Tracking tablet advertising reveals some interesting insights
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The PC as we know it is dying, and tablets are unquestionably where the sales are right now. As a result, vendors and retailers are clamoring to pull in the consumers by ramping up their advertising spend and exposure.
In Q2 2013, according to data gathered by analyst firm gap intelligence, vendors and retailers placed a total of 771 tablet ads in print media in the US, up 266 from the same quarter last year, and while 83 percent of the adverts were for Android tablets, Windows devices made a big splash, accounting for 12 percent of all ads. When new products launch, or sales aren't great -- both true in this case -- it's quite typical to see an increase in ad spending in order to reach as many consumers as possible.
Ashampoo Home Designer improves startup wizard, adds new design tools
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Ashampoo has released Home Designer 2.0, a brand new version of its 3D home planning tool. The new release comes with a number of new features, from support for variable ceiling heights to customizable roof styles to help users plan, design and decorate their dream home both inside and out.
The program’s extended project wizard -- which aims to simplify the process of using the tool -- comes with a number of new steps in version 2.0, including the ability to enter project data such as location, planner and building contractor.
Hypervisor turns the public cloud into an enterprise test platform
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California-based Ravello Systems has released its Cloud Application Hypervisor. It may have a name straight out of sci-fi, but this product allows enterprises to use public cloud platforms to test their in-house applications.
Differences in storage, networking and virtualization techniques have previously prevented the use of the cloud as a practical test platform. Ravello's software makes any public cloud look and feel exactly like the enterprise data center from an application's perspective.
Microsoft's YouTube Windows Phone 8 app arrives back in Store, gets video upload
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Shortly after Microsoft released its native YouTube Windows Phone 8 app in early-May, Google sent the software giant a cease and desist letter, demanding the app's removal from Store. The reasons, according to the document, centered on three main features that Microsoft baked-in, namely content download, an ad-free user experience and forgoing playback restrictions. The app was pulled from Windows Phone Store in late-May, and replaced with the older iteration.
Good news! Late-yesterday, following a collaboration with Google, Microsoft quietly launched a compliant YouTube Windows Phone 8 app. "We've released an updated YouTube app for Windows Phone that provides the great experience our consumers expect while addressing the concerns Google expressed in May, including the addition of ads", says Microsoft in a statement issued to me. "We appreciate Google's support in ensuring that Windows Phones customers have a quality YouTube experience and look forward to continuing the collaboration".
Microsoft claims third place in the smartphone race as BlackBerry hits reverse
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Worldwide mobile phone sales totaled 435 million units in the second quarter of 2013, according to Gartner, notching up a moderate 3.6 percent increase over the 420 million units sold in the same period last year.
The big news however, is smartphone sales finally exceeded those of feature phones, with the former selling 225 million units, up 46.5 percent from the 153 million sold in the second quarter of 2012, and the latter managing just 210 million units for a 21 percent drop year-over-year.
Received a badly formatted email on your mobile? 75 percent of you will delete it
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A survey by Constant Contact shows that mobile devices are more important than ever, particularly to those under the age of 30. The study reveals that 80 percent of smartphone owners say it is "extremely important to be able to read emails" on their mobile devices. But marketers take note -- if an email doesn’t display correctly, it's highly likely it will just get deleted.
High mobile email usage is hardly a revelation in itself, but the way the figures break down is interesting. Predictably it is the 18-30 age bracket that has the highest mobile usage, with 88 percent of users turning to their mobile for emails.
New York State picks up Microsoft's Office 365
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I'm a proud New Yorker -- I love my state. However, it has been a bit embarrassing lately with the scandalous Anthony Weiner and Eliot Spitzer dominating the local and national news. Today, Governor Cuomo and Microsoft announce some much needed positive news -- New York State has selected Office 365 for its 120,000 employees. This is good news, as it will reportedly save New Yorkers $3 million per year!
"Our agreement with Microsoft [...] will make collaboration among state agencies easier and increase productivity, in addition to saving approximately $3 million annually for taxpayers. This agreement shows the progress we are making in our efforts to make state government more resourceful while delivering results for New Yorkers", says Governor Cuomo.
Microsoft wants you to help save the environment
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Despite a pocket of stubborn deniers, the environment has a problem, and many of today's devices do not help this issue. No I am not going to preach Al Gore to you, but its a real-world issue that needs solving and Microsoft, a company built on modern technology is at least looking at ways of helping.
The company announces a new initiative designed at helping the cause. "Today Microsoft officially launched a new challenge and website that helps customers – companies and consumers alike – make environmentally conscious decisions when purchasing a new PC. The website features a short challenge and a five-minute video that helps people better understand the environmental impacts associated with buying, using and disposing of a PC", the software maker stated in an email today. The new site is designed to help with buying, using and disposing of technology, and full details were announced on Microsoft's Green Blog by Josh Henretig.
Google Street View lets would-be companions step inside Doctor Who's TARDIS
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Like many British people, I grew up with Doctor Who. Looking back, some of the episodes of my youth that had me hiding behind the settee in fear were laughable rather than scary, but back then we didn’t know any better. Doctor Who these days though is a much more polished affair, with better effects, more convincing aliens and improved storytelling.
If you’re a fan of the Doctor and have always dreamed of going on adventures in his TARDIS but have never been lucky enough to have the iconic blue police box materialise in front of you, now is your chance thanks to Google and a hidden Street View Easter egg.
Internet Explorer is the latest browser to get the Adblock Plus treatment
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It might come as a surprise, particularly if you are a Chrome, Opera or Firefox user, but Adblock Plus has not been available for Internet Explorer until now. Microsoft's web browser is the latest to gain the option to block advertisements. An experimental version of the plugin was released for IE a couple of months ago, but today sees the release of the official, final version.
The add-on has been a long time coming to Internet Explorer, and fans of the browser are likely to welcome it with open arms. If you've used the extension in other browsers, you'll have a good idea of what to expect -- although the name is something of a give-away.
Ubuntu Linux grants Firefox a stay of execution -- for now
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Ubuntu is one of the most popular Linux distributions. According to DistroWatch, it is the number two most popular, second only to Linux Mint (which is based on Ubuntu). So when Ubuntu makes a change to its default software, the Linux community takes notice.
There has been much speculation that Firefox would be replaced by Chromium as the default web browser on the next version of the operating system. However, Firefox fans can breathe a sigh of relief as Canonical announces the browser will remain as the default in the 13.10 version of the operating system.
Stockholders sue Microsoft over Surface RT's disastrous performance
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Microsoft is facing a class action suit brought by law firm Robbins Geller on behalf of purchasers of Microsoft Corporation common stock during the period between April 18, 2013 and July 18, 2013 (the "Class Period").
According to the suit, during the stated period, Microsoft "issued materially false and misleading statements regarding the Company’s financial performance and its tablet computer, the Surface RT" -- or to put it in laymen's terms, the company lied about the poor demand and sales of Surface RT, and about the earnings related to the tablet.
Elon Musk unveils Hyperloop
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Tony Stark is at it again. Oh wait, I mean Elon Musk, the man behind both Space X and electric sports car maker Tesla...oh, and co-founder of PayPal as well. The man needs a hobby. Fortunately he seems to have found one -- if you consider developing supersonic transit a hobby.
Today Musk unveils his initial plans for Hyperloop -- a brand new mode of transport which the entrepreneur describes as a "fifth mode after planes, trains, cars and boats". The project is a long way from being built, or even completely planned out, but it is fully underway in the initial stages.
BlackBerry considers selling itself to help boost BB10 sales
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The days of the CrackBerry are well and truly over. Years of declining sales as smartphone users move to iPhones and Android devices for their telecommunication needs has left the Canadian company floundering. In Europe, BlackBerry handsets account for just 2.2 percent of smartphone sales. In the face of stiff competition in a fierce market, BlackBerry is considering a potential sale in a bid to turn around the company's fortunes.
BlackBerry has seen its market share steadily dropping off over the years. In the second quarter of 2013, this stood as just 2.9 percent, down from 4.9 percent in the same period the previous year. A lot of hope was pinned on the launch of the BB10 platform and IDC's research shows that the company has benefited from steady progress since its release.
Jumpshot Q&A -- The automated tool that unleashes minions to fix your PC problems
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Being a tech-savvy Windows user can be both a blessing and a curse. Yes, you can fix whatever software issues arise on your own, without calling for help when you need it the most but, at the same time, friends, family, coworkers, neighbors or even people that you don't even know directly ask you to "come over" to mend their "broken" PC. And, there is a very good chance that no compensation is involved for all those hours spent in front of someone else's computer (hence why some of us tell the other person we're busy for the whole year, and always working or on vacation -- I'm exaggerating, but you get the picture).
Jumpshot is a company that promises to fix this perennial problem for both sides, through an automated tool which is designed to be used by tech-savvy users and beginners alike. How? Well, I chatted with the company's CTO and co-founder Pedram Amini to find out how it works, what it can do for you and, most importantly, whether it can solve the "tech support" issue that users have been dealing with since malware (or grime, as Jumpshot likes to call it) first hit Windows PCs.
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