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The Apple PR machine wheels out women from the shadows for WWDC

The Apple PR machine wheels out women from the shadows for WWDC

Diversity is one of the latest buzzwords that tech companies are keen to throw around whenever the chance arises. If you were to knock back a shot of something every time it cropped up in press releases, keynote speeches, and company reports, rates of global alcoholism would shoot through the roof. Now a follower rather than a leader, Apple is ready to jump on just about any bandwagon that happens to be passing.

Google, Microsoft and other companies have recently waxed lyrical about the diverse sexual and racial makeup of their workforces -- it looks great for public relations, after all -- and Apple wants a slice of that pie for itself. It's a company that is highly adept at capturing the zeitgeist; as my colleague Joe Wilcox puts it, Tim Cook is an opportunist. The latest attempt to curry favor with the in-crowd, it seems, is to wheel out a few token women at today's WWDC keynote.

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New isolation technology seeks to eliminate malware threats

Laptop dome

According to Gartner, businesses spent more than $70 billion on cyber security tools in 2014, and collectively lost nearly $400 billion as a result of cyber crime. This suggests that existing security technologies are struggling to cope with the growing number of cyber threats.

Californian company Menlo Security is launching an new approach which it calls Isolation Platform, a technology that claims to eliminate the threat of malware from key attack vectors, including web and email.

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MaxCDN launches new CDN reseller platform

CDN

MaxCDN, a content delivery network based in Los Angeles, has launched a new partner program for web hosting providers, digital agencies, and other companies that create and/or deliver web content on behalf of their customers.

The highlight of this new program is the redesigned CDN management system for resellers. According to a MaxCDN announcement, the new reseller platform offers:

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Xiaomi's $80 Android smartphone goes on sale -- here's what you get

Xiaomi Redmi 2A color options

There are lots of options available for those in the market for a low-end smartphone, but few are truly exciting and worth considering. Poor camera performance is to be expected in this segment, but a decent screen and adequate performance are must-haves, in my book.

Chinese maker Xiaomi has a very appealing low-end smartphone in the form of Redmi 2A. It just went on sale, as an affordable alternative to Redmi 2, costing as little as $80 off-contract. For that kind of money, it sure comes with all the right features a prospective buyer might be looking for.

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Robot learns to wield sword from master swordsman

YASKAWA BUSHIDO PROJECT industrial robot immitates sword master.png

Ever wanted to see a robot playing at being a master swordsman? Well, now’s your chance thanks to an enterprising Japanese firm by the name of the Yaskawa Electric Corporation.

The company has put together the Yaskawa Bushido Project which shows its Motoman-MH24 290kg industrial robot learn from a Japanese master swordsman, Isao Machii, and then take him on over a series of challenges to test their skills with a blade.

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How to watch Apple's WWDC 2015 keynote live on any device including Windows, Linux and Android

wwdc

Apple's Worldwide Developer Conference kicks off today, Monday 8 June, in San Francisco, with the big keynote speech scheduled for 10am PST/6pm BST.

As WWDC is for software developers, Apple doesn’t usually reveal major new hardware -- typically it’s just updated versions of existing products. You can certainly expect news on iOS 9 and OS X 10.11, as well as Apple Watch.

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Adware spreading through Skype links

skype_logo

Skype users, beware. There are nefarious links being spread around through Skype, and if you click them you will be presented with a lot of adware. However, there are good news, and bad news here.

Researchers at the security behavior management company PhishMe have identified a campaign in which Skype was used to distribute adware, SC Magazine reported on Wednesday.

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Looking to develop for Windows 10? Microsoft has a guide for you

Windows 10

Windows 10 looms ever closer and there seems to be some noticeable excitement. Perhaps that is simply because of what it isn't -- Windows 8x. But, for any ecosystem to succeed it has to have developers willing to create for it. That's been the lifeblood of Windows, as it is for Android and iOS.

Now Microsoft is offering to help get you started. A new course is being offered in Vitual Academy and it's titled "A Developer's Guide to Windows 10".

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The end of Apple's 'i' era is nigh

Apple store logo

If Apple's streaming music service launches tomorrow at WWDC and is branded with the company's name/logo, look for broad naming changes ahead. My guess, and it's only that: the lower-case letter before products like iMac or iPhone will disappear; over time. Under CEO Tim Cook, the branding strategy differs from Steve Jobs. That's sensible considering where the company is today compared to 1998 when the cofounder introduced iMac.

Apple Watch foreshadows the new nomenclature. Contrary to months of iWatch rumors before launch, the device is identified by sound as Apple Watch, but what you see is the company's logo, which is one of the most recognizable brand icons ever created. If Apple Music turns out to be more than just streaming, but the replacement for or displacement of iTunes, consider that as sign of future naming conventions to come. If I am mistaken -- well, Apple should do what I predict.

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Internet users are powerless to protect their privacy, and they know it

public_vs_private

A paper produced by a team at the University of Pennsylvania confirms something many people have probably thought true for some time: the notion that internet users are unhappy with the way their privacy is undermined by advertisers and online companies, yet feel there is nothing they can do about it.

While marketing companies like to present an image of customers who are happy to hand over personal information in return for certain benefits, the truth is rather different. Rather than dedicating time and energy to trying to stop personal data from being exploited, people are instead taking it on the chin and accepting it as part and parcel of modern, online life. It's just the way things are.

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Sony Music CEO: Apple WILL launch music streaming service at WWDC

apple_building_logo

It has been rumored for as long as we can remember (well... almost...). The idea that Apple would launch a streaming music services -- bearing in mind everything else Apple does -- is something that just makes sense. Now the cat is out of the bag as the rumor is confirmed by Doug Morris, CEO of Sony Music.

The official announcement will come from Apple at its World Wide Developers Conference tomorrow (Monday 8 June), but Morris' statement in an interview in the Midem Music Industry Festival in Cannes is a solid source. He said that the launch will represent a "tipping point" for the industry as music listeners make the move from downloading tracks to streaming them on demand. Just don't expect Apple service to be free.

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Hide your folders with these 3 free tools

SecureFolders200-175

Your PC has some files you'd like to keep private. Encryption is the best way to protect them from snoopers, but if that's too much hassle you could simply hide their folders, so that they’re no longer visible from Explorer.

This isn't enterprise-grade security, of course -- your files may be hidden, but they’re still on the drive, in their original form, and a determined attacker could retrieve them. But if you just want to keep something out of sight of friends or family, and they've no reason to suspect you’re hiding anything in the first place, the technology could work very well.

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What do you like about Windows 10?

cat in a box

Wow. What a wicked week it is for Microsoft platforms. As May closed, Insider Preview Build 10130 dropped, followed by a preorder page for OEM versions. Then came the big reveal just five days ago: Windows 10 will be available on July 29th. System requirements are out now, though. On June 3rd, the company showed off devices designed for the operating system. A day later, Office 2016 Preview updated with new features, many tapping cloud services. Yesterday, Build 10135 release notes leaked.

Fitting with the "beta" in BetaNews, it's time to pose the big question for those of you daring enough to grab Windows 10 now ahead of next's month's big release. Most of the BN writing team runs the operating system. I'm late to the upgrade party but will join the gang later today or tomorrow. Meanwhile, I ask: What do you like about Windows 10? If you must: What don't you like -- and, related, what do you still want?

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I bought a $200 Android 'flagship' smartphone and it changed everything

Xiaomi Mi 4i lead image

A few weeks ago my one-and-a-half-year-old Nexus 5 started to misbehave. Its power button wasn't holding up well, forcing the phone to switch off a dozen times, while also making it a chore to turn the phone back on again. I realized the phone was on its last leg. I also have an iPhone 5s, but I mostly use it to listen to podcasts, take phone calls, and take photos. Suffice to say I'm an Android guy. With OnePlus announcing its plan to release the successor of its One flagship in Q3 later this year, and LG reportedly working on the successor to Nexus 5, I decided to purchase a cheap phone running Google’s software to keep my boat floating until these much-anticipated smartphones begin to trickle up on the market. This led me to purchase the recently launched $200 Mi 4i smartphone from Chinese conglomerate Xiaomi. After using it for a couple of weeks, I don't think I want to upgrade to a new phone this year.

The smartphone market has seen many new forces arrive in the last couple of years. These new players have changed the landscape entirely, pushing new phones with top-notch capabilities at an increasingly competitive price point. We now have plenty of options in both the low and mid-tier categories. The dirt-cheap $100 Moto E is a decent entry-level smartphone, and the $180 Moto G entices users looking for a more efficient phone. The Lenovo A7000 offers 4G LTE capability for less than $150, and $100 Android One smartphones from Micromax, Karbonn Mobiles, and Lava offer the up-to-date software and reasonably good specs. But I wanted a phone that offers a high-end processor and top-of-the-line hardware modules; Xiaomi was offering me just that.

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Pebble Time app now reaches iPhone users

Pebble Time on wrist

Pebble Time, the latest watch from the manufacturer, is beginning to slowly roll out, rewarding Kickstarter backers first. For those already sporting the wristwear, and who happen to be iPhone customers, Pebble has now released the official app to the iTunes store.

This will allow customers to begin setting up rewards, grabbing new watchfaces and getting apps for their new watch. Users can even manage software updates for the watch, contact support and drag to reorder the apps, a process that will sync to the watch.

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