Big news will be coming out of Anaheim, California today as Microsoft holds its BUILD developer conference, which is expected to focus largely on the next frontier of Windows development: the cross-platform Windows 8.
Your friend and mine, Betanews managing editor Joe Wilcox will be covering the event, and early leaks suggest that he might be heading back to his hotel room today with a brand new Windows 8 developer tablet from Samsung, which is pictured above.
Can you hear it? Can you hear it coming? Microsoft's Windows developer conference is almost here. BUILD kicks off September 13 in Anaheim, Calif., and it's going to be big, big, BIG. Microsoft will give Windows 8 its formal unveiling -- everything else before was just movie previews. No new Windows version is really official until Microsoft presents it to developers.
But there's more. Microsoft moved its annual Financial Analyst Meeting from July to September, coinciding with BUILD. It's a colossally smart move. Wall Street geeks and technophobes will have chance to get caught up in the energy and enthusiasm of Windows 8 -- and Windows Phone "Mango", too. Microsoft really needs to energize analysts about these products and how they're not so much the past but vital forces for the so-called post-PC era.
Microsoft's BUILD developer conference is almost here (save the date, September 13). It's going to be a big event for Microsoft and the official debut of Windows 8 (c`mon, you know there's going to be a developer beta).
Apple could spoil it all, with one of its famously-timed leaks or official product announcements. With iPhone 5's launch expected as soon as October, timing would be right for an Apple spoiler. Blogger, news media and Wall Street obsession about Apple is sure to succumb to a competing gravity well that pulls attention and online posts/print stories from Windows 8 during its special week.
Windows isn't the only makeover going on at Microsoft this week. Alongside today's Windows 8 preview, Microsoft also announced the BUILD conference, what had been PDC 2011. Microsoft previously announced the developer conference during MIX11, in April, for Sept. 13-16 in Anaheim, Calif. BUILD is the same event, made over, and with new name.
What a name! The connotations are loaded, and Microsoft is doing good job endearing them. From Microsoft: "BUILD what you DREAM." "BUILD with Windows 8."