Facebook to target emerging markets with ads tailored to connection speeds
Equality for all is a utopian ideal, but Facebook has plans to treat its users differently depending on where in the world they are. Specifically, the social network plans to change the way adverts are delivered to people based upon the speed of their internet connection. In a blog post drearily entitled "In High-Growth Countries, Reaching People Based on How they Connect", product marketing manager Brendan Sullivan reveals details of the plans which will make better use of available bandwidth.
Facebook has analyzed internet usage in developing, growing nations, and determined that the majority of people in these areas get online via mobile networks. The speed of connections can vary greatly from place to place leading to a huge variation in experiences. Mark Zuckerberg is already involved in projects designed to help get more people online, but the company is also concerned about keeping advertisers happy. "High-growth countries" offer great potential for income streams, and companies need to be sure that their ads are being seen by the people they target.
91 percent of Americans concerned about online privacy -- 7 percent would change their name as protection
There are lots of reasons to be concerned about privacy online -- not least the spying carried out by the NSA and other governmental agencies. While some companies are trying to stick up for the rights of their customer, many web users have now taken to censoring themselves. New research by WP Engine shows that the level of paranoia is higher than many people may have thought -- a staggering 91 percent of Americans are concerned about their online privacy. This is interesting in itself, but the steps that web users are willing to take if they feel their privacy is threatened makes for particularly interesting reading.
Of course there are some people who would take things to the extreme, going as far as changing their name in a bid to protect their privacy, but others would take slightly less drastic action. In fact only five percent of those surveyed say they would take no action to protect their privacy. The most common reaction to feeling threatened is to change passwords (79 percent of people), but some would go further, admitting they would consider changing their email address (48 percent) or change their credit cards (48 percent). Well over a third of those surveyed (42 percent) said they would be willing to delete all of their social media accounts. Three percent of people indicated that they would even move house as a result of having their privacy threatened online.
Netflix won't tell your Facebook friends what you're watching
Netflix has bowed to customer pressure and rolled out changes to its recommendation feature that it hopes encourages deeper integration with Facebook accounts.
Users will now be safe to link accounts to Facebook without fear of automatically disclosing every minute of programming they have watched, which is something that has famously discouraged users from linking social media accounts to Netflix ones.
Buy your next Dell computer using Facebook, Twitter, Google+ or LinkedIn
Social media is a necessary evil for many. Even if you want to stay away from services like Facebook, staying in contact with friends and family may keep you tethered. I have tried to get away from Facebook many times, but much like Al Pacino in Godfather 3, "Just when I thought I was out...they pull me back in!" However, I do rather enjoy services like Twitter and Google+.
Regardless of your opinion of social media, there is one thing you cannot deny -- accessing other sites with your social media login credentials is very convenient. The idea of creating a unique username and password for every site you visit is foreign to many younger internet users. Today, Dell announces that it too is jumping on the bandwagon, by letting customers sign in and buy computers with their social media credentials.
Facebook could make explicit content more difficult to view
Facebook's own safety advisers are calling for new controls to be put in place that prevent gruesome images appearing on the social network after harrowing images appeared on one page in particular.
The new move is being proposed by Stephen Balkam, chief executive of the US Family Online Institute (Fosi), at the next meeting of Facebook's Safety Advisory Board after images of severed heads appeared on the social network courtesy of the Islamic State (IS).
Understanding Snapchat's valuation
Snapchat's valuation has soared from about $2 billion last year, when it reportedly declined an acquisition offer from Facebook, to $10 billion in its latest round of funding. Let's compare Snapchat's valuation and engagement metrics to those of other social networks/apps and attempt to understand the rationale behind this valuation.
While Snapchat is still a pre-revenue company, they are preparing to roll out their first monetization attempt this November. The service, called Snapchat Discovery, will allow users to view publications or video clips from advertisers. At this point, Snapchat may successfully monetize their user base before Whatsapp does. Of course, there are various monetization models available to both, that have already been validated by Asian messaging apps.
Paranoid much? Americans are now self-censoring online after Snowden's NSA revelations
The effects of Edward Snowden's revelations about the activities of the NSA continue to be felt. Internet users are now familiar with the idea that what they do online is possibly (probably?) being monitored in one way or another. Some users have taken to the likes of Tor in a bid to increase security and anonymity, but there has also been a more interesting side-effect. Figures released by "nonpartisan fact tank" the Pew Research Center suggests that a "spiral of silence" has developed as Americans start to censor themselves online.
The research group conducted a survey of more than 1,800 people in the middle of last year and found that while most people (86 percent) were quite happy to talk about state surveillance in person, less than half (41 percent) were willing to do so on Twitter (itself involved in censorship). This self-censorship is an interesting repercussion of the NSA's activities, and it seems that social network users have been hardest hit:
One weird trick -- Facebook to clear newsfeeds of click-bait headlines
Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article -- particularly on tabloid-style newspapers, magazine websites and sites peddling listicles -- is pointless or misleading. A suggestive question, the promise of sex, inappropriate references to the iPhone 6, the implication of free money... the possibilities for click-bait are virtually endless. It -- understandably -- annoys a lot of people, and it has annoyed Facebook enough for the social network to take a stand.
You've no doubt noticed that your Facebook newsfeed has become clogged up with countless "one weird trick", "ten ways to give her the best orgasm ever", and "you'll never guess what!" headlines. Now Facebook is taking steps to limit the appearance of such articles so that what users see is more interesting and relevant. In a post on the Facebook blog, it has been announced that two key updates are to be made: "the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format".
In India it is illegal to like blasphemous online content
In the latest blow for free speech, the government of the southern Indian state of Karnataka has passed legislation that makes it illegal to upload, share, or like content "with a view to hurt religious sentiments knowingly or unknowingly". Let's put aside the odd paradox of being able to have a "view" to do something, but to do it "unknowingly", and look at the history of this. Back in June, Karnataka police warned citizens about the type of things that were covered by the Information Technology Act.
Warning notices appeared in newspapers (of all places):
Twitter accepts removal requests for images of deceased, tinkers with timelines (again)
In the wake of the death of Robin Williams, Twitter announces that it will now accept image removal requests from relatives of deceased individuals. Williams' daughter Zelda was forced to leave Twitter having been inundated with a barrage of mocked up images of her deceased father.
In the aftermath of the actor's suicide, Twitter explained that it would improve its policies. The result is an update to the way in which death is handled on Twitter. The families of deceased people have been able to request the deactivation of an account, but now new rights have been introduced.
Celebrities and identity theft
America loves celebrities. Scam artists, the only criminals we refer to as artists, are well aware of our fascination with the lives and sometimes untimely deaths of celebrities, and exploit this interest through a number of schemes aimed at turning the public's fascination into the identity thief’s treasure.
The sad and tragic death by suicide of Robin Williams has become the latest opportunity for identity thieves to exploit a celebrity death for financial gain. In one Robin Williams related scam, a post appears on your Facebook page -- it often can appear to come from someone you know, when, in fact, it is really from an identity thief who has hacked into the Facebook account of your real friend. The post provides a link to photos or videos that appeal in some instances to an interest in Robin Williams related movie or standup performances. However, in other instances, the link will appeal to the lowest common denominator and purport to provide police photos or videos of the suicide site. If you fall for this bait by clicking on the link, one of two things can happen, both of which are bad.
Why Facebook Messenger for Android needs those permissions
Seeing Android apps requesting various permissions in order to install can be disconcerting for inexperienced users. How can one know if there is a valid reason to trigger them, or if an offering will maliciously use those permissions? Those are valid concerns, after all, as a third-party, that we have little control over, is entrusted with access to critical features, like the microphone or contacts list. In this day and age, you can never be too cautious.
Facebook has decided to drop the chat functionality from its Android app, asking users to turn to Facebook Messenger to message their friends. And, naturally, quite a few of its users, who are likely new to the offering and find themselves forced to use it, are voicing their concerns over its permissions, as they allow it to do some potentially dangerous things.
Top 10 Facebook scams to avoid
With Facebook's popularity rocketing, the social network became a target for scammers and malware peddlers, and social engineering attacks have only increased massively since it became a phenomenon.
So it's always handy to be aware of what current major scams are doing the rounds, so there's no danger of you being tempted into clicking and ending up with something nasty on your machine.
Internet.org brings free online access to Africa
Facebook is teaming up with mobile operators in Africa in order to bring the Internet to millions of people without online access.
The project, which is being headed up by an organization called Internet.org , is starting in Zambia and could bring benefits to millions who have no experience of the digital world, while also increasing Facebook's user base.
Dating site OkCupid freely admits lying to its customers
There was widespread condemnation of Facebook when it was revealed that the social network had been manipulating users' newsfeeds as part of a social experiment. Official complaints may have been made but it doesn’t seem to have served as a lesson for other websites. Now it transpires that OkCupid -- the dating website whose slogan is "We use math to get you dates" -- has been fiddling the figures in a series of experiments on its users. The weird thing is, the site is openly bragging about it.
In a blog post unashamedly titled "We Experiment On Human Beings!", founder Christian Rudder writes that "OkCupid doesn’t really know what it’s doing". Seems like something of an odd admission. The blog post details three experiments the dating site conducted on its subscribers. There must have been more because the post is prefaced with the words "Here are a few of the more interesting experiments OkCupid has run". Does "interesting" just mean "less controversial"? Who knows?
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