Joe Wilcox

There's something scary about Chromebook

On Monday night while watching "Resident Evil: Afterlife" on USA Network, Google aired the first Chromebook commercial -- not once but twice. The ad played a lot better during primetime than on YouTube, with that oh-so tempting $249 price reaching out from the screen. Advertising where real people go shows Google's seriousness to reaching the masses. Make no mistake, something of a computing revolution quietly is brewing here.

Chromebook is still the top-selling laptop at Amazon, and that while being out of stock. Meanwhile, the cloud-connected device gains some surprising followers. On Google+, Chromebook chatter cracks the pipes, and mainly because of the newest model, which matches MacBook Air's form factor and ergonomics, including 11.6-inch screen and better keyboard, for one-quarter the price.

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Why did Apple announce management shakeup during Hurricane Sandy?

For years I've accused Apple of carefully using product leaks and announcements to benefit its share price. Among the posts, three years ago ahead of iPad's announcement: "Are Apple stock gains the reason for recent tablet rumors?". Rumors often give shares a lift, and bad news sometimes comes when damage can be least. In January 2011, for example, Apple announced that cofounder Steve Jobs would take indefinite medical leave -- during a US holiday when stock markets were closed.

Suddenly, I'm having déjà vu regarding another major Apple management shakeup. On Monday, when stock markets closed because of Hurricane Sandy and announced to remain so yesterday, the Cupertino, Calif.-based company revealed that Scott Forstall will leave next year. I puzzled over the timing. Why now? But I was too busy with other stuff: Google unveiled new Nexus devices and Microsoft launched Windows Phone 8. Busy news day. Only this morning, when Apple shares fell following the market's reopening did the reason hit me like a club. Apple sought to minimize share price damage.

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Will you buy Google Nexus 10?

Two weeks from today, Google's first 10.1-inch tablet, manufactured by Samsung, goes on sale from the Play store. If the search and information giant is smart, pre-orders will start sooner, sure to generate buzz even as Apple seeks some when iPad mini arrives November 2. The question I have to ask: Will you buy?

That's no easy answer for competitive shoppers. Thanks to Windows RT, there's no shortage of tablets to choose from this holiday season. Nexus 10 is compelling nonetheless. Screen resolution is highest -- 2560 by 1600 -- available on a tablet, and that's more than iPad 4. Price is hugely competitive. The 16GB model sells for $100 less than Apple's comparable tablet. Then there is Android 4.2, newest Jelly Bean iteration, and promise of continued updates free of vendor skins and other changes. As the expression goes: "Pure Google".

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BUILD is back!

Today, Microsoft kicked off its second BUILD. Last year's event replaced the Professional Developers Conference. This year marks a change in venue, from Los Angeles to Redmond, Wash. and comes amid, rather than before, a flurry of new Microsoft products. Windows 8 launched October 26, Windows Phone 8 yesterday and Office 2013 is released to manufacturing and available to developers and corporate customers. There's Windows Server 2012 and more either out the pipeline or coming down it.

Microsoft is determined to woo developers to its new stuff and accompanying platform changes. During today's Day 1 keynote, attendees learned about the schwag: Surface RT 32GB and Nokia Lumia 920 smartphone. Consider them tools of the trade, for creating and testing new applications. Microsoft also slashed developers' fee for Windows Phone to $8 from $99. That is for just eight days.

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Steve Ballmer should pitch more Microsoft products

Microsoft's CEO may be a smart guy who can stand in a room of geeks like one of them. But Steve Ballmer's legacy is marketing. It's what he did before joining Microsoft and for much of his early years with the company. Colleague Mihaita Bamburic calls out a new Windows Phone 8 commercial that Ballmer narrates.

Oh yeah. Don't stop there, Microsoft. The new advert is "Meet Steve. See his Windows Phone". Do a series of "Meet Steve" adverts using all kinds of Microsoft products. People relate to people, and nothing resonates more than those who are hugely successful. Make Ballmer the person other folks aspire to be.

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Google Nexus 10 is ugly, and Nexus 4 has no LTE

Damn, and I had so expected to upgrade.

Surely there's a metaphor here somewhere. Hurricane Sandy blew out Google's Android event, but the news came anyway like a storm raining down on Windows Phone 8's launch. Today, Google debuted the long-rumored Nexus 4 smartphone and Nexus 10 tablet, added a 3G Nexus 7 to the product family and took the wraps off Android 4.2. But in looking over the news, I'm not nearly excited as I expected to be. The new handset is HSPA+, in a LTE world. The larger tablet lacks the design charm that makes Nexus 7 so appealing; Samsung produces what in the photos looks like a stuffed Galaxy Tab with super duper high-resolution display. Maybe I'll warm up before sales start November 13. How unlucky a number is that?

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Meet Android 4.2

Yesterday, when reporting about Nexus 7 32GB showing up on Office Depot shelves, I asked: "Why wait?" Google may have cancelled today's Android event because of Hurricane Sandy, but there are many good reasons to announce anyway -- and stealing thunder from Windows Phone 8's launch is one of them.

Google went ahead, today announcing the long rumored Nexus 4 smartphone, Nexus 10 tablet and Android 4.2. It's no Key Lime Pie but more Jelly Bean. Make no mistake, despite the point-one update and nomenclature, this is a big upgrade.

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Nexus 7 32GB is real and for sale now

I just hauled back from the local Office Depot, which has Nexus 7 32GB in stock -- well, one left, for $249.99. The 16GB model is now $199.99, replacing the 8 giger at that price. So the rumors were true, and not all that surprising. I didn't check the local Gamestop, but online the 16GB tablet is $199.99. So it's not rocket science what's coming.

Something unexpected: With all the rumors about Android 4.2, I expected that version. But the spec sheet has 4.1. So it's anybody's guess what to expect and when. The real question: What new product pops next and where. Google may have cancelled the New York Android event because of Hurricane Sandy, but that may not stop retailers from going ahead with plans to offer product. The channel isn't easily stopped, particularly when there is chance to get in front of competitors with a hot product. Retailers don't share Google's priorities.

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Whom do you trust with your personal data?

Like Microsoft in the late late 1990s and early 2000s, antitrust scrutiny confronts Google on two continents. Among the core issues emerging from the preliminary investigations: privacy. Your data, who has access to it, how clear are the search giant's privacy policies and how carefully does the company adhere to them. But Google is by no means the only concern. Facebook is renown for making user interface and feature changes that can suddenly and unexpectedly expose personal data, and there are problems past about third-party applications accessing what they shouldn't.

As more established tech companies offer more services in the cloud, increasingly there is lingering question: Whom do you trust with your personal data? Last month, Apple expanded cloud services with iOS 6 and iPad mini and the fourth-generation 9.7-inch model go on sale November 2, supporting them. On Friday, Microsoft launched Windows 8 and Surface and does same with Windows Phone on October 29. To get the most from these products, users must have a Microsoft account, like Apple and Google require for their cloud services. Meanwhile, Office 365 extends online sync, storage and collaboration features.

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Due to really bad weather, Google cancels big Android event

For Microsoft it's an act of God. Just when Google looked to steal the thunder from Windows Phone 8's Monday launch, the big Android event is cancelled. Blame Hurricane Sandy. Google should have stayed on its own coast instead of choosing New York (Microsoft's phone shindig is in San Francisco).

Well, it's nice to know exactly where we stand in the pecking order. Google did not send us an email about the cancellation, although it seems just about every other news site on the planet got one. The pain! The pain! The statement everyone else received: "We are canceling our Monday morning event in New York due to Hurricane Sandy. We will let you know our plans as soon as we know more. Stay safe and dry, The Android Team".

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Eight out of 10 won't buy iPad mini

Early results from BetaNews poll "Will you buy iPad mini?" are in, and they are grim. Nearly 80 percent of respondents say they won't by purchase the device. But it's the hidden story behind the numbers that reveals more. In February, I asked" "Would you buy 8-inch iPad?" More than 50 percent responded "Yes". Nine months later, the size is ever-so-slightly less (7.9 inches) but the price is considerably more ($329 to $659) than what many people expected. What a difference that bit of information makes.

Apple started taking pre-orders today, and iPad mini goes on sale November 2. If white is your color of choice, they're already back-ordered, with shipping stated as "2 weeks". But black is available in all three capacities -- 16GB, 32GB and 64GB. That's for the WiFi models. Apple plans to offer cellular radio minis in mid-November. The sell-out is no sign of demand, since Apple might simply have produced more of one color than the other. That the tablet didn't immediately sell out says much about interest that quite possibly -- I'll say likely -- resonates with our poll.

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So this is WHY Apple risks so much on iPad mini

Apple has a big problem. Android tablets are making huge market share gains against iPad, in part driven by attractive and affordable smaller models like Amazon's Kindle Fire and Google Nexus 7. The Cupertino, Calif.-based company won't admit the reason, but other things said, or even unsaid, during yesterday's earnings conference call reveal much.

Then there is the sudden slowdown in iPad sales taken against new analyst data showing Android device increases. iPad mini is a desperate attempt to stop Apple's bleeding market share, and the cost will hit company margins.

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If you're looking for Windows 8 PCs, don't shop Microsoft Store

I simply don't know what to say. Some things are so perplexing, so exasperating no description makes sense. In writing a story about Windows 8 PC deals, I naturally called several Microsoft Stores. None have systems for sale. Same goes for the company's online shop. It's ore-order only, baby. What the frak?

I'm confused. Didn't Windows 8 launch today, with Microsoft spending beau coup bucks marketing the operating system? Currently, Microsoft operates 27 permanent stores, with another opening in Toronto, Ontario November 16. Shops are also planned in Ohio and Puerto Rico, but dates aren't officially disclosed. Thirty-two holiday stores opened today. With nearly 60 stores open, in 27 states and three Canadian provinces, shouldn't Microsoft have PCs to sell on Windows 8's launch day?

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Where can you get a good deal on Windows 8 PCs?

It's here! Today Windows 8 launches around the globe, and Surface tablets, too. For years, I've said nobody partners like Microsoft, and the company is front and center promoting retailers and PC manufacturers. That's good for you, if you waited for the OS to take advantage of some of the most interesting new computer designs to hit the market in years. Not surprisingly, the company has posted a list of some of the deals available starting today.

Windows 8 is Microsoft's most important product launch ever. It's a defining operating system, as the company seeks to maintain computing relevance during the shift from the PC era to cloud-connected devices. "What you have seen and heard should leave no doubt that Windows 8 shatters perceptions of what a PC now really is, Microsoft CEO Steve Ballmer boasts". "We truly re-imagined Windows, and kicked off a new era for Microsoft, and a new era for our customers". He spoke yesterday during the pre-launch event in New York City.

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Apple Q4 by the numbers: $36B revenue, $8.67 EPS misses Wall Street consensus

Late this afternoon, Apple announced another blow-out quarter and closed fiscal 2012, ending Tim Cook's first full four quarters as CEO. The challenge ahead is to maintain or to even extend momentum as cofounder Steve Jobs' influence over strategy and product development grows more distant. He died a year ago last month.

On Wednesday, financial analysts got an unexpected October surprise, and not iPad mini. Cook revealed that Apple sold its 100 millionth iPad about two weeks earlier. Problem: By that reckoning most analysts had over-estimated the tablet's quarter. Philip Elmer-DeWitt sums up the impact: "As a group, these analysts lowered their iPad estimates an average of 2.67 million units. Most also lowered their revenue and earnings estimates, an average of $1.26 billion and $0.31, respectively". If you're an investor wondering why Apple shares declined most of the day ahead of earnings, there's a reason.

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