Apple bumps up the iPad's storage, drops Pro prices
Apple yesterday unveiled new iPhones and the Apple Watch Series 2, but did not announce any changes related to the iPad line. Some folks expected it to unveil new models, but the company had other things in mind for its popular tablets.
One of the main changes that Apple introduced with the iPhone 7 and iPhone 7 Plus is the bump in base storage to 32GB, up from the 16GB that previous models shipped with at the entry level. That is a change that Apple has quietly applied to the iPad line too, along with a drop in price for the Pro models.
Microsoft Surface Pro 4 ad implies iPad Pro is not a 'computer'
Apple and Microsoft target the same crowd with the iPad Pro and Surface Pro 4, but they go about it from totally different directions. The former has repurposed a consumer-oriented platform to handle the heavier loads required by prosumers while the latter has tweaked its full-fledged PC operating system to work on a tablet touted to be a laptop replacement.
It is this difference in approach which has proven controversial and, to stir the pot once more, Microsoft has released a new Surface Pro 4 ad to suggest that it is a real "computer" while the iPad Pro is basically nothing more than a glorified iPad with keyboard support. Surprised?
Logitech releases Logi CREATE keyboard for Apple iPad Pro 9.7
Tim Cook has been pushing the iPad Pro as a desktop/laptop replacement. You know what? He isn't wrong. Well, depending on a user's needs, of course. For many people, it just won't work -- Windows, Ubuntu, or OS X would be better. If all you do is surf the web, go on social media, or leverage a word processing app, it can be quite brilliant. Heck, it can even succeed at editing both photos and videos if your expectations aren't too high.
With all of that said, the tablet on its own is hardly a productivity workhouse without an important accessory -- a keyboard. Can you buy Apple's keyboard cover? Yeah, and it is pretty good, but many consumers prefer Logitech's Logi CREATE variant instead. Unfortunately, the backlit keyboard is only available for the 12.9-inch iPad Pro. Today, this changes, as the company releases the keyboard for the 9.7-inch variant too.
Apple's iPad Pro beats Microsoft's Surface... again
The tablet market has seen better days. In the first quarter of 2016 shipments totaled just 39.6 million units, which represents a 14.7 percent decline year-over-year. However, while the market is shrinking there is a category of slates which is gaining more interest from consumers.
That category is made up of so-called detachable tablets. Microsoft basically created it with the original Surface and Surface Pro four years ago, but now it is Apple which is reaping the benefits of its rival's efforts with the iPad Pro line. In fact, this is the second straight quarter when iPad Pro obliterates the Surface line.
Logi BASE is an elegant iPad Pro charging stand
If you are a fan of Apple's iOS, you may be intrigued by the iPad Pro, and rightfully so. Regardless of the screen size you choose, the elegant professional-level tablet is not only great for some business cases, but having fun too.
Today, continuing the elegance trend with the iPad Pro, Logi (a Logitech sub-brand) announces BASE. Leveraging the 'Smart Connector' charging pins found on Apple's pro tablets, the stand supplies electricity to the device while both propping it up and proudly displaying the iPad like art.
9.7-inch iPad Pro Preview
The more I use Apple's smaller Pro tablet, the less likely I am to reach for the larger one. I have tested the 9.7-inch and 12.9-inch tabs side-by-side since March 31st—and the bigger one is my primary PC (most days). Unquestionably, the behemoth is capable of replacing a laptop, as Apple CEO Tim Cook asserts. The smaller-size model is a fine notebook companion, and certainly can substitute sometimes. But more than two weeks using this surprisingly satisfying kit, I can't yet (and may never) recommend it as your next PC.
The 9.7-inch iPad Pro, which screen measures like all its forebears, falls into a category I griped about in September 2015: Apple products without purpose—or none that's easily obvious to majority of shoppers. Don't misunderstand. The technology under the hood is quite innovative, and I really, really, really enjoy using this tablet. But I'm not most people, and looking at the broader consumer marketplace, I see the device as being more for the few than appealing to the many; that is until the next release cycle, when current prices decrease. Now, putting aside these caveats, 9.7-inch iPad Pro is the device I most often grab first. Many of the benefits have purpose that is subtle. The question: Are they good enough for you?
Chuwi Hi12 -- a Surface Pro 4 and iPad Pro alternative at a fraction of the cost [Review]
The number of convertible tablets vying to take on Microsoft's Surface Pro 4 is on the increase. Some are more than reasonable competition while others are little more than cheap knock-offs. The absurdly low price of the Chuwi Hi12 might fool you into thinking that this 12-inch Chinese tablet falls into the latter camp, but you'd be wrong.
Costing an unbelievably low $289.99 (neatly below the promised $300 threshold), the Hi12 is not strictly a direct competitor to the Surface range... it lacks the all-important kickstand. So we're off to a great start with price, and the looks are certainly not to be sniffed at either; it's not a million miles away from iPad territory. But while looks and price are important, it's what's on the inside -- and how it works -- that matters, and the Hi12 does not disappoint.
There's something you should know about 12.9-inch iPad Pro [seventh in a series]
April 3, 2016 marks the first day that I truly could use Apple's over-sized tablet to replace my laptop. But I had to spend another $84, before California tax, to do it. Gadget reviewers who say that iPad Pro cannot be your computer are wrong. The apps, performance, and utility are there. Anyone creating content should consider this device as compliment to, or replacement for, an existing PC. The problem with 12.9-inch iPad Pro isn't what it can do but how much it costs to assemble what you need. This kit is far from budget-friendly, which also can be said of Microsoft's competing Surface Pro 4.
I started my iPad Pro sojourn on Groundhog Day, planning to use the device as my primary PC for 30 days. The objective: Apple CEO Tim Cook says the big-ass tablet can replace a personal computer, I want to see if he is right. The experiment isn't my first journey like this. I tried something similar during summer 2011 with one of the first Chromebooks. The path was a dead end. But Spring 2012, when new commercial models released, I started down the path again and never looked back. Google's Chromebook Pixel LS was my main computer before adopting the iPad lifestyle.
Apple knocks it out of the park by signing iPad Pro deal with MLB
When Microsoft signed a deal with the NFL, I was pretty surprised. While it isn't surprising that the football league took Microsoft's money to promote the Surface Pro, I was surprised that Apple let it happen. After all, the NFL is big business -- I would have expected Tim Cook to step in with his company's ubiquitous iPad instead.
Today, Apple essentially smashes the Surface Pro with a baseball bat, arguably outdoing Microsoft's deal with the NFL. You see, Major League Baseball will now be using iPad Pro tablets in the dugout. While it is debatable as to which sport will have a bigger impact on sales, one thing is undeniable -- there are many more MLB games played than there are NFL, though the NFL remains more popular attendance-wise.
Apple iPad scheme seeks to reclaim the tablet market and win the post-PC wars
Something surely seems missing from this week's Apple Event. A year ago this month, Apple introduced the svelte, 12-inch MacBook. That makes the little laptop ripe for refresh, but it is MIA. Following a media hoopla where the figurative fireworks failed to light, everyone should ask: What is Apple doing? The new 4-inch iPhone is little more than the 5 model introduced in 2012 with fresh internals. The 9.7-inch iPad Pro fits into a crowded category where Apple is mob in the room. Where's the innovation?
After watching the live stream, carefully reviewing what Apple executives said, and looking over device sales trends, I must say this: Either Tim Cook is stupidest tech CEO on the planet, or one of the smartest. The event's big takeaway is this: Apple is trying to corner a faltering computing category on the presumption it's the next big thing. Cook takes great risk in search of greater rewards. If he's right, Apple may come to dominate the next personal computing platform—even as Android armies spread across the planet. Everything hinges on these: Will tablets replace PCs and can Apple become the overwhelming market share leader, regaining dominance held six years ago?
Apple's 9.7-inch iPad Pro is a smaller laptop alternative
At Apple's event today, it was the iPhone SE that people were intrigued to find out more about -- but there were plenty of other things to get excited about as well. In addition to the launch of iOS 9.3, it also announced a new 9.7-inch iPad Pro.
The reason for releasing a Pro device with these dimensions is that 9.7-inch remains the most popular size for iPads -- with more than 200 million units sold. It's not just the size of the screen that has changed, however.
How to watch Apple's iPhone SE event live from iOS, OS X and Windows 10 devices
At the Let us loop you in event, Apple will unveil the smaller iPhone SE. The new smartphone is expected to attract more consumers to the brand, specifically folks who are looking for a more manageable, and perhaps more affordable, iPhone. Also in the cards is a new iPad Pro slate, which just like the aforementioned device, is expected to feature a smaller screen, in line with iPad Air 2.
Let us loop you in is shaping up to be an exciting event, and, if you are interested in watching it live, you will be able to tune in later today for the unveiling of the new iOS handsets. Here is what you need to know.
Apple, bring on the 9.7-inch iPad Pro!
Not too long ago, we were talking about tablets as PC replacements. Consumers were buying them in droves, losing interest in desktops and laptops. Apple's iPads ruled supreme, dominating this space from afar. Fast forward to today and we are talking about the slate as a has been, as it struggles to command the same levels of attention.
For Apple, which was used to posting record numbers every single quarter, it is an especially troublesome trend. The company started the tablet craze, after all, when it showcased the first iPad six years ago, and now sales figures are lower and lower as the quarters go by. However, the productivity-oriented iPad Pro appears to be bucking the trend -- could a smaller version do the same?
My journey from iPad Pro lemon to Apple lemonade [sixth in a series]
My previous post in this series begins: "I cannot presently recommend Apple's big-ass tablet as a laptop replacement—using the official-issue Smart Keyboard". The statement is retracted.
Apple PR contacted me after the story published, asserting that the short battery life I experienced was abnormal behavior. Seeing as it was the last day to return iPad Pro under T-Mobile's buyer's remorse policy, I took the assertion at face value and returned the rig. The exchange interrupted my plans to use the tablet as my primary PC for a month. From today, the clock resets to zero, and I start over.
Huawei MateBook first-impressions review
At MWC 2016, Huawei has announced the MateBook 2-in-1 tablet, entering an ever-growing market already populated by the likes of Apple’s iPad Pro and Microsoft’s Surface Pro devices.
Aimed at business users, the Intel-powered MateBook provides the mobility of a smartphone with the power and performance of a laptop, enabling the modern mobile workforce to work anytime, anywhere.
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