Google 'Monotune' is goddamn good metaphor marketing
Great advertising strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection. Apple's "1984" commercial and "Get a Mac" series are excellent examples. In the former, the IBM PC is portrayed as Big Brother, while in the latter actors represent Mac and PC—the benefits of one and detriments of the other. Both examples use metaphors to simplify complex comparisons and to make lasting impressions rather than to checklist features.
Google spot "Monotune" is a magnificent metaphor—piano of 88 different keys representing Android set against another, portraying iPhone, where all the notes are the same. Music is memorable, and the comparison striking as much for the under current. Apple's brand often is associated with music and also creative individuals.
LG unveils new stylus-toting phablet
LG likes to do things differently when it comes to product announcements, revealing some things ahead of the big unveiling. Case in point are the Quick Cover accessory and Active Display technology for its upcoming G5, which were presented ahead of the new flagship. But with its new Stylus 2, I think it has taken things a bit too far.
LG says that Stylus 2 will be unveiled at MWC 2016, which takes place later this week in Barcelona. But, considering that it has officially announced virtually everything we may want to know about this new phablet and even posted presentation photos, I wonder exactly what will be left for it to "unveil".
LG lets you choose a flagship feature with X series smartphones
Two of the features that consumers get by opting for a flagship smartphone, as opposed to a mid-range or low-end device, are a nicer display and a better camera. Typically, if you are looking for a lesser (and less expensive) handset you will have to settle for less. Manufacturers have to sell those premium devices somehow, right?
But, with its new X series smartphones, LG is challenging the status quo by giving prospective buyers the option to get a flagship-worthy camera or display. It is an interesting strategy, but how is it implemented?
Samsung starts rolling out Android 6.0 Marshmallow for Galaxy S6
Android 6.0 Marshmallow has reached only a small number of Android users since its debut in early-October of last year. Google's latest numbers place it at just 1.2 percent distribution share. Aside from a limited number of handsets that arrive with Marshmallow on board, the other reason why Android 6.0 has such a small reach is the fact that upgrades are only available for very few popular handsets.
Samsung is now changing that, as today it announces that the much-awaited Android 6.0 Marshmallow update has finally started to roll out, with its Galaxy S6 and Galaxy S6 edge flagships being the first devices to get it.
Mazar Bot malware can root and wipe Android smartphones
Security experts are warning about a new malware attack that targets Android users. Mazar Bot is delivered via SMS, is able to gain root access to devices, installs software including Tor, and can even go as far as completely wiping a victim's phone.
Mazar Bot was discovered by Heimdal Security whose researchers analyzed a text message that had been found sent to random numbers. The message purports to provide a link to an MMS, but in fact tricks recipients to install the malicious mms.apk -- Mazar Android BOT in disguise.
App stores to generate over $100bn in revenue in five years
When apps first came to smartphones, it completely changed the ways users interacted with their devices. Mobile phones went from being just phones that could make calls and send short messages to devices that resembled miniature computers.
Apple’s App Store and the Google Play Store saw a dramatic rise in the number and quality of the apps they offered almost instantly. For many users, apps have become commonplace and they no longer hold our interest or excitement as they once did.
Samsung to plant Trojan horse in Apple's yard
Samsung already has a bunch of its apps on iOS, but this year the company plans to bring the majority of its apps to the App Store. In fact, it's quite possible that all of Samsung's apps will be available for iPhones and iPads soon.
To many, this decision comes across as counterintuitive considering Samsung's rivalry with Apple. However, there’s no reason for Samsung not to make money off of Apple. In fact, it’s a smart decision that will support its position on the market, while Apple will likely take a hit, which may not seem quite that obvious.
Microsoft is slowly conquering Android
Microsoft may not have a strong presence in the smartphone market as a vendor, but the software giant is trying to make a splash in a different way, by partnering with other players to make its mobile apps available on as many devices as possible. And it stands a very good chance of making serious inroads.
Microsoft has so far teamed up with 74 companies, in 25 countries, to ship its apps on their Android smartphones and tablets. The latest major player to partner with Microsoft is Acer, which will preload some of the software giant's most-prominent Android apps.
Microsoft introduces Windows 10 Mobile update history page
Microsoft has decided to give more information about the updates it releases for Windows 10 by introducing a dedicated update history page on its site, where you can check all the major changes that the software giant includes. And, so that users of its new smartphone operating system are not left in the dark either, Windows 10 Mobile now also gets the same treatment.
However, before you get too excited, just like the update history page for Windows 10 is not exactly filled with all the relevant information you might need, the update history page for Windows 10 Mobile is not yet ready for prime time either.
LG announces Quick Cover for yet to be unveiled G5 flagship
LG is certainly tackling the launch of its upcoming G5 flagship differently than other major players. Earlier this month, when it announced the event during which the Android smartphone will be presented, it officially referred to it as G5. The company has also revealed that it would arrive with a so-called Active Display.
But that is not all. Unlike other manufacturers which mention official accessories right after showcasing their latest flagship, LG has decided to talk about G5's Quick Cover ahead of the handset's unveiling next week.
Apple now sells virtual reality headset for iPhones
We are now in the early days of the consumer virtual reality market. Few companies have developed headsets so far, and even fewer actually have products that folks like you and I can go out and buy. However, what you can get today is typically meant for Android devices, with iPhones getting little to no attention.
Apple wants consumers to know that its iPhones are not being left out, as it is now selling a VR headset through its online store. The most-appealing thing about it is no doubt the price.
Poor app security can lose businesses money
The app market is booming, with revenues expected to top $140 billion this year, but lack of investment in security could be putting these revenues at risk.
A new study by Bluebox Security has examined three popular mobile apps -- Hulu, Tinder and the Kylie Jenner Official App -- all examples of apps that lack self-defense capabilities to protect against tampering, resigning and redistribution. It shows that attackers can easily defraud enterprises of app revenue by disabling advertising, accessing premium features for free, and bypassing subscription payments.
Kids and handheld tech -- to have and to 'PLEASE hold'
Technology to previous generations involved radio, TV, record players and perhaps even 8-track tape players, but today's youth have smartphones and tablets and are connected all of the time. Messaging apps have replaced phone calls and social interaction takes place via the internet.
On the heels of the gift-giving season, which likely featured a few iPads and the like, Logitech has looked into the prospect of young children with these devices. The survey includes both US and UK parents.
CloudMagic is a great cross-platform email app [Review]
Finding an email app that I can enjoy using has proven to be quite a challenge. I want an app that is available on multiple platforms, that works on smartphones, tablets and PCs equally well. I also want it to support all my favorite email services, and make it easy for me to sort all my messages quickly. Sounds simple, right?
Those are not outrageous requirements, yet, until recently, the only app that came close was Outlook. However, it is far from perfect, as it lacks an OS X version -- which forces me to either use a different app on my Mac or turn to the browser -- and it also has some usability issues, depending on the platform or the provider I am using. I said until recently because I now find CloudMagic to be a superior option.
What's really behind iPhone Error 53 -- and how can you fix it?
If you have an interest in Apple, or smartphones in general -- or even if you just follow tech news -- you can't help but have heard about the Error 53 problem that's affecting some iPhone users. In short, it seemed that people who had used non-authorized repairers to fix their home button ended up with a bricked phone after installing the latest iOS update.
This led to vocal outcries from not just upset iPhone owners, but also the tech community as a whole. Apple responded by saying that Error 53 was to "protect our customers", but what’s the real story? Is Apple really penalizing people who don’t take their iPhone to an Apple Store for repair? And, more importantly, what can you do if your iPhone has been bricked by Error 53?
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