Trade in your MacBook and Microsoft could give you $650 off a Surface
Apple is clearly hoping you'll spend your hard-earned cash on making your next laptop a new MacBook Pro, but Microsoft has other ideas. If the lure of the Touch Bar is not enough to convince you to buy from Apple, Microsoft is dangling a carrot to sway you towards a Surface.
As the company has done before, Microsoft is offering a trade-in program for anyone willing to ditch their old MacBook in favor of a Surface Pro 4 or Surface Book. If you're ready to make the switch, you could save up to $650.
Apple is out of touch
I am not an Apple fanboy, but I have defended the company's decisions and philosophy more times than I can remember. And for good reason. But, looking at the new MacBook Pro line, I am finding it hard to see where that "touch of genius" is. What exactly makes its latest laptops anything more than glorified MacBooks?
Apple has never been afraid to take risks and innovate. But with the new MacBook Pros it has failed to improve upon their "Pro" status. It wrongfully applied the same approach it has used over and over again in the consumer space without considering that prosumers, the folks who MacBook Pros used to be designed for, have a different set of needs than the average Joe who buys a MacBook Air to go on Facebook at Starbucks. As a result, the new MacBook Pros, while different than before, are not evolved enough for this day and age. The so-called "touch of genius" tagline is proof that Apple has lost touch with the real world.
Surface Dial accessory is all about productivity and control
Alongside an updated Surface Book and the all-new Surface Studio, at its event today Microsoft also presented an interesting accessory for its Surface line that is designed to help users be more productive while using their device -- and make it easier to control.
It's called Surface Dial and what it does is enable Surface Studio, Surface Book and Surface Pro 4 adopters to handle content, access various and functions, and use various features on their device. But how does it work exactly?
Microsoft's updated Surface Book i7 delivers twice the graphics performance, keeps weird hinge
At its big event in New York, Microsoft has already introduced the next version of Windows 10, called Creators Update, and it has some hardware designed to run it on.
Last Year’s Surface Book divided opinion, with its rather weird, unsightly hinge, but it’s not a problem for Microsoft, which has decided to keep that look in its 2016 update.
Microsoft Surface Book: Not the ultimate laptop, but close [Review]
The developing digital landscape has changed the way people interact with hardware. We are now more device-agnostic than ever -- both in our personal and professional lives -- meaning we are often carrying around two, sometimes three, devices to complete different tasks.
The 2-in-1 (or hybrid) market has looked to address this by merging the power and performance of a laptop with the flexibility and mobility of a tablet. For the most part, Microsoft has led the way in this area with its Surface and Surface Pro devices, but is now being pushed hard by the likes of Apple and Huawei.
Google shows off improved battery life with Chrome 53
Chrome has long been held up as an example of software being battery hungry. It's something that Google has been working to address with the Android version of the browser; now the company has turned its attention to the desktop build.
In a new video that highlights the improvements that have been made in recent months, Google compares a Vimeo video running in Chrome 46 to the same video running in Chrome 53 on identical hardware -- a Microsoft Surface Book, since you ask. The results are impressive.
Microsoft releases major firmware update for Surface Book, Surface Pro 4
Microsoft just released the second firmware updates for Surface Book and Surface Pro 4 this month, announcing a significant number of improvements. Two days ago the software giant introduced a driver update to improve the stability of Windows Hello after the upcoming Anniversary Update for Windows 10 is installed.
The new firmware updates for Surface Book and Surface Pro 4, dated July 14, share the same changes, though Microsoft lists different driver versions for certain components. Here is what you should expect.
Microsoft bringing 1TB Surface Pro 4 and Surface Book to more markets
Microsoft is expanding the availability of the top-tier Surface Pro 4 and Surface Book models, as today it introduces the 1TB versions of its hybrid devices in eight more markets. The software giant introduced Surface Pro 4 and Surface Book last year, in October, but did not bring all the storage configurations outside of US and Canada.
The new 10 markets where the 1TB Surface Pro 4 and Surface Book are now available are Australia, Austria, China, France, Hong Kong, New Zealand, Switzerland, and the United Kingdom. Microsoft says that interested buyers will be able to purchase these models from its online store but also authorized resellers and retail partners.
Microsoft's back to school deal helps students save $300 on Surface and Xbox One bundle
Microsoft today introduces a pretty sweet back to school deal, giving students the option to save $300 with the purchase of a Surface device and an Xbox One console. Part of the bundle are three free extras, one of which is a wireless controller.
The promo is valid for all configurations of the Surface Book and Surface Pro 4, and starts at just $878. For the money, students get the base Surface Pro 4 and a 500GB Xbox One game bundle. The two devices are normally available to students for $809.10 and $279, respectively, when purchased separately.
Microsoft to kill off Surface 3 in December
If you're in the market for a Surface 3, now is the time to buy one. Microsoft says that production of the Surface 3 will come to an end in December this year, and warns that stocks are already starting to run low.
It's not yet clear whether the end of production for the cheapest Surface device signals the end of Microsoft's Atom-based devices. But it certainly seems as though the company is keen to focus its attention on the Pro range as well as the Surface Book.
What is the most popular Surface tablet?
While we know how much revenue the Surface line generates, as Microsoft posts these figures in quarterly earnings reports, the same cannot be said about unit sales. The software giant prefers to keep these numbers under wraps, leaving us in the dark with regards to which one of its Windows-powered tablets is most popular.
However, a new report by cross-promotion network AdDuplex shares some light on the matter, giving us a usage share breakdown for the six most popular Surface devices, including the most expensive and controversial of the bunch, the Surface Book.
Microsoft introduces Surface Membership Plans
The first Surface tablets struggled to find an audience -- to put it politely -- but with Surface Pro 3 (and then Surface Pro 4) Microsoft finally got things right.
The company wants its range of slates to be a viable alternative to iPads for businesses and so has quietly introduced a membership plan that will allow firms to get the latest Surface devices, upgrade when available, and pay for things monthly.
Weak Lumia sales prove Microsoft should put an end to Windows 10 Mobile
It is hard to take Windows 10 Mobile seriously when Microsoft announces sales of just 2.3 million Lumias in a whole quarter. If you ever thought that the platform can actually be competitive in today's market, now is the time to wake up. This year, smartphones sales are expected to reach 1.5 billion units. If Microsoft manages to move 10 million Lumias in 2016, Windows 10 Mobile's market share would likely be around the one percent mark.
Microsoft is not the only Windows Phone/Windows 10 Mobile vendor, but it is the largest by far. It sells about 90 percent of the smartphones running the tiled operating system, so its performance has a major impact on the platform's popularity.
Microsoft was right about Surface! Detachable tablet sales set to explode thanks to Windows
When Microsoft released the first Surface tablets, many consumers -- including me -- were dubious. Windows on a tablet was not ideal, and it made lap-typing damn-near impossible. Worst of all, Surface RT confused consumers, tainting the Surface branding entirely. A detachable laptop/tablet was a massive failure, right?
Wrong. Microsoft persevered, and wisely maintained course, eventually making the Surface an honest-to-goodness success. If you can afford it you really can't go wrong with a Surface Pro or Surface Book. Heck, Google has even copied Microsoft's concept with its atrocious Pixel C, while Apple has seen success with its beautiful iPad Pro. Microsoft was the leader, and it is apparently paying dividends, as detachable tablet sales are predicted to increase leaps and bounds. Sorry, haters, Microsoft was right all along.
Huawei MateBook is ready to take on Surface Book, Surface Pro 4 and iPad Pro
MWC 2016 may be barely under way, but the announcements are already pouring out thick and fast. As well as smartphones and smart car dongles, you can expect to see plenty of laptops and tablets, and one of the first to vie for your attention is the impressive-looking Huawei MateBook.
Clearly aimed as a rival to Microsoft's Surface Book and Surface Pro 4, the MateBook is a 12-inch hybrid tablet running Windows 10. Weighing in at just 640 grams, and measuring a mere 6.9mm thick, the tablet has an optional keyboard cover and stylus. Powered by an Intel Core M3, M5, or M7 processor Huawei claims 10 hours of battery life for the MateBook.
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