Failure. Disaster. Flop. These are just a few of the words used to describe Google’s foray into wearable and augmented reality technology known as Google Glass. When the first videos of Google Glass were released to the public, they sparked the imaginations of millions. Many began to dream up fascinating new applications for this innovative technology. Just think of how it would impact businesses! How would our everyday lives change with this powerful device going with us wherever we went? The possibilities were staggering, and a revolutionary change in how the world works appeared to be right around the corner.
As we now know, Google Glass is little more than a footnote. From the way most tech blogs describe it, Google’s amazing new device failed to live up to expectations. It never caught on with businesses or the public at large, and the result was a disaster the likes of which Google isn’t familiar with. In fact, many websites are urging companies pushing similar devices to do everything they can to avoid Google Glass’s mistakes. If there’s one thing to learn from the Google Glass phenomenon, it’s that Google struck out with this attempt.
Snapchat today makes two big announcements, the first of which is that it is no longer called Snapchat. The company is starting to branch out into products and services beyond the Snapchat app and therefore decided it is time to drop 'chat' from the name. Snap Inc is the new company name.
The second announcement is a new product called Spectacles. These are sunglasses with an integrated video camera offering a 115-degree field of view. There's no word on exactly when it will be released, but the marketing machine is already in motion, building up momentum and drumming up interest.
When Sergey Brin first wore Google Glass on stage in April of 2012, it seemed like the future was upon us. Excitement and hype continued to build for its consumer release when early versions of the product were distributed to the lucky few who were accepted into the Google Glass Explorer program in 2014.
Sadly though after two years of #throughGlass posts, the social media accounts of Google Glass including its Google+, Twitter, Instagram and others were all shut down this week. However, Google Glass is not dead. Instead Google has shifted the products’ focus from consumers to enterprise.
The first generation of Google Glass spectacularly failed to get off the ground despite a long beta period. The second generation is on the cards, and it has an enterprise focus which serves only to make the hardware even more appealing. There's no release date, or even a vague schedule for release, yet, but images of the next version of Google Glass have appeared online.
A new filing with the FCC shows just what we can expect from the next version of Google Glass, and it's extremely promising. While there's no suggestion of a consumer model being released, what we learn about the enterprise edition will serve only to make it more appealing to the masses -- great looks, a foldable design, and a larger display. Will Google bow to the pressure that's almost certain to mount and try again with a consumer version?
According to a new report from research company IDTechEx the wearable market will be worth over $24 million this year. But much of this is for existing technology like smartwatches and fitness trackers.
Where are wearables headed in future though? According to the report the biggest opportunity is in medical and healthcare applications. Including blood glucose monitoring, healthcare is already the largest single sector by revenue in wearable technology and is likely to stay that way.
Rumors are growing that Google Glass is about to make a return. Back in January, the search giant announced that the commercially available Explorer Edition was being discontinued. Although the company would surely have liked more consumers to take the plunge, its £1,000 price tag deterred many. However, Google Glass has not been killed off but is merely lying dormant, with Google claiming that it has learnt much from its Explorer program, using it as a kind of "open-beta".
Sources now indicate that Google Glass Enterprise Edition will soon be launched, targeting the business environment. Although there has been no official word on the release, Google has confirmed that the next iteration of Glass is in development and targeting the enterprise landscape actually makes a lot of sense.
If you thought Google Glass was dead, well, it isn’t – the big G still has plans for its wearable, even though the Explorer Program was shelved earlier this year, and any consumer plans seemed to ditch in flames with this move.
However, Google’s outspoken Executive Chairman, Eric Schmidt, has been talking to the Wall Street Journal and saying that Glass is far from lying shattered on the floor.
Google pulled its wearable headset last week after under two years in the wild that saw it aim to revolutionize the way we use technology.
In truth, people were writing the obituaries for Google Glass way before it finally got canned. Google says it eventually intends to bring out a new version of the Glass, but let’s look at the five reasons why it didn’t prove a success this time around.
Google Glass was an interesting project, but now it is no more. It never really took off, and was never likely to. It was ahead of its time -- promising much, but never quite delivering. Along the way it encountered numerous stumbling blocks -- it cost a fortune, made you look daft, and could well result in you getting mugged, or thrown out of a cinema if you tried to wear it while a film was on.
Google has said that it will stop producing Glass in its present form, and will instead focus on "future versions", but that’s just the search giant’s polite way of avoiding saying the project is dead, and the Glass team will be using its corpse as a stepping stone to something new.
Like it or not, wearable technology seems to be here to stay. 2014 saw many advances for the Pebble smartwatch, Google Glass stayed in the game, though remained out of the price range for most consumers. Android Wear debuted with several brands offering differing form factors. But where does this new product line head off to in 2015?
For starters, there is Apple, which announced its offering recently, though it won't be available until next year. That one is, like anything announced by the Cupertino-based company, greatly anticipated by a certain group of people. And like other Apple products, it will also be overpriced in a market where you can buy a Pebble for $99.
At the airport, it's normal to see customer service staff equipped with phones, walkie-talkies and perhaps a tablet. Passengers travelling to and from Scotland who pass through Edinburgh airport will soon find that they are greeted by staff adorned with Google Glass. Google's wearable specs are to be trialled in the Scottish airport in a bid to provide more help and information to travelers.
Customer support representatives will be able to call up flight details and answer queries using the head-mounted Android-powered hardware.
I am reluctant to criticize unreleased Apple Watch because my analysis about original iPad -- given before seeing it -- was wrong. That said, Android Wear, while seemingly sensible comparison that analysts, bloggers, and journalists make, isn't right. When put in perspective of next-generation wearables, I think Apple Watch should be compared to Google Glass.
Be honest. Which looks more innovative to you? The utility of something you see at eye level that provides real-time, location-based information is much greater than something that demands more responsive -- "Hey, Siri" -- interaction and turns the glance and fingers downward. Granted, Apple Watch delivers alerts, and you feel them, but your attention is always to look away.
Begin a sentence with the phrase "most anticipated gadget ever" and tradition dictates the words "Google" and "Glass" must follow shortly after.
Unceremoniously launched into public consciousness from a plane hovering over Google I/O, Google Glass has been one of the hottest topics in tech since 2012. Two years on and the smart specs are still the gadget every technical guru desires; to some it's "an overwrought headband", to others it's the wearable future of modern technology.
"Imagine a world where you can interact with a digital device just by thinking about the content you want -- that's the world we're building", enthuses This Place CEO Dusan Hamlin.
This might sound like a feature of the distant future or cutting-edge technology straight from a sci-fi film. But this is exactly what 'This Place' has created in its innovative new app called MindRDR (pronounced 'mind-reader'). Combining NeuroSky's Mindwave Mobile -- an EEG biosensor that has a contact point with the user's temple and monitors changes in the user's brainwaves -- and Google Glass, this app could be the next stage in merging wearable technology with telekinetics.
Google Glass is available to purchase in both the US and UK now, although the high asking price ($1,500/£1,000) will certainly put off many potential buyers, as will the news that if Google decides to make a change to the specs’ specs in the future (as it did this week, doubling the memory to improve performance), existing users will have to pay full price to get their hands on the latest model.
But price and lack of future proofing may not be the wearable’s biggest problems. A friend of mine who tried Glass out said the device made him feel like a futuristic cyborg, but look like a massive geek. And that could be a huge stumbling block. In June, mobile App Performance Management (mAPM) firm Crittercism commissioned an online Harris Poll survey among over 2,000 US adults aged 18+ and found that of those who were interested in wearable technology twice as many (54 percent) said they would opt for a smartwatch rather than computing glasses (26 percent).