Articles about Facebook

It's very easy -- some would say fun -- to bash social networks. MySpace was a very easy target, and Twitter comes in for criticism from time to time, but it's Facebook that tends to bear the brunt of people's ire. Mark Zuckerberg's social (advertising) network hits the headlines quite frequently, but it's been on the lips of many in recent weeks after starting to aggressively implement its "real name" policy. It's something that initially upset drag artists around the world but it's also something that affecting musicians and other artists who have opted to use a stage name. In recent days another name has bubbled to the surface. It's not brand new, but Ello has been hard to avoid over the last few days. What’s going on?

It's clear that the fallout from the drag artist incident that social network users have been seeking out new homes where they are free to be whatever they want to be. This is something that Ello seems to offer. If you want to hide behind a pseudonym, adopt a different online persona, run multiple account under different names, pretend to be someone else, or just smirk at the fact you can call yourself Farty McPoopButt if you feel so inclined, you're onto a winner here.

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Facebook is ready to shake up its advertising efforts through a new platform that has already been dubbed by some as having the potential to be more powerful than Google’s current offering.

Atlas, which should be announced next week, allows marketers to track Facebook users that have seen, interacted with or acted upon ads on the social network, as well as third party sites and applications.

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Part of the point of Facebook, in addition to making it easier to keep in touch with people, is to keep abreast of news. The social network's algorithms are such that you don’t just see a chronological stream of updates from the people, companies, and pages you follow -- stories can 'surface' in a seemingly random order, and may appear some time after they were actually relevant. Facebook is aware that it can deliver posts in something of an untimely fashion, and it's now going to do something about it. It makes a change from forcing users to display their real names...

The social network is rolling out a couple of updates that will help to ensure that stories that appear in your News Feeds are more relevant. There have been complaints that Facebook is slow to start pushing trending topics -- be it sports events or big news stories -- and this is being addressed. Should friends of yours link to, or interact with, a story that is currently trending, it is "more likely to appear higher up in News Feed, so you can see it sooner". You may well have thought that this is how things worked before, but apparently this is not the case.

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Adverts are pretty much universally hated online. Sites can try to justify their presence as much as they like but visitors will still view them with loathing. Among the many complaints levelled at Facebook, the irrelevance of many of the advertisements that appear on users' pages is a major cause of complaints. For quite some time now Facebook has given users the chance to voice a dislike of individual ads -- opt to hide an ad via the official Facebook method and you can indicate that you find it irrelevant, offensive, repetitive, spammy, and so on -- but it has been hard to know just how much notice has been taken of these complaints. Now Facebook wants to assure users that it is listening and that more relevant ads will be displayed.

Hopefully this can be taken to mean "ads that are more relevant" rather than "there will be more ads and they will be relevant", but the point is that Facebook wants to ensure that you see ads that might actually be of interest. Two new updates will help to tailor your ad experience. The first seems like a fairly obvious one:

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Facebook's policy requiring the use of real names on the social network is not all that new, but it remains controversial. Many users would like to be able to use a nickname (other than the "variation of your real first or last name" permitted by the site), but Facebook continues to insist that forcing the revelation of birth name "helps keep our community safe". Or does it? There's certainly an argument that suggests it makes sense to know who you are dealing with, but this cannot be a one-size-fits-all policy. There will always be exceptions, and this is something highlighted by ReadWrite.

As Selena Larson points out, there are many people who choose to use "pseudonyms online for both safety and personal reasons". And yet the site is trying to force Sister Roma -- a drag artist and member of Sisters of Perpetual Indulgence, a "leading-edge Order of queer nuns" -- to use her birth name rather than what is being regarded as her stage name. Who is Facebook to try to interfere with this? This is the site that only recently was encouraging its users to boost their privacy by checking the settings they had in place. It smacks of giving with one hand and taking with the other.

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It's transparency time once again! After Edward Snowden opened the can of NSA surveillance worms, internet users' collected attention has been focused on online privacy. We still don’t know the full extent of the monitoring that took place, but more information continues to leak out. All of the big names -- Google, Apple, Microsoft, Facebook, and the rest -- have slowly trickled out little snippets about government data requests. A new blog post from Yahoo's general counsel Ron Bell sheds further light on the resistance the company put up against requests for data.

Just like Google and Microsoft, Yahoo is keen to let it be known that it tried to stick up for the privacy rights of its customers. A new cache of documents -- stretching to War And Peace baiting 1,500 pages -- from seven years ago shows just how much of a fight Yahoo tried to put on its users' behalves. Way back in 2007, the US government started to request information about users from a number of online companies. Yahoo was one of the companies who -- initially, at least -- refused to comply, and tried to fight the government in court.

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As demonstrated by the infuriatingly popular #ALS Ice Bucket Challenge phenomenon, video on Facebook is more popular than ever. If you were in any doubt about just how popular these magic moving pictures really are, the social network announces that it is racking up an incredible 1 billion video views every day.

But have you ever wondered how many other people have wasted their time watching yet another video of crazy Russian drivers, drunken debauchery, or amusing animal antics? Wonder no more! Starting this week, Facebook is rolling out a new feature that shows how many views a particular video clip has received.

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We now live in an age where privacy is a key concern. Facebook has long been criticized for its somewhat lackadaisical attitude to the privacy of user data, and over the years various steps have been taken to afford Facebookers greater control over who is able to see their status updates and other data. First announced back in May, the social network is now rolling out its Privacy Checkup feature around the world, giving users the chance to check exactly who they are sharing information with.

The new tool does not really introduce any new features, but it does bring existing security controls to the fore. Privacy Checkup should make itself known over the next few days by popping up when you use Facebook, but it can be accessed whenever you want by clicking the privacy lock icon to the upper right of the page. For some reason, the face of Privacy Checkup is a friendly blue dinosaur, sort of like a prehistoric version of Clippy.

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Equality for all is a utopian ideal, but Facebook has plans to treat its users differently depending on where in the world they are. Specifically, the social network plans to change the way adverts are delivered to people based upon the speed of their internet connection. In a blog post drearily entitled "In High-Growth Countries, Reaching People Based on How they Connect", product marketing manager Brendan Sullivan reveals details of the plans which will make better use of available bandwidth.

Facebook has analyzed internet usage in developing, growing nations, and determined that the majority of people in these areas get online via mobile networks. The speed of connections can vary greatly from place to place leading to a huge variation in experiences. Mark Zuckerberg is already involved in projects designed to help get more people online, but the company is also concerned about keeping advertisers happy. "High-growth countries" offer great potential for income streams, and companies need to be sure that their ads are being seen by the people they target.

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There are lots of reasons to be concerned about privacy online -- not least the spying carried out by the NSA and other governmental agencies. While some companies are trying to stick up for the rights of their customer, many web users have now taken to censoring themselves. New research by WP Engine shows that the level of paranoia is higher than many people may have thought -- a staggering 91 percent of Americans are concerned about their online privacy. This is interesting in itself, but the steps that web users are willing to take if they feel their privacy is threatened makes for particularly interesting reading.

Of course there are some people who would take things to the extreme, going as far as changing their name in a bid to protect their privacy, but others would take slightly less drastic action. In fact only five percent of those surveyed say they would take no action to protect their privacy. The most common reaction to feeling threatened is to change passwords (79 percent of people), but some would go further, admitting they would consider changing their email address (48 percent) or change their credit cards (48 percent). Well over a third of those surveyed (42 percent) said they would be willing to delete all of their social media accounts. Three percent of people indicated that they would even move house as a result of having their privacy threatened online.

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Netflix has bowed to customer pressure and rolled out changes to its recommendation feature that it hopes encourages deeper integration with Facebook accounts.

Users will now be safe to link accounts to Facebook without fear of automatically disclosing every minute of programming they have watched, which is something that has famously discouraged users from linking social media accounts to Netflix ones.

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Social media is a necessary evil for many. Even if you want to stay away from services like Facebook, staying in contact with friends and family may keep you tethered. I have tried to get away from Facebook many times, but much like Al Pacino in Godfather 3, "Just when I thought I was out...they pull me back in!" However, I do rather enjoy services like Twitter and Google+.

Regardless of your opinion of social media, there is one thing you cannot deny -- accessing other sites with your social media login credentials is very convenient. The idea of creating a unique username and password for every site you visit is foreign to many younger internet users. Today, Dell announces that it too is jumping on the bandwagon, by letting customers sign in and buy computers with their social media credentials.

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Facebook's own safety advisers are calling for new controls to be put in place that prevent gruesome images appearing on the social network after harrowing images appeared on one page in particular.

The new move is being proposed by Stephen Balkam, chief executive of the US Family Online Institute (Fosi), at the next meeting of Facebook's Safety Advisory Board after images of severed heads appeared on the social network courtesy of the Islamic State (IS).

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Snapchat's valuation has soared from about $2 billion last year, when it reportedly declined an acquisition offer from Facebook, to $10 billion in its latest round of funding. Let's compare Snapchat's valuation and engagement metrics to those of other social networks/apps and attempt to understand the rationale behind this valuation.

While Snapchat is still a pre-revenue company, they are preparing to roll out their first monetization attempt this November. The service, called Snapchat Discovery, will allow users to view publications or video clips from advertisers. At this point, Snapchat may successfully monetize their user base before Whatsapp does. Of course, there are various monetization models available to both, that have already been validated by Asian messaging apps.

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The effects of Edward Snowden's revelations about the activities of the NSA continue to be felt. Internet users are now familiar with the idea that what they do online is possibly (probably?) being monitored in one way or another. Some users have taken to the likes of Tor in a bid to increase security and anonymity, but there has also been a more interesting side-effect. Figures released by "nonpartisan fact tank" the Pew Research Center suggests that a "spiral of silence" has developed as Americans start to censor themselves online.

The research group conducted a survey of more than 1,800 people in the middle of last year and found that while most people (86 percent) were quite happy to talk about state surveillance in person, less than half (41 percent) were willing to do so on Twitter (itself involved in censorship). This self-censorship is an interesting repercussion of the NSA's activities, and it seems that social network users have been hardest hit:

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