Social Media

Apple is a company that, generally speaking, likes to keep itself to itself -- but that's not to say it doesn't like to keep its finger on the pulse and learn about what others are talking about. This is demonstrated perfectly by the company's latest purchase. This time around Apple has invested a reported $200 million in Topsy Labs, a social media analytics firm that specializes in monitoring trends on Twitter.

Topsy has access to every single tweet sent since Twitter inception back in 2006, making it the most extensive database of the micro-blogging service. The information available through Topsy is the sort of data that would prove immensely useful to advertisers, but at this stage it is not clear just how Apple intends to use the information. Topsy Labs' tool can be used to monitor trends on Twitter, check the topics that are being discussed, as well as determining the success and impact of online campaigns.

More than half of Black Friday sales were conducted online this Thanksgiving according to figures collected by Consumer Electronics Association (CEA). A 10 percentage point increase means that a massive 55 percent of people who shopped for technology products on Black Friday did so online, and both online and offline, consumer electronic devices accounted for more than a third of sales. Shopping started as early as Thanksgiving Day itself with more than 39 million shoppers hitting the stores. But how many of these purchases represent good value for money?

Some 35 percent of all sales this weekend were taken up by tech devices. Of this number, tablets accounted for 29 percent of purchases, which is hardly surprising when you take into account that the likes of Microsoft are dramatically reducing the price of Surface tablets -- there are a number other outlets that have followed suit with this particular tablet as well as numerous others. In the first two days of the holiday weekend sales, 24 percent of tech sales were taken up by headphones, 21 percent by game hardware, 19 percent by smartphones and 17 percent by laptops.

***Warning! There are no spoilers ahead!***

Whether you're a fan of Family Guy or not, you can’t help but have heard that there has been a big storyline -- there was no need to seek out the news, you could just sit back, let it wash over you and absorb it by osmosis. I love Family Guy and I'll admit to getting seriously pissed off at a friend of mine who spilled the beans on Facebook. No warnings, he just straight out announced what had happened in the show. What a bastard! But he wasn't the only one.

Time magazine's Person of the Year is an annual tradition, dating back to Charles Lindbergh in 1927. The tradition has continued ever since, encompassing such luminaries as Mahatma Gandhi, Franklin Roosevelt, Winston Churchill and controversial figures such as Joseph Stalin, Adolf Hitler and twice Richard Nixon.

This time around, the news magazine is asking for help, and seeking it from Twitter. However, before your ego swells, the publisher is only taking your vote into consideration, not making it the deciding factor. "While the choice is ultimately made by TIME editors, this will give everyone who's interested an unprecedented chance to air their opinion and cast a vote before the final decision. Using Poptip, TIME will gather votes on Twitter, where readers can weigh in on who made the biggest impact in 2013 via Tweets", says Twitter's Andrew Fitzgerald.

It's an indication of the impact of social media that Twitter is now often the first place where people learn of major news stories. But that's a double-edged sword because it can be hard to know how accurate the information you're reading is.

From today Twitter is making it easier for government organizations and charities in the UK and Ireland to make timely and accurate information available via Twitter Alerts. The alerts service launched in the US, Japan and Korea in September of this year and has already been used by a number of public services to share information during emergencies involving public safety, bad weather and so on.

It would be a strange week if Google didn’t steal a few headlines, and this week saw the introduction of new quick actions to Gmail as well as the launch of a series of online tools to help with the aftermath of the Philippines typhoon. Changes were also made to attachments in Gmail so it is now possible to download files directly to Google Drive. After the launch of the Nexus 5 -- which Brian was not blown away by -- Google also started to roll out Android 4.4 to Nexus tablets -- Mihaita was on hand with a guide to manually upgrading for anyone who did not want to wait for the OTA update to arrive. The news wasn't so good for the Chromebook 11 which was taken off sale after problems with overheating chargers. Google won a court battle after a judge ruled that the scanning of books is not illegal.

This week it was revealed that while BitTorrent still accounts for a large proportion of web traffic, and usage has actually increased in Europe, in the States there has been a drop in traffic. Anyone who seeks entertainment through other channels will be pleased by the fact that Roku streaming boxes can now be used to access Disney and ESPN channels. The Netflix channel was also updated with a new look.

Canadian maker BlackBerry is expanding the reach of its BBM service through the latest update for the iOS app, that now includes support for non-cellular Apple-branded devices. As a result, Wi-Fi iPad and iPod users can also communicate with their BBM-using friends, as the app no longer limits access only to iPhones and 3G/4G iPads.

BlackBerry has yet to bestow non-cellular Android devices with the same ability, as BBM is still listed as being incompatible with tablets like the Wi-Fi 2013 Google Nexus 7 even in the latest version of the app that arrived yesterday. Now let's take a look at what (else) the Android and iOS updates for BBM add.

After a long wait Vine is now available on Windows Phone 8, officially bringing its popular six-second videos outside of Android and iOS. The app arrives in Store with a respectable feature set, including free and unlimited clip uploads and social network integration with Facebook and Twitter.

Vine takes advantage of built-in Windows Phone features, such as live tiles and camera lenses, as the app allows users to pin the Vine camera and their favorite accounts and channels on the homescreen and trigger the Vine recording mode from the built-in camera app (or third-party camera apps that support lenses, like Nokia Camera).

I tell BetaNews writers that when assessing anything ask: Who benefits? Then: Who benefits first? Both questions are top of mind as I absorb yesterday's stunning YouTube changes: Integration with Google+ comments.

Commenting is an ongoing debate in our newsroom. I have long advocated that we eliminate anonymous responses to stories. I'm identified. Why shouldn't commenters claiming I "pull ideas out of a monkey's ass" also be identified? I stand naked in the light, while they cower in darkness. But in wake of whistleblower Edward Snowden's stunning disclosures about NSA spying and corporate giants seeking more information about us -- yes, I wash both hands after peeing, thank you very much -- my views about anonymity are changing. I can't control the NSA but can exercise limited restraint with Google. I begin by asking about YouTube identified commenting: Who benefits first?

Today Twitter makes its debut on the New York Stock Exchange (NYSE). In typical Twitter style, the company announced its share price via tweet, ending weeks of speculation about the price point that would be decided upon.

Rather than the anticipated $15 to $20, the IPO (Initial Public Offering) of 70 million shares are up for grabs priced at $26 each -- effectively valuing the company at $18.2 billion.

Digg once ranked as a top site on the web when it came to finding the latest and biggest stories. Things went a bit downhill in recent times, but the company has been working on a phoenix-like resurrection, pulling itself from the ashes. The social news site has launched its Google Reader-replacement, in the form of Digg Reader, fresh on the heels of the shuttering of the once-popular RSS web app.

Now Digg goes all-in on video, stating "we're proud to announce that we've launched Digg Video, a section of Digg solely dedicated to collecting and promoting the best and most interesting video content on the Internet. It’s the Digg you already know and love, just in video form".

Four months ago, I embarked on a grand adventure. I boarded train Google+ and departed from station RSS. I left behind Feedly and my list of carefully curated subscriptions. Google Reader's demise set this new travel plan into motion. The search and information giant's social network would be my major -- really only -- source of news. Hey, other people rely on Twitter! I put Plus first.

I live the Google lifestyle, as many of us do everyday, but more than most people, by using Androids and Chromebook Pixel as my computing devices. But strange thing happened during my travels. Rather than find a broad, eclectic group of people, I increasingly encountered Google fanboys, which I am not. Rather than expand my horizons, Google+ shrinks them.

From technology that watches you in the supermarket, to social networking’s attempts to make the ads we see more relevant, the advertising industry is becoming cleverer at getting its message in front of the right people.

But is scanning emails, as Gmail does, a step too far? A survey commissioned by Outlook.com in the UK has found that 84 percent of people disapprove of email service providers scanning messages in order to target online adverts.

Silver surfers are a more important market than generations X and Y yet are often ignored by technology companies according to new research by Gartner. With many markets now having an aging population, technology designers and marketers need to refocus on the opportunities offered by older users.

Speaking at Gartner Symposium/ITxpo on Australia's Gold Coast, vice president and Gartner Fellow David Furlonger says, "In recent years, technology decision makers have focused their work largely on the perceived wants and needs of younger demographics. They have created and sold products targeted explicitly at an already-saturated market of financially poor 'digital natives' in Generations X and Y. This emphasis on the young is unsurprising, since many technologists are themselves part of these younger age groups. However, it is a very serious mistake, because it neglects the most promising technology market demographic of all: the affluent, increasingly technologically sophisticated older generation we are calling the 'silver surfers'".

In mid-August 2012 Google decided to give a select number of users custom URLs for their Google+ profiles. My colleague Joe Wilcox is one of the lucky few who received one. The change would make profiles easier to link to and share as the address is simpler to remember, read and write, with the Plusser's name replacing the string of numbers usually associated with it.

Late-yesterday, Google announced that all Google+ users will be able to take advantage of custom URLs for their profiles. The option is rolling out "throughout the week", to those who meet the search giant's permissive eligibility criteria.