-ons to Gmail


It's something that Gmail users have been asking for for ages now -- the ability to use third-party add-ons to extend the capabilities of the email service. Today at its Cloud Next conference in San Francisco, Google announced that plugins that can integrate with Gmail are on their way.
While "add-ons" are already around, they exist in the form of browser extensions. What Google is talking about now is native add-ins that are not dependant on Chrome extensions, and will therefore work online in any browser, on just about any device -- including iOS and Android.
Google increases Gmail attachment limit to 50MB for recipients


Over the years, as the number of megapixels boasted by cameras spirals upwards, file sizes have generally increased. Despite this, many email providers still place a strangely low limit on the size of files that can be sent and received as attachments. With Gmail you can now receive attachments up to 50MB in size.
It's important to note that the new attachment limit only applies to incoming email. Google would much rather you make use of Google Drive if you want to send large files to people.
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