Articles about Advertising

It seems there are no depths that Microsoft will not sink to in its relentless quest to get the world using Windows 10. It’s already made the new OS a 'recommended' update for Windows 7 and 8.x, which will see the update download and install automatically on some systems.

But the company's latest sneaky trick is beyond the pale. According to Microsoft’s own documentation, a new security patch for Internet Explorer also "adds functionality to Internet Explorer 11 on some computers that lets users learn about Windows 10 or start an upgrade to Windows 10". In other words, as well as fixing vulnerabilities with Internet Explorer, the security patch will also advertise the new OS to customers. In what world is that acceptable?

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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show.

The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent rise compared to previous results in October 2015.

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Is adblocking good or evil? It's a discussion that has been rumbling on for some time, and it shows no signs of going away any time soon. The reasons for blocking ads are plentiful -- privacy, speed, annoyance -- but there's no getting away from the fact that ads mean revenue, and without this income many sites simply would not exist.

The latest figure to wade into the debate is the UK culture secretary John Whittingdale. While not going as far as calling for a ban on adblockers, he says that companies such as Adblock Plus are operating "modern-day protection rackets", ultimately threatening the existence of news sites.

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The Acceptable Ads program from Adblock Plus has proved slightly controversial. The company behind the ad blocking tool, Eyeo, has already revealed a little about how it makes money from the program -- despite the fact that no money changes hands in most whitelisting cases -- and today it has opened up further about how it makes its money.

Whilst recognizing that people do want to block ads, Eyeo is also aware that sites do need to benefit from ad revenue -- hence Acceptable Ads, non-intrusive ads that it is hoped are less irritating and therefore easier to stomach. But Eyeo itself also wants to make money. How does it decide which company to charge for Acceptable Ads whitelisting, and what to charge? If you're expecting full transparency, you might be disappointed, but we are given a glimpse into how the financial side of things works.

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After years of pestering, yesterday Facebook finally supplemented the famous Like button with five additional Reactions. To the disappointment of many, the much-requested Dislike button is yet to make an appearance, but this is not the only way in which the social network has let people down.

Advertisers, page owners, and the general Facebook hoi polloi now have at their disposal six reactions that serve little useful purpose. Sure, it gives users the opportunity to express a slightly wider range of emotion, but the range is far too limited. Additionally, Facebook has let down its paying users more seriously -- it fails to register the meaning and intent behind the different reactions, rendering the six options almost pointless.

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Ad blocking has been going on for years, but it’s risen in popularity a lot lately, thanks in part to Apple allowing ad blockers into the App Store. Popular content blocker Adblock Plus has been having conversations with advertisers recently too and is looking to discover just why people block ads on the web.

In an interesting move, mobile network operator Three has announced that it will be using ad blocking technology created by Israeli startup Shine to block adverts on a network level.

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There have been changes aplenty at Twitter as the company fights to remain relevant in an increasingly crowded social marketplace. There have been rumors that the famous 140-character limit could be dropped, and we're already seeing Twitter dropping the requirement to be logged into an account in order to see conversations. Just like Facebook, Twitter has also experimented with changing the order in which content appears in users' timelines, and it seems like this is something that's due to spread to everyone.

The company could be on the verge of launching a new algorithm-powered timeline that displays tweets not in reverse chronological order, but based on what it thinks you might want to see. Before the change has even been implemented, there has already been something of a backlash, with many people suggesting this could be the death of Twitter. The hashtag #RIPTwitter quickly started trending and is home to vocal opposition to the change.

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Well that was... brief. Just days after Samsung released an update that allowed for adblocking software to be installed on its handsets, Google has put its foot down. The company has already started to pull adblocking apps from Google Play.

Being so reliant on advertising revenue, it's understandable that Google might take a dim view of anything that stops the cash rolling in. Nonetheless, a move to block apps that have already proved incredibly popular has raised the ire of developers and users alike.

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2015 was the year that adblocking became one of the central debates concerning the web, and this looks set to continue through 2016. Adblock Plus is one of the best-known names in the field, but Apple also got in on the action by permitting adblocking tools for iOS. Now it's Samsung's turn to get in on the action.

The handset manufacturer is today starting the rollout of an over-the-air update that adds a new adblocking API to Android. Samsung has partnered with Rocketship Apps, and the company's Adblock Fast is the first app to take advantage of the API -- and there is a claimed 51 percent speed boost to be enjoyed.

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I like advertisements. Whether on the web, radio or television, I generally appreciate them for notifying me of new products and services. Think about it -- how else would you learn about a new breakfast cereal, video game or toothpaste, to name a few? Face it, our economy depends on ads.

Of course, not all advertisements are created equally. Some are misleading, offensive, and in the case of the web, can even deliver malware. Luckily, Google -- a company that profits from ads -- has our collective backs. Today, the search giant declares war on evil advertisements, and shares how it is fighting back.

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Back in 2010, Steve Jobs revealed Apple’s new mobile advertising platform iAd. The goal of this new venture into advertising was to make the mobile ads that appeared in iPhone and iPad apps interactive and more stylish.

Apple users would also be able to remain within the current app they were using without being forced out of the app and into their browser. The iAd platform was able to achieve this but it came at a high cost and required advertisers to relinquish power to Apple, which had final say over which ads were approved. The company was also reluctant to share the marketing data it acquired through iAd.

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A new report from marketing technology company IgnitionOne reveals the latest trends in digital advertising spend for the final quarter of 2015.

Among its key findings are that Google passed Facebook in growth and conversions, seeing an increase of 37 percent in programmatic display advertising spend and a 34 percent increase in conversions. In comparison, Facebook saw an increase of 22 percent in growth and 17 percent in conversions.

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Ad blocking is something of a contentious issue, but it's one that has been brought to prominence in 2015. The adblockalypse arrived this year as the debate about whether disabling ad blockers was preferable to paying for content.

Adblock Plus -- one of the best known ad blockers out there -- recently updated its acceptable ads policy which gives people the option of permitting certain ads to appear in their browser. But a new deal struck with ASUS means that anyone buying a phone or tablet from the Taiwanese company in 2016 will find that ad blocking is baked in and enabled by default.

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It can be hard enough to avoid advertising online, and Mozilla has been experimenting with yet another way to pull in money. The Tiles experiment has been running for a few months and saw ads brought to the Firefox homepage via, funnily enough, tiles.

The company has decided that the experiment is a failure, and now wants to shift its focus to delivering "relevant, exciting and engaging" content to users instead. Mozilla has been scrambling to find way to make its browser bring in the pennies, but admits that "advertising in Firefox [...] isn't the right business for us at this time".

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Freddy Krueger. Jason Voorhees. Michael Myers. Ad Blocking Technology. If you’ve watched a horror movie in the past 20 years, you’ve no doubt heard of those first three gruesome monsters. The last term may not be as familiar to you, but it is becoming a boogeyman of sorts for streaming video -- both for those who create and provide it as well as those who consume it.

Ad-blocking software and technology has become a very serious concern for programers, video creators, and publishers in 2015. Before the year is over, an estimated $3 billion dollars in video ad payload will be lost by publishers because of ad-blocking technology. Some premium video authors estimate that as much as one third of their video content isn’t reaching their streaming audiences at all. It may not be an epidemic yet, but there clearly is a trend, as ad-supported video businesses are being challenged as consumers install ad blockers at an increasing rate, especially on their mobile devices where they engage with video the most.

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