Xbox One hits the airwaves with new TV ad
Microsoft's partnership with the National Football League has entered the spotlight recently, thanks to the software giant releasing details explaining what the marriage of technology and gridiron means, as well as a confirmed release date for the Xbox One. Now with the season officially underway (apologies to Ravens fans) the software maker launches a commercial to promote both the console and the deal.
A new 30-second ad for Xbox One features the football experience of using the console -- no, not Madden 25, though you can get that, but the real games, as well as the fantasy ones.
Mark your calendar -- Xbox One arrives November 22
Summer is over, the nights are getting cooler and thoughts turn to... holiday shopping season, of course. 2013 promises to be a big one, with Windows 8.1 devices on the market and a new round of console wars ready to heat up consumers in overcrowded retail outlets around the globe.
Sony plans to launch its competitor, the PS4, on November 15, and today we learn that Microsoft will follow its rival into the market, albeit one week later, on November 22. Both consoles will be awaiting shoppers on Black Friday -- providing there is any stock left by that point.
Sony announces PS4 release date
At a press conference at Gamescon, Sony revealed the information that hundreds of thousands of gamers have been waiting to hear -- the official launch date of the PlayStation 4.
And there’s not all that long to wait. In just over three months, on November 15 to be precise, the eagerly anticipated console will be made available in the US and Canada.
ID@Xbox gives indie developers the chance to sell games directly on Xbox One
Becoming a developer for platforms such as iOS and Android is relatively simple, but the same has not always been true for anyone looking to break into the world of serious gaming. Microsoft is keen to help out, and the new Independent Developers @ Xbox (ID@Xbox) program aims to make it possible for small-scale devs to work in the same arena as the big players.
At Gamescon, Microsoft today unveils details of the program and Director of ID@Xbox, Chris Charla, is keen to welcome the next generation of developers who will usher in a new breed of games. The scheme will enable developers to publish their own games on Xbox One and gain access to the same development kits and resources that are already available to leaders in the market.
Microsoft announces Xbox One’s games line-up -- 38 percent of the titles will be exclusive
The Xbox One has had a lot of press since it was first announced back in May, with most of the coverage concerning the ever changing details of the console -- the removal of the DRM features, the backtracking on needing Kinect to use the device, the dropping of eight of the planned launch countries…
While the Xbox One might be a very different animal from what was originally revealed, one thing at least remains the same -- the console will play games. And today Microsoft revealed the list of titles available for the console.
Microsoft details how Xbox One game-sharing will work
With the lead-up to Xbox One, there was initial controversy, mostly surrounding the "always-on" feature, or potential for it. After the official announcement detailing the console, the company did an about-face, resulting in the "Xbox 180" nickname. The problem was, this not only took away potential DRM concerns, but also some rather cool features that many were looking forward to.
Today Major Nelson laid out the plans to fix this for the many customers who wish to have this service. Thanks to the vocal few, the features will now come at a price.
Xbox One gets an early unboxing
Microsoft's next-generation console...ahh...living room entertainment hub will not ship until this November, but still promises to light up the holiday shopping season. The company already showed it off and announced games, plus my colleague Derrick Wlodarz recently laid out very good reasons why he expects this war to be won by Xbox, as opposed to Sony and its PS4, which is expected around the same time.
Now potential customers can get one more sneak peak at what to expect. In a new video from Xbox Live chief Larry Hryb, better known as MajorNelson, the new console is unboxed -- something many a person likely hopes to be doing themselves this holiday season.
Four big reasons Xbox One, not PS4, will win over the masses
With Microsoft's recently-announced reversal of its anti-consumer DRM policies for the Xbox One, the next gen console war has suddenly been brought back to a level playing field. It's no longer a battle of who had the upper hand at E3 this year, who does/doesn't require impractical internet connectivity 24/7, or whose specs are better on paper. The most hated DRM underpinnings on the Xbox One have been unequivocally rescinded, meaning that we can finally have an honest discussion of what the two next gen consoles will offer apples-to-apples.
While Sony has been squarely riding its momentum on cruise control since E3 this year, trying to keep the debate on its terms after usurping Microsoft in the opinion war, reality is coming back into the middle ground finally. And seeing that we are just months away from these hotly anticipated console launches, Microsoft is slowly unraveling its winning plans for the Xbox One.
Microsoft takes ownership of XboxOne.com
The first time we heard the name of Microsoft’s forthcoming next gen console was when the company announced it at the reveal back in May. Part of the reason for keeping it so successfully under wraps was that Microsoft didn’t register any domain names in advance.
Unfortunately for Microsoft, XboxOne.com and XboxOne.net were already taken. Unfortunately for the owner of those domains -- an individual living in the UK who had owned both since 2011 -- Microsoft wanted them.
Who needs gamers? Microsoft targets small businesses with the Xbox One
When Microsoft revealed the Xbox One two months ago it pushed the next generation console’s entertainment features, playing down the device’s gaming prowess. The message was clear. The Xbox One is an entertainment hub that can do games, not a games console in the traditional sense.
Microsoft is pursuing an audience outside its (once) loyal gaming community, and having targeted non gamers with talk of TV shows and music, the obvious next step is to pitch the Xbox One as a full blown business system, right? Wait, what?
Developers can get the new Kinect for Windows sensor direct from Microsoft for $399
The Xbox One comes with a new and seriously improved Kinect sensor. Windows users will be able to get their hands on the same sensor at some point in the future, but if you’re a developer you can register your interest now and get one in November, several months before it goes on sale to the general public.
The developer kit costs $399 (or the local equivalent) and comes with the sensor and all the tools you need to build your own applications. There’s limited availability so if you want to be among the first to have one you’ll need to apply now.
Will the Xbox 180 ensure continuing high game prices?
I’ve been watching Microsoft's handling of the whole DRM, region lock, and used game PR fiasco with interest over the past two weeks, and while I personally did not have any problem with any of those restrictions, many of you did. On June 19, Microsoft did something that seems to have shocked the world: it listened to customer feedback. Despite reportedly strong preorder sales, Microsoft decided to reverse its decision on the always-on internet connection as well as the game rental, resale, and gifting restrictions.
I personally have mixed feelings about it all. While I applaud Microsoft for listening to its customers, something tells me that in the long run easing up on the game resale industry may not be the best thing for consumers. I’ll explain.
Critics may have won the DRM battle, but Microsoft will win the Xbox One war
Yesterday, when I first heard the rumors that Microsoft was going to be dumping the Xbox One’s DRM restrictions -- dropping the regular internet checks and making it easier to share and trade games -- I was skeptical. But then news sites began reporting the story, citing reliable sources, and Microsoft removed the Xbox One Q&A page from its website -- clear confirmation big changes were afoot.
Faced with a tide of anger from gamers, and overwhelming negativity towards certain aspects of its forthcoming entertainment console, Microsoft did something no one expected -- it reversed its stance on DRM and went back to the old ways. It was a surprising decision.
Hey Microsoft, here’s another ball! Try not to drop this... oh
If I worked for Microsoft, and my sole job was to come up with products that divided opinion and alienated many previously loyal users, I reckon I would be due a promotion about now.
While some divisions within Microsoft are doing a great job (Bing and Outlook.com spring to mind), you have to wonder what the bloody hell is going on when the tech giant is able to so badly foul up not only Windows but Xbox too.
Xbox One angers hardcore gamers, gives PS4 a head start
The gaming market isn’t what it used to be. With smartphones and tablets able to play high quality single and multiplayer titles, the casual gamer really has no need for a dedicated gaming console. Both Sony and Microsoft knew this when dreaming up their next generation consoles and took strategic decisions to keep them in the game (pun intended).
After the Xbox One reveal it was clear that Microsoft’s focus is now on casual and non-gamers. The whole presentation was a pitch for an all-in-one entertainment system rather than a traditional gaming console.
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