Your mobile is no 'match' for Windows Phone
Microsoft's Ben Rudolph caused a stir during the Consumer Electronics Show back in January. He showed up with his Windows Phone and challenged speed tests -- to show people with other devices how fast the Microsoft mobile OS was. With that humble beginning the "Smoked by Windows Phone" phenomena was born.
That whole concept certainly paid off in media attention with Rudolph going on mini tours of Microsoft stores, exportation to Nokia stores in other parts of the world and a whole advertising campaign launch. In fact, Rudolph states that the company, along with Nokia, ran "over 250,000 challenges in 54 countries".
Cloud marketing and sales software Seismic launches on Windows 8
Enterprise content management application Seismic launched in the Windows 8 app store today, bringing Microsoft's new operating system its cloud-based method of managing branded marketing and sales materials in a single, touchable interface.
Seismic began its life under the name Nu:Pitch last year, and was originally a somewhat humble Powerpoint application that could pull data from Microsoft CRM Dynamics, Salesforce, and other libraries so presentations with live business intelligence could be completely portable.
Samsung releases ATIV video ad highlighting the new Windows lineup
Unlike Microsoft that showcased Surface on more than one occasion or Nokia that pitched the Lumia 920 against the iPhone 5, Samsung mostly kept quiet about its Windows 8 and Windows Phone 8 lineup. Breaking the silence, the South Korean company introduced a video ad featuring ATIV devices today.
Portraying ATIV devices as crisis-solving solutions, the advertisement introduces the company's Windows Phone 8 smartphone, the ATIV S and ATIV Smart PC (Pro), Windows RT (8)-based tablet as devices suited for active businessmen such as Hunt. Using the latter device he's shown editing a PowerPoint presentation on the go, and also uses the S Pen stylus to add notes. Then the central role is taken by the former device, using the included Office suite allows a colleague to edit an Excel workbook.
Steve Ballmer should pitch more Microsoft products
Microsoft's CEO may be a smart guy who can stand in a room of geeks like one of them. But Steve Ballmer's legacy is marketing. It's what he did before joining Microsoft and for much of his early years with the company. Colleague Mihaita Bamburic calls out a new Windows Phone 8 commercial that Ballmer narrates.
Oh yeah. Don't stop there, Microsoft. The new advert is "Meet Steve. See his Windows Phone". Do a series of "Meet Steve" adverts using all kinds of Microsoft products. People relate to people, and nothing resonates more than those who are hugely successful. Make Ballmer the person other folks aspire to be.
Amazon sees opening, attacks iPad Mini
If you haven't been to Amazon for a day or so, do visit and check out the guerrilla marketing before it's gone. The online retail giant has revamped its ever-changing home page to directly take on iPad mini. A graphic compares iPad mini with Kindle Fire HD -- highlighting differences such as display resolution, HD playback and stereo instead of mono. Of course, the glaring difference is the price -- $329 versus $199, Apple's device being the more expensive.
Last week, Amazon boasted that the day after Apple announced iPad mini, $199 Kindle Fire HD had its biggest sales day ever, implying that many people waited to see the competition and then went for the Amazon product instead.
New Samsung ads claim Galaxy S III makes you cool
Rather than beat a dead horse by continuing "The Next Best Thing is Already Here" campaign Samsung is playing the cool card in three new commercials for the Galaxy S III smartphone.
If the idea is to deliver memorable video ads, Samsung probably is on the right track by highlighting various functionality in different contexts that actual customers can relate to (or at least wish they do). Let's take the working dad that is about to leave on a "Work Trip". The family walks him to the car, but just before leaving the kids say they made a video for him to watch on the airplane, which is shared afterwards using S Beam. Then the wife steps in and tells her husband that she also made a video that he "probably shouldn't watch on the plane," then yet again uses S Beam. Pretty cool without overdoing it.
'Chief Digital Officer' is the next hot executive title, says Gartner
For the last couple of years, there has been an increase in corporate executives being assigned to a post known as Chief Digital Officer. At the Gartner Symposium/iTxpo 2012 on Monday, market research company Gartner predicted that by 2015, as much as 25 percent of all organizations will have a Chief Digital Officer in their executive staff.
The first decade of the 2000's saw a dramatic rise in two technology-centric executive offices: the Chief Information Officer (CIO) and the Chief Technology Officer (CTO). Depending upon the environment in which they work, these executives do different things. Generally speaking, however, a CIO is the head honcho of information systems and IT, and a CTO is an individual chosen to bring broader technological vision, direction and management to a company or government, sometimes outside of the realm of what could be considered IT.
Tough luck, iPad, Android owners read tablet publications more often
More Americans are discovering what I did, after buying the original iPad more than two years ago: Reading ebooks, magazines and newspapers on a tablet is an immersive experience and often much more satisfying than print. Today, comScore says that in August, two out of every five US tablet owners read a newspaper or magazine and one in 10 did so almost every day.
The numbers' meaning is greater when taken in context of another. Pew says that during the same month, one in four Americans used a tablet (22 percent as owners, 3 percent borrowing one belonging to another household member). Make no mistake, magazines and newspapers are going digital in ways like nothing seen on the Internet, because of publishers' ability to deliver richer content -- at that, more frequently -- and actually make money doing so.
No one can accuse Microsoft Surface marketing of copying Apple iPad
That didn't take long. A day after debuting the first Windows 8 TV commercial, Microsoft puts out another -- this one for Surface. There's a theater of the bizarre quality about the ad spot, which features lots of folks dancing with tablets. I half expected to see digitally-inserted cameos with Fred Alistair and Ginger Rogers. No one could accuse Microsoft of copying Apple iPad marketing, that's for sure.
The commercial focuses on Surface's attachable keyboard and pop-out stand and the click sounds they make. There is lots of action centered around clicking. You won't learn anything about what Surface does from the one-minute jig or how much the tablet costs (oh, do we want to know). But people will remember the commercial, the slate and the colorful Modern UI. That's the whole point of advertising: get people to remember something.
Windows reimagined: 'Only Want You'
Well, hello, Windows 8 advertising. Microsoft smartly chose tonight's "The Walking Dead" season 3 premiere (and perhaps other programs I didn't watch) to kick off marketing for the new operating system. Considering post-PC advocates treat Windows as something like an undead creature, there's certain appropriateness to using the popular AMC series.
I'm stoked about the first commercial, "Windows 8 is coming soon", which begins with blast-off countdown "10, nine, eight, eight, eight..." I love the exploding laptop, because everything is changed, baby. The spot moves fast, uses jump cuts to bounce around and tells you absolutely nothing specific about Windows 8 other than release date: "10-26-12".
Windows 8-Nexus 7 packaging separated at birth
What the frak? Did Microsoft hire the same artist for Windows 8 packaging that Google used for Nexus 7? Because I am absolutely struck by similar color choices and graphic fluidity. You wouldn't confuse the boxes on a store shelf, because the products would be nowhere near one another. But one wonders if Google tapped a new trend in graphic box design, and Microsoft just copied along.
Before posting, and as sanity check, I asked colleague Tim Conneally about the boxes. "The similarity is kind of shocking", he responded. "That gunmetal grey color was nowhere to be seen in tech two years ago".
Microsoft Store is EVERYWHERE
There is no appropriate way to express how aggressive will be Microsoft's retail blitz to support the launches of Surface, Windows 8 and Windows RT (on October 26) and Windows Phone 8 (on October 29). In 18 days, the software giant will have retail shops open in 27 states and three Canadian provinces. Many of the locations will be what Microsoft calls "holiday stores", which are more kiosks than shops but retail presence nevertheless. The company announced the pop-up shops about a month ago, but as important product launches approach the sudden retail blitz takes on looming significance.
The stores' importance cannot be understated, and their value is much bigger than selling new products. The shops will create big brand presence during the holidays and give many shoppers reasons to buy something with a Microsoft logo rather than the bitten fruit. (Say, if there's a bite out of the Apple, shouldn't that make it forbidden fruit in the classical biblical/literature sense or used goods from a purely commerce perspective. I certainly wouldn't pick a bitten apple from the grocery store. Funny that Apple's partially eaten logo doesn't put off more people.)
Samsung brand perception rises, as Apple falls
They say the apple doesn't fall far from the tree. But it does.
Samsung's brand has recovered from a disastrous low, demonstrating the benefits of aggressive, compelling marketing and the pitfalls of a competitor's public product problems. Make no mistake: Samsung's snarky attack ads, which make fun of iPhone idolators, are as effective today as they were when first aired in November 2011. The perception change, which puts Apple's brand lower, also shows the damage done by iOS 6 Maps and dissatisfaction with the company's response.
Apple voted the coolest brand in UK
I spent a long time chatting with prospective iPhone 5 purchasers at my local Apple store at the weekend. I wasn’t queuing up with them, just getting feedback on why they were so keen to buy a handset that isn’t, frankly, the most amazing or revolutionary device Apple has ever produced. The reasons I received ranged from: "I’m out of contract and need a new phone" to "I buy everything Apple makes".
I also got a lot of the "iPhone is the coolest phone", responses. Even when Apple messes up, people still love the company. Its phones may no longer be the fastest or arguably the best, but they still have a magical "cool" quality about them, as does Apple itself.
'The Next Big Thing' isn't iPhone 5
Samsung has revived its "The Next Big Thing is Already Here" marketing campaign with new videos, one of which posted about an hour ago to YouTube. Like its predecessors, the 90-second spot mocks people waiting in line to buy iPhone, something going on right now at Apple Stores around the globe. Doors open at 8 am local time on September 21 for iPhone 5's official launch.
The South Korean electronics giant started the ad campaign in November 2011, following release of iPhone 4S. This year, the commercials come first and are sure to continue afterwards. This spot carries forward the storyline for at least one character -- that is for anyone who has watched the series. It's clever storytelling for advertising.
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