Microsoft says Start menu app suggestions in Windows 10 are not ads

Earlier today I wrote about my surprise at the sudden appearance of what I referred to as an 'ad' in my Start menu. The comments the article gathered made for interesting reading, and it was clear that there was more than a little confusion and disgust at the prospect of the Start menu being used as advertising space. I mentioned in the article that I had contacted Microsoft for comment, and I've now heard back with some clarification.

First off, Microsoft insists that the promotion of apps in the Start menu is not advertising, merely the App Suggestions feature. The company stresses that no payments are made by software publishers to be highlighted in this way and explains that this personalized suggestion service is now rolling out to Windows 10 Pro and Enterprise users on the Insider program. Microsoft has more to say, but is it enough to allay the concerns of Windows 10 users?

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The eight critical issues holding back IT

The challenges of front line IT have become increasingly complex in recent years thanks to changes in technology, cyber threats and the sheer volume of work.

But what are the biggest challenges that IT teams face? A new survey by network monitoring company Ipswitch set out to find out and reveals the eight most critical issues that are holding IT teams back from achieving their innovation and operational goals.

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How to fix Windows 10's worst problems

Microsoft is rolling out cumulative updates for Windows 10 on what appears to be a weekly basis at the moment. These updates fix some problems, but not all. In some cases, they even cause more trouble, and because updates are mandatory, they get installed whether you like it or not.

The sheer number of system configurations out there mean that there are a lot of potential problems for Microsoft to deal with, but the good news is there are plenty of workarounds available to try in the meantime. So if you’re having problems with the new OS, try these solutions.

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How Microsoft Surface Book 'scarcity' will raise the fortunes of every OEM partner

"Out of stock". These are familiar words to diehard Apple fans. They go to a web site and select their preferred combination of features from a configurator page only to discover that the product they really want is "temporarily unavailable".

Such manufactured scarcity is de rigueur for customers looking to buy the latest shiny object from Apple's toy chest. However, as sales and marketing tactics go, it’s a fairly new concept for would be Windows device owners. Which is why many will be surprised to encounter an unfamiliar message when trying to buy the highest-end model of the recently announced Surface Book laptop.

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I had to help my dad uninstall Windows 10 over the phone

Yesterday I received a phone call from my mother asking to book a telephone appointment with my father. Being the computer literate member of the family has long meant offering computer support, no matter where I am or what I am up to. I've lost count of the number of times I've had to guide dad through the process of installing a piece of software or changing a setting. The problem this time? Windows 10.

Talking to my dad on the phone is not always easy. Firstly, while he can use a computer, he's never really got to grips with the jargon and it can be hard for him to explain what's happening at his end, and equally hard for him to quickly grasp my instructions. Things are further hampered by the fact he has been plagued with throat cancer, and endless surgery on his neck has affected his speech a great deal. Still... he had a serious problem with Windows 10 and needed my help...

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Microsoft's insane Surface Book price means it will be left on the shelf

At today's event in New York, Microsoft put on an impressive show. We were -- ironically -- expecting some surprises, and the announcement of the Surface Book meant we weren't disappointed; this is, after all, "the ultimate laptop". The looks are striking. The specs are impressive. The price tag is... eye-watering.

In a way, we should have expected some expensive hardware to be revealed today. With its Surface Pro range, Microsoft showed that it is not afraid to push up the price, but the Surface Book takes things a step further. $1,499 is the starting price. Make a few tweaks to the specs and you could find yourself relieved of a buttock-clenching $2,699. Is there any way to justify this price?

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Microsoft is back!

That grinding against wood and dirt you hear is the sound of Steve Jobs rolling over in his grave. Microsoft is back! And badass! Today's Surface event in New York City outclasses Apple by every measure that matters: Aspiration, innovation, presentation, and promotional marketing. Microsoft proves that it can build end-to-end solutions—hardware, software, and services—as good as, and better than, the company cofounded by Jobs. Even more importantly: Present the new wares well. Today's event was exceptional.

But there is a shadow looming in the brightness that will matter to some Microsoft customers and not to others: Cost. Surface Book, for all its seeming greatness, is a budget-busting laptop for the majority of potential buyers. The low-cost config, at $1,499, comes with 6th-gen Intel Core i5 processor, 8GB RAM, and 128GB storage. To get the discreet graphics demoed today, with i7 chip, 8GB memory, and 256 SSD, you will spend $2,099. Doubling RAM and storage raises the price to $2,699.

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Surface Pro 4 to feature a borderless display? What a terrible idea!

Infinity. Endless. Borderless. Today’s OEMs are obsessed with creating display panels that have no edges. Whether it’s Dell and its new XPS 13 (confirmed), or Microsoft and the forthcoming Surface Pro 4 (rumor), everyone seems to be jumping on the "bezel free" bandwagon.

What a terrible idea!

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Stagefright 2.0 vulnerability is here -- your Android device is probably at risk

Holy cow, Google, what the heck is going on here? Android should have been a Utopian-like Linux-based operating system that was secure and available to all. Unfortunately, the only things being made available to the masses are vulnerabilities. Quite frankly, the search giant is giving Linux a bad name.

When the Stagefright vulnerabilities were made public, it really underscored how broken the Android update problem is. Hell, people like me -- longtime Android users -- switched to iOS as a result. A lack of operating system updates from both manufacturers and cell providers means many users are forced to live with vulnerable devices -- not acceptable. Today, new vulnerabilities dubbed Stagefright 2.0 are revealed, and most Android devices -- since 1.0 of the operating system -- are now at risk.

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Such desperation, Apple

Look what email greeted when I rolled out of bed and in front of the computer this AM (Pacific Time). Apple Music wants my business. That's not happening. After signing up for the three-month trial, which ends September 30, I returned to using Chromebook Pixel LS and Nexus 6. The streaming service supports neither device, so, yes, I turned off autorenewal.

This brief post is a reminder to you to do likewise, if having signed up you're not planning to keep the service. Apple Music turns on autorenew by default, so if you want out, don't wait. Opt out now. On the other hand, if you enjoy the service, do nothing and listen. You're covered.

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Ongoing Windows 10 bugs leave me pining for 8.1 on my Surface 3

I am not a Windows 10 "fan boy". In fact, I’ve frequently expressed my dislike for many of the UI choices Microsoft made with the new OS. I’ve also noted how unstable Windows 10 can be for some users, and I’ve extensively documented my own woes attempting to upgrade an HP Envy x2 hybrid laptop (still no resolution to that one).

So, when I knew that I’d be writing extensively about Windows 10 -- both for BetaNews and in my capacity as an Industry Analyst -- I made the decision to invest in what I thought would be the best platform on which to test the OS and its myriad features: A Microsoft Surface 3. My thinking was that, to wring the best experience out of Windows 10, you need to give it a fully-compatible hardware configuration. And what better way to ensure such a configuration than by purchasing one of the very devices Windows 10 was designed to showcase?

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Is Android a dangerous monopoly?

I can't confirm Bloomberg's report that the the U.S. Federal Trade Commission and Justice Department allegedly are beginning a joint investigation into Google's Android licensing agreements. But I can explain what it means. Striping to the bones, from an antitrust perspective, there are two pivot points: Monopoly position and exclusive contracts. Then there is the broader regulatory agenda: Correcting (or preventing future) consumer harm.

Globally, Android is unquestionably a monopoly in the market for smartphones. However, its dominance in the United States is comparably muted by competition from iPhone. Based on smartphone subscribers, Android's share was 51.4 percent for the three months ending July 31, 2015, according to comScore. iOS ranked second with 44.2 percent. By cell phone manufacturer, Apple leads the market, with the same share, followed by Samsung (27.3 percent). Android is leading but declining—down 0.8 points, while iOS is up 1.1 points, from April to July.

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Don’t look now, but that iPhone-toting intern is eyeing your corner office!

You see them in the elevator with their shiny white earbuds. You hear them gabbing by the espresso cart while thumbing through their Instagram feeds. They’re the new crop of iPhone-toting corporate interns, and they’re out to take your job!

Not right away, of course. But eventually, somewhere down the line, when you’ve checked-in your last MDM code update and handed over your server room key card, they’ll be there. Watching. Waiting for their turn to "run the IT show". And if the author of a recently published article on the future of OS technology is to be believed, those interns will be dancing on the grave of the legacy Windows and Linux systems they just ripped and replaced with -- you guessed it -- Apple iOS.

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Amazon set to slash price of Prime membership for one day only

Amazon Prime is a good deal to begin with, bringing two day free shipping, video streaming of movies and TV shows, as well as original content, music streaming and even a Kindle lending library for those books you've been meaning to read.

For all of that you pay an annual fee of $99, which is not considered high by many users, given the benefits. However, some people still are afraid of the price because it's all at once -- they can't space it out in small monthly fees as the likes of Netflix offer. It doesn't mean it's bad, it's just bad perception for some customers.

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Giving Microsoft's Windows 10 Mobile strategy the crystal ball treatment

As the industry awaits the debut of Microsoft’s much delayed Windows 10 Mobile phone OS, many questions are circulating about which strategy the company should pursue going forward.

Some are arguing that Microsoft should abandon Windows 10 Mobile altogether and throw its lot in with CyanogenMod (or perhaps roll its own, rogue version of Android). Others are advocating a continued focus on delivering apps for Android and iOS first while leaving Windows 10 Mobile to languish as a low-priority, third option. And still others believe Microsoft should stay the course and leverage its strengths in the enterprise to reshape Windows 10 Mobile into an extension of the company’s entrenched productivity stack.

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