Articles about Android vs iOS

It was a feature-packed morning of announcements where it seems as though Apple was going to give away everything for free. Sadly the freebies are limited to software and the new range of hardware has to be purchased in the regular way. The big news for tablet fans is the iPad Air. Borrowing its name -- in part at least -- from the MacBook Air range, thinner and faster are the adjectives of the day.

Phil Schiller said: "Thinner, lighter, more powerful than ever before, and incredibly, excitingly new that it deserves a new name: iPad Air". Boasting the same A7 processor as the recently announced iPhone 5s, the iPad Air is just 7.5mm thick and weighs 1 pound -- compare this to 9.4mm and 1.4 pounds for the previous model. Despite the thinner design and smaller battery size, we can still expect 10 hours of usage from the tablet which offers up to eight times the performance of the original iPad, and up to 72 times the GPU performance.

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The release of iOS 7 seems like as good a time as any to reassess the mobile operating system market, and this is precisely the thinking of Pfeiffer Consulting. The firm pitted Android, Blackberry 10, iOS 7, iOS 6 and Windows Phone 8 head to head (to head to head to head), comparing the aspects of the OS that have direct impact on user experience. Rated in four key areas, Windows Phone 8 came bottom of the list in terms of overall usability.

The results are quite damning. Looking at what the report terms "cognitive load" (how easy it is to pick up the OS), Windows Phone 8 actually fared well, receiving the same rating as iOS 7 and being praised for its "streamlined user interface". However the OS is criticized for reducing the overall user experience and efficiency.

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Twitter is in the process of rolling out a new notification system designed to help users find interesting people to follow. It is not an entirely new system -- the micro blogging site is basing the feature on its @MagicRecs account, which started off as an experiment earlier in the year, making "magic recommendations" about who Twitter users might like to follow.

@MagicRecs monitors the activity of the people you follow and people in your network and sends out direct messages letting you know when several people you are connected to follow a particular user. The thinking is that if two or more people are interested in following someone else, there's a high chance that you will be too. In a blog post, Senior Software Engineer, Venu Satulur explains how the recommendation system has been tweaked and updated.

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When I bought the first-generation iPad in 2010, I intended to use it for taking notes in college classes. Unfortunately, the iPad didn't come with an office suite and Microsoft's was not available. And so, I was forced to try a bunch of alternatives. Ultimately, I found one that stood out among the rest -- Quickoffice. I found it to be complete and a pleasure to use.

While my iPad is long gone, Quickoffice has followed me to Android with great results. However, Google bought my beloved Quickoffice in June 2012 and I became very nervous. My concern was that the software development would cease under Google's leadership. I am happy to say that my concerns were for naught -- Google announces today that QuickOffice has been updated and is now free.

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Looking at the biggest stories on BetaNews from September, 1 - 7, 2013. This was a week packed with news from IFA in Berlin -- lots of big announcements to whet our appetites for the coming months. LG's G Pad was revealed as a potential competitor to the Nexus 7 and iPad mini, while Acer was found to be proudly showing off its new R7 notebook complete with innovative Ezel hinge that allows for a range of working positions.

IFA was also where Samsung unveiled the Galaxy Note 3 as well as the Galaxy Gear smartwatch which will allow us all to live out our Star Trek dreams. It wasn't long before Note 3 pre-orders were being taken. If you've noticed that phones are getting bigger and bigger, the same is certainly true of tablets -- the Panasonic Toughpad 4K is a staggering 20 inches from corner to corner.

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A survey by Constant Contact shows that mobile devices are more important than ever, particularly to those under the age of 30. The study reveals that 80 percent of smartphone owners say it is "extremely important to be able to read emails" on their mobile devices. But marketers take note -- if an email doesn’t display correctly, it's highly likely it will just get deleted.

High mobile email usage is hardly a revelation in itself, but the way the figures break down is interesting. Predictably it is the 18-30 age bracket that has the highest mobile usage, with 88 percent of users turning to their mobile for emails.

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On June 30, the day after my most recent one-year contract expires with AT&T U-verse, I will cancel the service and cut the cord. Last night, while I watched some last-minute Prime Time before it's gone, Apple commercial "Our Signature" aired. The ad is a concise, tweet-like mission statement that encapsulates all of what the company's product design is about. The spot sums up all anyone need know about the fruit-logo company in 60 seconds.

"This is what matters. The experience of a product. How it makes someone feel. Will it make life better", the commercial begins. Yes. Yes. Yes. This is what I have written about Apple for a decade -- that the company's products and marketing are aspirational. That the design goal simply is to make people feel good, to inspire life will be better for choosing the Apple way.

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Music Piracy is now dead. Apple iTunes is now obsolete. Spotify, Pandora, Slacker -- yesterday’s news. This is all because of Google Play Music All Access. It will change the way you listen to music. It will change your life. You will subscribe. Resistance is futile. This is the future of music.

The idea of a music streaming service is not new. However, a music streaming service by the most important and influential tech company is. On May 15, 2013, Google unveiled its new music streaming service, named Google Play Music All Access. Other than the ridiculously long name (I will just call it All Access for the rest of the article), the service is near-perfect.

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Apple's supremacy as tablet market leader may be even shorter lived than previous analyst forecasts suggest. Already, Android topples iOS share, and there is simple catalyst: White-box slates accounted for one-third of shipments last year -- a level NPD DisplaySearch predicts will continue in 2013 and beyond.

Android is the big beneficiary of the trend. In third quarter 2012, shipments exceeded iOS models, according to IDC. During first quarter this year, green-robot slates took 56.5 percent market share. At this pace, contrary to analyst predictions just a year ago, Android does to iOS in tablets what it did in smartphones -- take early leadership away from Apple.

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This week IDC released tablet market estimates and the figures are quite a bit off from my original Q1 estimate, but eerily similar to my revised estimate based on NPD's figures. Android tablets are poised to permanently steal the tablet market crown from the iPad, while Windows tablets continue to struggle. Let's take a deeper look at the figures.

Android now leads the tablet market, with a share of 56.5 percent, while the iPad's share falls below 40 percent. Windows tablets are still struggling, with a share below 4 percent and with struggling shipment figures, sell-through is always questionable.

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You will reads lots of dribble today about Samsung first quarter phone gains compared to Apple. Most will ignore something fundamental to the numbers: What they represent. IDC and Strategy Analytics separately put out data, for shipments, which mean handsets going to carriers, dealers and other sellers. That's very different from sales to businesses and consumers, Gartner's measure and the more accurate one (that data isn't ready yet).

For few quarters is the difference between shipments and sales likely to be so pronounced, actually even more so in Q2. Apple comes off its second full quarter of iPhone 5 sales and global distribution, and so shipments into the channel, nearly complete. Meanwhile, Samsung ramps up for Galaxy S4's launch, while achieving full global availability for the S III. Second quarter is the more likely bloodbath for Apple, but actual sales will foreshadow much. Still, shipments hint something now, and iPhone faces serious challenges.

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Only T-Mobile can save iPhone now. Apple's U.S. market share, as measured by smartphone operating system, retreated in February, according to data Kantar Worldpanel ComTech released today. With the iPhone 5 initial release sales glow gone, and a rapidly saturating market for a product feature set now three models old, share isn't sustainable. Meanwhile, Android gains -- as does Windows Phone.

iPhone share, based on sales, fell to 43.5 percent for the three months ended in February. That's down from 45.9 percent in January and from 47 percent a year earlier. By comparison Android is up -- to 51.2 percent from 49.4 percent sequentially and 45.4 percent annually. By the same reckoning, Windows Phone rose to 4.1 percent from 3.2 percent and 2.7 percent share.

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In December, I warned: "You can't trust IDC's 2016 tablet forecast, or any other". That's because the analysts revise predictions every couple months. Well, lookyloo. The firm dropped a new forecast late yesterday, and like every other Android gives iOS another beating. I say, "Perhaps".

The great soothsayers now see Android tablet shipment share rising above iOS for all 2013, a feat already claimed individually for third and fourth quarters. IDC sees the green robot at 48.8 percent share to 46 percent for the fruit-logo. Don't believe it. The market is too volatile and IDC, along with all its competitors, has yet to make accurate predictions. Anything can happen, including an unexpected surge of Windows tablets.

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Developers must make hard choices when choosing what platforms to support. In mobile, popular convention is iPhone first. But does that approach, in the real world of smartphone ownership, really make sense in 2013? Let us take a look at the hard numbers that were recently published by comScore and see what they can tell us.

This may be a self-perpetuating problem for Apple; according to ComScore, the Google platform simply offers more opportunity because of its larger user base, though that is far from the only consideration for developers. Granted, both mobile operating systems are wildly popular, despite the best efforts of Microsoft to get Windows Phone OS into contention (OK, maybe "best efforts" is going a bit far) -- Android and Apple combine for nearly 90 percent of the smartphone market -- 53 and 36 percent respectively.

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Phil Schiller doesn't cast a big shadow. Sure he is Apple's big cheese over global marketing, but in product briefings or Apple keynotes, Schiller never struck me as having much presence, particularly around the charismatic Steve Jobs. Somehow, I expect lead marketer to be more like Don Draper of AMC's "Mad Men". Schiller has lots of enthusiasm, but not command. He comes across as too nice a guy.

But make no mistake, his contributions to Apple, over nearly two decades, are immeasurable -- and not the topic of this post. There's another kind of presence, one of brilliant ideas and behind-the-scenes leadership. Yesterday, Schiller showed his brilliance, and scored a tremendous marketing coup for Apple in just four words: "Be safe out there".

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