Windows does not seem to have a future in the smartphone market, as the vast majority of consumers opt for either Android or iPhone. It is a sad state of affairs, but there is little that Microsoft and its partners can do now to turn things around. Judging by the software giant's most-recent press events, it seems that it has stopped trying to compete.
And this is reflected in the latest quarterly figures from Strategy Analytics. The report, which analyzes smartphone shipments in Q3 2016, puts Windows under the "Others" category, a place reserved for the least-popular platforms that only a handful of consumers are invested in.
Windows continues to lose ground to Android and iOS in the smartphone market, according to a new report from Gartner. Driven by the poor performance of the Lumia line, its share dropped to just 0.6 percent in Q2 2016, down from 2.5 percent a year ago.
Microsoft is the largest platform vendor, selling over 90 percent of the smartphones that run Windows Phone and Windows 10 Mobile, so its performance has a direct impact on Windows' share in this market. And, since in Q2 2016 it only sold 1.2 million Lumia devices, it dealt the platform yet another blow.
With the release of Windows 10 Mobile, Microsoft's support for Windows Phone is gradually starting to die off. We already knew that Windows Phone support for Skype was coming to an end, but now we know more.
Microsoft has now announced that as well as ending support for Skype on Windows Phone in October, come 'early 2017' the apps will simply stop working. And it's all thanks to a move to the cloud.
Let's be honest, folks -- Windows 10 Mobile is not a popular phone operating system. Compared to Android and iOS, Microsoft's OS is largely insignificant. In fact, many people -- including my colleague Mihăiță Bamburic -- consider it a dead platform without a future.
Today, however, Windows 10 Mobile gets a significant app, showing that maybe it isn't dead after all -- Starbucks. While you may not view it as a big deal, many people depend on the coffee chain's app to pay for drinks and find locations. The fact that Starbucks put resources towards the app should make Microsoft fans very happy.
Windows Phone was a terrible experiment that never got off the ground. Microsoft's mobile operating system was never popular with developers, nor did many consumers care about it. With that said, some of the company's most loyal fans did embrace it, however. Not to mention, due to low prices, a small number of unknowing budget-hunters bought the much maligned phones too.
Fast forward to today, and Microsoft has moved on to Windows 10 Mobile. Sadly, its newest mobile push is not doing well either, but I digress. As a final slap in the face to users that own Windows Phones that cannot be upgraded to Windows 10 Mobile, Microsoft is killing Skype support for the platform.
Like many other companies, PayPal is questioning the value of investing time and money in Windows Phone -- or Windows 10 Mobile, if you prefer. As of 30 June, the PayPal app for Windows Phone will be no more.
At the same time, the company is also dropping the apps for Blackberry and Amazon Fire OS. PayPal says that users will have to rely on the mobile website as it focuses "resources in creating the very best experiences for our customers".
After the sale of its feature phone business last week, Microsoft is making further structuring changes. Announcing the "additional step of streamlining our smartphone hardware business" Terry Myerson says that up to 1,850 jobs could be impacted, with the vast majority of these (1,350) being in Finland.
He also says that the company will continue "develop great new devices", no doubt fueling rumors of the highly-anticipated Surface Phone. Microsoft recognizes that its success with phones have been "limited", and Myerson's memo to employees reiterates the company’s commitment to the Windows platform, and Windows 10 in particular.
Global smartphone sales figures published by Gartner show that Windows-based devices have a market share of just 0.7 percent. The latest figures cover the first quarter of 2016 and reveal that fewer than 2.4 million handsets with Microsoft's OS installed were sold.
This is a dramatic drop from the first quarter of 2015. A year ago the numbers were hardly earth-shattering, but with a 2.5 percent market share they were decidedly healthier than right now. While Windows Phone continues to drop like a stone, Android's seemingly unstoppable rise continues, with Google increasing its market share from 78.88 percent a year ago to 84.1 percent in Q1 2016. Apple suffered a drop to 14.8 percent.
The Windows Phone landscape has evolved at a slow pace in the past three years, and the list of the ten most popular smartphones running the tiled operating system is proof of that. Since July 2013 Lumia 520 has held the top spot in the charts, taking Lumia 920's crown just a few months after being introduced. But, fast forward to today and we finally have a new king.
Before you get too excited and think that we finally have some major changes at the top you should know that Windows Phones appeal mainly to folks who shop in the low-end segment of the market. As such, the smartphone that follows Lumia 520 at the top of the pack is also an entry-level handset.
It is hard to take Windows 10 Mobile seriously when Microsoft announces sales of just 2.3 million Lumias in a whole quarter. If you ever thought that the platform can actually be competitive in today's market, now is the time to wake up. This year, smartphones sales are expected to reach 1.5 billion units. If Microsoft manages to move 10 million Lumias in 2016, Windows 10 Mobile's market share would likely be around the one percent mark.
Microsoft is not the only Windows Phone/Windows 10 Mobile vendor, but it is the largest by far. It sells about 90 percent of the smartphones running the tiled operating system, so its performance has a major impact on the platform's popularity.
Windows Phone has been dead for some time now. I knew it. The world knew it. Dogs knew it. The only people that were seemingly unaware were those that pledged allegiance to Microsoft. You know who they are -- those men and women that some call "fanboys".
Even the journalism community has them. Folks like Paul Thurrott and Mary Jo Foley are unapologetic fans of Microsoft. While Thurrott has long since abandoned the horrific Windows Phone platform, Foley has been one of the few holdouts. Today, she announces that she -- Microsoft's biggest fan -- is choosing the Linux-based Android instead. If this doesn't signal the death of Windows Phone/Windows 10 Mobile, I don't know what does.
Windows Phone sales took a dive in 2015, and it looks like the trend continues in 2016 as well. The platform is losing ground in major markets across the globe, according to a new report by Kantar Worldpanel ComTech. And Android is taking advantage of it.
In the three months ending February 2016, Windows Phone saw its market share drop considerably in five major European markets (France, Germany, Great Britain, Italy and Spain), and US and Australia, with Android adding the percentage points it lost under its belt. Things are looking better in China and Japan, however.
The smartphone market is essentially a three horse race these days. Android and iOS lead the way, while Windows Phone (or Windows 10 Mobile) limps along at the rear, looking for all the world as though it needs to be put out of its misery at the knacker's yard.
Today at Build, Terry Myerson admitted that Microsoft's mobile platform has failed to set the world on fire, going on to say that the company's focus is very much on Windows 10 for non-mobile platforms. This means Windows 10 for the desktop, Windows 10 for Xbox One, and Windows 10 for HoloLens and the Internet of Things. He acknowledges that mobile is "the wrong place for us to lead".
The Windows 10 Mobile rollout is a major screwup. Microsoft had promised to kick it off by the end of last year, but existing smartphones only started to receive a software update last week. Microsoft had also promised to support all Lumias that arrived since Windows Phone 8's debut, but, when the rollout finally started, only a limited number of smartphones were targeted.
What's more, Microsoft now says that it has no plans to support the remaining Lumia handsets in "a second wave", leaving many of its fans and customers, who have been eagerly waiting for Windows 10 Mobile to finally arrive, officially stuck on Windows Phone 8.1.
Windows Phone has its fans, but they sometimes, perhaps most times, feel left out of things. That includes the latest fad, the Internet of Things. Controlling devices in your home can be easily done without moving off the couch, but, for the most part, you better have an Android or iOS device at hand.
Samsung is hoping to open this world up to more people. The company makes a line of devices it calls SmartThings and the platform is compatible with some devices made by other manufacturers. It hopes to soon update its app on the Microsoft platform (yes, it has one) in an effort to please everyone and, perhaps, get a few more customers.